A high-intensity program that will enable you to use Social Networks with the solvency of the best professionals in the sector"

This Postgraduate diploma in Social Networks has been created to offer an interesting, interactive and, above all, very effective process to learn everything related to the subject. To achieve this, a clear and continuous growth path is offered, which is also 100% compatible with other occupations. 

Through an exclusive methodology, this Postgraduate diploma will lead you to know all the characteristics that the professional needs to stay at the forefront and knowledge the changing phenomena of this form of communication. 

Therefore, this program will address the aspects that a designer needs to know in order to plan, develop and finalize the online presence. A program that will help students to achieve success in the challenges of a first-class professional. 

The Postgraduate diploma in Social Networks is presented as a viable option for a professional who decides to work independently but also to be part of any organization or company An interesting avenue of professional development that will benefit from the specific knowledge that we now make available to you in this program. 

This program will allow you to enhance your skills and update your knowledge in Social Networks" 

This Postgraduate diploma in Social Networks contains the most complete and up-to-date educational program on the market. The most important features include:

• Graphic, schematic, and highly practical contents
• The latest developments and cutting-edge advances in this field 
• Practical Exercises where the Self-assessment Process can be Carried Out in Order to Improve Learning
• Innovative and highly efficient methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

All the necessary knowledge for the graphic designer in this field, compiled in a highly efficient Postgraduate diploma which will optimize your effort with the best results" 

The Development of this Course is Focused on the Practice of the Proposed Theoretical Learning Through the most effective teaching systems, proven methods imported from the most prestigious universities in the world, you will be able to acquire new knowledge in a practical way. In this way, TECH strives to convert its efforts into real and immediate competencies. 

The online system is another strength of the educational program. With an interactive platform that has the advantages of the latest technological developments, the most interactive digital tools made available. This way, it is possible to offer a way of learning that is totally adaptable to students’ needs, so they can perfectly combine this program with their personal or working life. 

A practical and intensive program that will give you all the tools you need to work in this field, in a specific and concrete Postgraduate diploma"

A training program created to allow you to implement your acquired knowledge into your daily practice in an almost immediate way"

The structure of the contents has been designed by a team of professionals, aware of the current relevance of professional development in order to advance in the labor market with confidence and competitiveness, and to practice their profession with the excellence that only the best education can provide. 

This Postgraduate diploma contains the most complete and up-to-date program on the market" 

Module 1. Portfolio Building

1.1. Portfolio

1.1.1. The Portfolio as Letter of Introduction
1.1.2. The Importance of a Good Portfolio
1.1.3. Orientation and Motivation
1.1.4. Practical Advice

1.2. Characteristics and Elements

1.2.1. Physical Format
1.2.2. Digital Format
1.2.3. The Use of Mockups
1.2.4. Common Errors

1.3. Digital Platforms

1.3.1. Continuous Learning Communities
1.3.2. Social Networks Twitter, Facebook, Instagram
1.3.3. Professional Networks: LinkedIn, InfoJobs
1.3.4. Cloud Portfolios: Behance

1.4. The Designer in the Labor Scheme

1.4.1. Career Opportunities for a Designer
1.4.2. Design Agencies
1.4.3. Corporate Graphic Design
1.4.4. Success Stories

1.5. How Do I Present Myself Professionally?

1.5.1. Keeping Updated, in Constant Recycling
1.5.2. The CV and Its Importance
1.5.3. Common Errors in the CV
1.5.4. How to Create a Good CV

1.6. The New Consumer

1.6.1. Value Perception
1.6.2. Defining Your Target Audience
1.6.3. Empathy Map
1.6.4. Personal Relations

1.7. My Personal Brand

1.7.1. Entrepreneurship: The Search for Meaning
1.7.2. Convert your Passion into a Career
1.7.3. The Ecosystem Around your Activity
1.7.4. The Canvas Model

1.8. Visual Identity

1.8.1. The Naming
1.8.2. Brand Values
1.8.3. The Big Topics
1.8.4. Moodboard. Use of Pinterest
1.8.5. Visual Factors Analysis
1.8.6. Time Factors Analysis

1.9. Ethics and Responsibility

1.9.1. Ethical Decalogue for the Practice of Design
1.9.2. Copyrights
1.9.3. Design and Conscientious Objection
1.9.4. The “Good” Design

1.10. The Price of my Work

1.10.1. Do you Need Money to Live?
1.10.2. Basic Accounting for Entrepreneurs
1.10.3. Types of Costs
1.10.4. Your Price per Hour. Retail Price

Module 2. Social Media Projects

2.1. Introduction to Social Networks

2.1.1. Web 3.0
2.1.2. Web 3.0 Tools
2.1.3. References
2.1.4. Social Media

2.2. New Job Openings

2.2.1. The Emergence of New Professional Figures
2.2.2. Community Manager
2.2.3. The Social Media Strategist
2.2.4. The Content Curator
2.2.5. The Influencer

2.3. Geomarketing

2.3.1. The Concept
2.3.2. Variables
2.3.3. Social Network Geomarketing
2.3.4. Uses of Geolocalization

2.4. Branded Content

2.4.1. The Concept
2.4.2. Differences with Conventional Advertising
2.4.3. Differences with Content Marketing?
2.4.4. Differences with Product Placement
2.4.5. Advantages
2.4.6. Examples:

2.5. How to Manage Social Networks?

2.5.1. What Is Social Media Management?
2.5.2. Purpose of Managing Social Networks
2.5.3. Tools: Hootsuite, Google Analytics, Google Ads
2.5.4. Techniques for Gain Followers

