Postgraduate certificate Audiovisual Audiences

Today, access to information is available from any device with an Internet connection. This has allowed the public to receive more options for entertainment and, consequently, the audience has become more critical and demanding in choosing what they want to watch. For this reason, most companies in the industry invest in knowing what the public wants to see, what they are looking for, their interests and preferences, in order to create new programs and series that capture their attention. In this sense, the following program will help students to know, in a theoretical way, the currents dedicated to the analysis of audiovisual reception.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of video games”

Introduction to the Program

Evaluate audiences to design programs that suit their tastes and needs"

It is no wonder that people are becoming more and more demanding about the series and movies they consume. Hundreds of options are available on the market by simply pressing the screen of your Smartphone Now, everyone has at their disposal, and at a very low cost, a multitude of customized products. Therefore, channels must not only compete on quality, but also on the needs of different types of audiences, so that they all have the option of choosing what to consume at any given moment.

That is why this Postgraduate certificate in Audiovisual Audiences will help students to understand how this market works, providing support to large networks to offer products that are capable of obtaining large audiences in different time slots, with the main objective of being leaders during most of the day. In this way, we will begin by understanding, at the empirical level, the currents of study dedicated to audiovisual reception. Then, the differences between the different ways of approaching audience research will be identified.

Finally, the student will acquire the ability to understand the transformations derived from digitalization. This will give them access to positions of great relevance in the main national and international television networks, such as Mediaset, Fox, CBS or Televisa, for example.

The audience can help inspire you to create a new story or modify events to provide the desired miscellany"

This Postgraduate certificate in Audiovisual Audiences contains the most complete and up-to-date educational program on the market. The most important features of the program include:

Practical cases studies are presented by experts in Design
The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Special focus on innovative methodologies for audience research
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Audience movements on social media have accomplished impossible things, most recently, the premiere of Zack Snyder's version of Justice League"

It includes, in its teaching staff, professionals belonging to the field of design, who bring to this program the experience of their work, as well as recognized specialists from prestigious societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Social networks have become a valuable source of information for production companies"

Understands and applies the engagement model to measure audience behavior"

Syllabus

The structure of this Postgraduate certificate has been designed to meet the academic needs of designers who wish to understand the audiovisual media audience. In this way, they will be provided with a broad knowledge of their target audience through a segmentation and engagement study. The latter is a marketing strategy that helps people feel identified with a brand or a television series.

Make an adequate television offer, understanding the key factors of your audiovisual audience"

Module 1. Audiovisual Audiences

1.1. Audiences in the Audiovisual Media

1.1.1. Introduction
1.1.2. The Constitution of the Hearings

1.2. The Study of Audiences: Traditions I

1.2.1. Theory of Effects
1.2.2. Theory of Uses and Gratifications
1.2.3. Cultural Studies

1.3. The Study of Audiences: Traditions II

1.3.1. Studies conducted on Reception
1.3.2. Audiences for Humanistic Studies

1.4. Audiences from an Economic Perspective

1.4.1. Introduction
1.4.2. Audience Measurement

1.5. Theories of Reception

1.5.1. Introduction to Reception Theories
1.5.2. Historical Approach to Reception Studies

1.6. Audiences in the Digital World

1.6.1. Digital Environment
1.6.2. Communication and Convergence Culture
1.6.3. The Active Nature of the Audiences
1.6.4. Interactivity and Participation
1.6.5. The Transnationality of Audiences
1.6.6. Fragmented Audiences
1.6.7. The Autonomy of Audiences

1.7. Audiences: The Essential Questions I

1.7.1. Introduction
1.7.2. Who They Are
1.7.3. Why Do They Consume

1.8. Audiences: The Essential Questions II

1.8.1. What They Consume
1.8.2. How They Consume
1.8.3. With What Effects

1.9. The Engagement Model I

1.9.1. Engagement as a Metadimension of Audience Behavior
1.9.2. The Complex Assessment of Engagement

1.10. The Engagement Model II

1.10.1. Introduction. The Dimensions of Engagement
1.10.2. Engagement and User Experiences
1.10.3. Engagement as an Emotional Response from Audiences
1.10.4. Engagement as a Result of Human Cognition
1.10.5. The Observable Behaviors of Audiences as an Expression of Engagement

Help your audience identify with a series or program by applying engagement strategies"

Postgraduate Certificate in Audiovisual Audiences

Dive into the exciting world of audiovisual audiences with our Postgraduate Certificate in Audiovisual Audiences program from TECH Global University. If you are an enthusiast of movies, series, documentaries and audiovisual content in general, this academic program will provide you with the necessary tools to understand, analyze and enjoy your favorite productions to the fullest. Imagine being able to explore the fascinating universe of audiovisual audiences from anywhere and at any time. With our online classes, you will have the freedom to learn at your own pace, without geographical restrictions or time constraints. Whether you prefer to study from home, at a coffee shop or in the park, our classes are available to you 24 hours a day, 7 days a week. In addition, online classes give you the opportunity to interact with other students who are passionate about the audiovisual world, share opinions, discuss your favorite films and discover new perspectives. The online community will enrich your learning experience, allowing you to expand your knowledge and connect with like-minded people who share your interests.

Explore the mind of the viewer

In the Postgraduate Certificate in Audiovisual Audiences program, you will immerse yourself in the study of audiences and their relationship with audiovisual content. You will learn to analyze the motivations, reactions and perceptions of viewers, understanding how they influence the success or failure of a production. You will explore concepts such as active reception, emotional identification, the construction of meanings and the influence of sociocultural factors in the interpretation of audiovisual content. In addition, you will acquire theoretical and practical tools to analyze and critically evaluate films, series and other audiovisual formats. You will learn to recognize narrative, aesthetic and symbolic elements, and to interpret their impact on the audience. With these skills, you will be able to develop a deeper and more appreciative approach to film and television, enhancing your experience as a viewer. Don't miss the opportunity to discover the secrets behind the preferences and behaviors of audiovisual audiences. Join TECH Global University's Postgraduate Certificate in Audiovisual Audiences program and become an expert in understanding and enjoying to the fullest the content you love so much.