Digital Product Design (UX/UI)

This program will make you a great specialist in Digital Product Design by providing you with all the tools to improve the user experience and learn more about the creation of attractive interfaces" 

With the popularization of the digital environment, there have been numerous changes in consumer habits and in the performance of basic daily tasks. This includes online shopping, administrative procedures, consultation of bank receipts and invoices, videogames, etc. A whole series of tasks and activities that years ago were performed offline are now processed and carried out on an electronic device. As a result, Digital Designs now potentially reach hundreds of millions of people. 

Therefore, the professional in this field needs to incorporate the best design tools focused on Digital Products into their work. And this professional master’s degree offers them the opportunity to do so, delving into issues such as the Internet of Things (IoT), agile design methodologies, emerging technologies, web design or user experience, all of which are essential for today's companies. 

In this way, this program responds to the needs of the market, which is increasingly requesting designers specialized in the creation of interfaces and user experience. And it does so through an online learning system that is eminently practice-oriented, providing students with the best techniques in this area, using the best multimedia teaching resources: interactive summaries, activities, videos, case studies or master classes, among many others.

TECH's 100% online methodology will allow you to incorporate Digital Product Design Techniques into your professional profile while you can easily combine your studies with your work" 

This professional master’s degree in Digital Product Design (UX/UI) is the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of case studies presented by experts in Digital Product Design
• The graphic, schematic, and eminently practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning 
• Special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

User experience is a fundamental issue for digital products. and with this program you will learn all the the keys to become an up-to-date designer in this complex discipline" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

In correspondence with the innovative contents offered, this program has the most cutting-edge teaching materials to bring you the latest advances in this area of Design"

With this professional master’s degree, you will be able to delve into issues such as the fundamentals of creativity applied to user experience"

The main objective of this professional master’s degree in Digital Product Design (UX/UI) is to provide the professional with the best tools to enable them to work according to the latest developments in this important creative area. Therefore, throughout the program they will have access to the most advanced content, presented using the latest educational technology. In this way, they will be able to specialize in this field quickly and immediately and will be able to obtain great professional opportunities in a short space of time.

Specialize and progress professionally in the world of Design thanks to this professional master’s degree"  

General Objectives

• Know the basis of design, as well as the references, styles and movements that have shaped it from its beginnings to the present day 
• Understand the creative, analytical and study process for carrying out any work 
• Know the most important software in the current context of design 
• Master visual communication technology resources 
• Distinguish the phases of the design process and the appropriate user experience analysis techniques for each phase 

Specific Objectives

Module 1. Design Fundamentals

• Connect and correlate the different design areas, fields of application and professional branches 
• Know the processes of ideation, creativity and experimentation and know how to apply them to projects
• Integrate language and semantics in the ideation processes of a project, relating them to their objectives and values of use

Module 2. Fundamentals of Creativity

• Know how to synthesize one's own interests through observation and critical thinking, translating them into artistic creations
• Learn how to plan, develop and present artistic productions convenientl, employing effective elaboration strategies and with personal creative contributions
• Lose the fear of artistic blockage and use techniques to combat it
• Investigate oneself in one's own emotional space and in the surroundings, in such a way that an analysis of these elements is carried out in order to use them in favor of one's own creativity

Module 3. Digital Technology

• Master the vocabulary, methodologies and theoretical and practical content about digital imaging
• Master the vocabulary, methodologies and theoretical and practical content about vectorial imaging
• Understand image retouching and manipulation software and develop the skills required to use it
• Understand vectorial drawing software and develop the skills required for its use
• Understand editorial design software and develop the skills to create your own final artwork

Module 4. Internet of Things (IoT)

• Have in-depth knowledge of the functioning of IoT and Industry 4.0 and its combinations with other technologies, its current situation, its main devices and uses, and how hyperconnectivity gives rise to new business models where all products and systems are connected and in permanent communication
• Gain in-depth knowledge of an IoT platform and the elements that compose it, the challenges and opportunities to implement IoT platforms in factories and companies, the main business areas related to IoT platforms and the relationship between IoT platforms, robotics and other emerging technologies
• Know the main existing wearable devices, their usefulness, the security systems to be applied in any IoT model and its variant in the industrial world, called IoT

Module 5. Usability in Information Systems and Interfaces

• Identify problems related to digital design and collect and analyze the information required to evaluate and solve them
• Know the conditioning factors of the processes of interaction with information, information structure and accessibility
• Know how to establish information organizational structures
• Know usability errors to avoid making them

Module 6. Portfolio Creation

• Create audiovisual narratives by correctly applying usability and interactivity criteria
• Identify the figure of the designer in the work landscape
• Understand the ethical protocol to be followed in professional practice
• Be able to identify strengths and weaknesses in oneself
• Know how to economically value one's own work

Module 7. Agile Methodologies

• Determine the key elements of a business case, product vision, and user stories
• Plan iterations based on equipment speed and iteration length 
• Gather and prioritize requirements for an agile project
• Recognize guidelines for decomposing, estimating and assigning user stories
• Analyze the keys to contracting for agile projects
• Examine the leadership strategies of self-managed high-performance teams

Module 8. Emerging Technologies

• Know the different technologies and mobile services currently available on the market
• Learn to design user experiences adapted to the new emerging technologies currently available
• Understand how the Internet of Things (IOT) works, its fundamentals, main components, cloud computing and smart cities
• Acquire the basic knowledge to understand the fundamentals of blockchain and blockchain-based applications and services
• Learn about the latest innovative technologies and to introduce the bases of research 

Module 9. Web Design

• Gain in-depth knowledge of the different web editing and publishing tools
• Know the basic principles of the dynamic web through languages oriented to the network environment
• Know the importance of e-commerce and the information structure of this type of websites in order to create coherent and adapted designs
• Reflect on the importance of the internet, to value its impact on the improvement of the quality of life and the environment and its capacity to generate identity, innovation and quality in production
• Know the conditioning factors of the processes of interaction with information, information structure and accessibility

Module 10. User-Centered Design

• Develop the ability to communicate, defend their work and argue their design decisions based on data collected in user research
• Integrate transversally the contents of the subject with those provided in other subjects

You will have the best educational technology to keep you up to date with the latest developments in Digital Product Design"