2.6. Visual Storytelling on Instagram

2.6.1. What Is Visual Storytelling?
2.6.2. The Types of Content on Instagram
2.6.3. Optimizing a Profile on Instagram
2.6.4. Visual References Profiles

2.7. Define a Style

2.7.1. Thematic Choice
2.7.2. Define a Style
2.7.3. Planning and Materials
2.7.4. Practice: What Do I Want to Convey?

2.8. Creating Content

2.8.1. Photographs Editing and Filters
2.8.2. Videos
2.8.3. Capture Audience
2.8.4. What, How and When?

2.9. Narrative Photographs

2.9.1. Extending the Time of a Post
2.9.2. Mistakes to Avoid
2.9.3. Project: Narrative Photographs
2.9.4. Project Analysis

2.10. Universal Design

2.10.1. Concept and Principles
2.10.2. European Position on Universal Design
2.10.3. The Future of Accessibility
2.10.4. Examples:

Module 3. Ethics, Legislation and Professional Deontology

3.1. Ethics, Morals, Law and Professional Deontology

3.1.1. Basic Questions on Ethics: Some Moral Dilemmas
3.1.2. Conceptual Analysis and Etymological Origin
3.1.3. Differences Between Morals and Ethics
3.1.4. The Connection Between Ethics, Morals, Law and Deontology

3.2. Intellectual Property

3.2.1. What is Intellectual Property?
3.2.2. Types of Intellectual Property
3.2.3. Plagiarism and Copyright Infringement
3.2.4. Anticopyright

3.3. Practical Aspects of Current Ethics

3.3.1. Utilitarianism, Consequentialism and Deontology
3.3.2. Acting Consistently vs. Acting on Principle
3.3.3. Dynamic Efficiency of Acting on Principles

3.4. Legislation and Morality

3.4.1. Concept of Legislation
3.4.2. Concept of Morality
3.4.3. Connection Between Law and Morality
3.4.4. From Fairness to Unfairness based on Logical Reasoning

3.5. Professional Conduct

3.5.1. Dealing with the Customer
3.5.2. The Importance of Agreeing Terms and Conditions
3.5.3. Customers Don’t Buy Design
3.5.4. Professional Conduct

3.6. Responsibilities Toward Other Designers

3.6.1. Competitiveness
3.6.2. Prestige of the Profession
3.6.3. Impact on the Rest of the Professions
3.6.4. Relationship with Other Colleagues from the Profession. Criticism

3.7. Social Responsibility

3.7.1. Inclusive Design and Its Importance
3.7.2. Characteristics to Consider
3.7.3. Change of Mentality
3.7.4. Examples and References

3.8. Responsibilities with the Environment

3.8.1. Ecodesign: Why Is It So Important?
3.8.2. Characteristics of Sustainable Design
3.8.3. Environmental Implications
3.8.4. Examples and References

3.9. Ethical Conflicts and Decision-Making

3.9.1. Responsible Conduct and Practices in the Workplace
3.9.2. Best Practices of the Digital Designer
3.9.3. How to Resolve Conflicts of Interest
3.9.4. How to Deal with Gifts

3.10. Free Knowledge: Creative Commons Licenses

3.10.1. What are they?
3.10.2. Types of Licences
3.10.3. Symbology
3.10.4. Specific Uses

Module 4. Digital Photography

4.1. Introduction to the Contemporary Photographic Medium

4.1.1. Origins of Photography: The Camera Obscura
4.1.2. Fixing Images Milestones: The Daguerreotype and the Calotype
4.1.3. Pinhole Camera
4.1.4. The Photographic Snapshot Kodak and the Popularization of the Medium

4.2. Principles of Digital Photography

4.2.1. Street Photography: Photography as a Social Mirror
4.2.2. Digital Image Fundamentals
4.2.3. JPG and RAW
4.2.4. Digital Laboratory

4.3. Concepts, Equipment and Photography Techniques

4.3.1. Camera: Visual Angle and Lenses
4.3.2. Exposure Meter Exposure Adjustment
4.3.3. Image Control Elements
4.3.4. Practice I: Controlling the Camera

4.4. Lighting

4.4.1. Natural Light and Its Importance
4.4.2. Properties of Light
4.4.3. Continuous Light and Modeling Light
4.4.4. Lighting Schemes
4.4.5. Accessories to Manipulate Light
4.4.6. Backgrounds Commercial Tools

4.5. Flash

4.5.1. Main Functions of a Flash Unit
4.5.2. Types of Flash
4.5.3. Torch Flash
4.5.4. Advantages and Disadvantages

4.6. Photography with Professional Camera

4.6.1. Lifestyle Photography Searching for Corners
4.6.2. Practice II: Light Effects
4.6.3. Practice III Negative Spaces
4.6.4. Practice IV: Capture Emotion

4.7. Mobile Photography: Introduction

4.7.1. Our Pocket Camera and Other Materials
4.7.2. Achieving the Best Quality
4.7.3. Composition Tricks
4.7.4. Creating Ambience

4.8. Mobile Photography: Project

4.8.1. Flat Lay
4.8.2. Indoor Photography
4.8.3. Creative Ideas Where to Start?
4.8.4. Practice VI: First Photographs

4.9. Mobile Photography: Editing

4.9.1. Editing Photos with Snapseed
4.9.2. Editing Photos with VSCO
4.9.3. Editing Photos with Instagram
4.9.4. Practice IV: Editing Your Photographs

4.10. The Creative Photography Project

4.10.1. Reference Authors in Contemporary Photographic Creation
4.10.2. The Photographic Portfolio
4.10.3. Visual Portfolio References
4.10.4. Build Your Results Portfolio

A unique, key, and decisive educational experience to boost your professional development”