TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Nowadays, practically all companies are including environmental criteria in their action plans, aimed at promoting more sustainable actions that not only benefit the company, but society as a whole. For this reason, more and more business professionals wish to specialize in this field, through high-quality programs like TECH specific program on Corporate Sustainability Management, which provides all the latest information in this field.

Completing this program will be fundamental to your development in the field of environmental and energy management”

Syllabus

This Professional master’s degree in Corporate Sustainability Management at TECH Global University is an intensive program that prepares students to face challenges and business decisions in the field of environmental management. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.
Throughout the 2,700 hours of study, students will review a multitude of practical cases through individual work, which will allow to them to acquire the necessary skills to develop successfully in their daily practice. It is, therefore, an authentic immersion in real business situations.

This program deals with different areas of the company in depth and is designed for managers to understand environmental management from a strategic, international and innovative perspective.

A plan designed especially for the students, focused on their professional improvement and preparing them to achieve excellence in the environmental and energy management field. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations in a creative and efficient way.

The program takes place over 12 months and is divided into 15 modules:

Module 1. Environmental and Energy Management of Organizations
Module 2. Energy sources
Module 3. Electrical energy
Module 4. Energy Management Tools
Module 5. Environmental Impact Assessment and Climate Change Adaptation Strategies
Module 6. Pollution and Water and Waste Management
Module 7. Environmental Management Tools
Module 8. Energy Management Systems
Module 9. Environmental Management systems
Module 10. Management systems audits
Module 11. Leadership, Ethics and Social Responsibility in Companies
Module 12. People and Talent Management
Module 13. Economic and Financial Management 
Module 14. Commercial Management and Strategic Marketing 
Module 15. Executive Management

Where, when and how is it taught?

TECH offers the possibility of developing this Professional master’s degree in Corporate Sustainability Management completely online. Throughout the 12 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Environmental and Energy Management of Organizations

1.1. Organizational and Business Fundamentals

1.1.1. Organizational Management
1.1.2. Types and Structure of an Organization
1.1.3. Standardization of Business Management

1.2. Sustainable Development: Business and the Environment

1.2.1. Sustainable Development. Objectives and Goals
1.2.2. Economic Activity and its Impact on the Environment
1.2.3. Corporate Social Responsibility

1.3. Environmental and Energy Issues. Scope and Current Framework

1.3.1. Major Current Environmental Problems: Waste, Water, Food
1.3.2. Energy Issues. Demand, Consumption and Source Distributions
1.3.3. Current Energy Projections

1.4. Legal Framework: The Five Producing Levels of Environmental Regulations

1.4.1. Competence Framework: The Distribution of Competencies in Environmental Matters
1.4.2. Public Actions and Competencies in Environmental Matters and Regulation of Classified Activities

1.5. European Summits and the Paris Agreement

1.5.1. EU Climate Targets
1.5.2. European Summits
1.5.3. The Paris Agreement

1.6. The 2030 Agenda and the Sustainable Development Goals

1.6.1. The 2030 Agenda: Background, Approval Process and Content
1.6.2. The 17 Sustainable Development Goals (SDGs)
1.6.3. SDG Compass Guide

1.7. Roadmap 2050 Objectives. Key Points

1.7.1. Economic, Industrial and Social Transition

1.8. Health and Economic Impacts of the PNIEC 2021-2030

1.8.1. Objectives and Results of the National Integrated Energy and Climate Plan, 2021- 2030

1.9. Circular Economy

1.9.1. The Circular Economy
1.9.2. Legislation and Strategies to Support the Circular Economy
1.9.3. Circular Economy System Diagrams

1.10. Sustainability Reports

1.10.1. Communication of Social Responsibility Management
1.10.2. The Process of Preparing a Sustainability Report according to GRI

Module 2. Energy sources

2.1. Fossil Fuels

2.1.1. Coal
2.1.2. Natural Gas
2.1.3. Oil

2.2. Electricity

2.2.1. Electricity
2.2.2. Electricity Generation
2.2.3. Uses of Electricity

2.3. Nuclear Energy

2.3.1. Nuclear Energy
2.3.2. Nuclear Power Plants
2.3.3. Environmental Opportunities
2.3.4. Environmental Risks
2.3.5. Nuclear Waste Treatment

2.4. Solar Energy

2.4.1. Electricity Generation
2.4.2. Thermal Generation
2.4.3. Solar Power Plants
2.4.4. Risks and Opportunities

2.5. Wind Energy

2.5.1. Wind Farms
2.5.2. Advantages and Disadvantages
2.5.3. Microgeneration

2.6. Biomass

2.6.1. Thermochemical and Biochemical Methods
2.6.2. The Biomass Market
2.6.3. Advantages and Disadvantages

2.7. Geothermal Energy

2.7.1. Geothermal Deposits
2.7.2. Electricity Generation
2.7.3. Advantages and Disadvantages

2.8. Other Renewable Energies

2.8.1. Hydraulic Energy
2.8.2. Tidal Energy
2.8.3. Wave Energy

2.9. Energy Sources in Development

2.9.1. Green Hydrogen
2.9.2. Tidal Energy
2.9.3. Biogas and Biomethane

2.10. Energy Sources for Mobility

2.10.1. Electric Vehicles
2.10.2. CNG Vehicles
2.10.3. Other Alternatives for Sustainable Mobility

Module 3. Electrical energy

3.1. Electrical Energy Voltage, Current, Power and Energy

3.1.1. Voltage and Current
3.1.2. Active, Reactive and Apparent Energy
3.1.3. Electrical Power. Load Curves

3.2. Energy Transformation

3.2.1. Power Transformers
3.2.2. Electricity Transportation
3.2.3. Electricity Distribution

3.3. Electrical Energy Consuming Systems: Electric Motors

3.3.1. Applications, Pumps, Fans and Compressors
3.3.2. Frequency Inverters
3.3.3. Motor-Based Consumer Systems: Heat Pump Air Conditioning

3.4. Other Electricity Consuming Systems

3.4.1. Joule Effect
3.4.2. Lighting
3.4.3. Direct Current Powered Systems

3.5. Electricity Billing

3.5.1. Electricity Rates
3.5.3. Electricity Billing Term

3.6. Units of Measurement of Fuel Consumption and their Transformation into Energy Units

3.6.1. Energy Produced by Heat of Combustion: HHV and LLV
3.6.2. Volumetric Measurements of Combustible Liquids
3.6.3. Volumetric Measurements of Combustible Gases. Establishment and Calculation of Normal Conditions

3.7. Combustion Systems and Fuel Elements

3.7.1. Combustion Efficiency
3.7.2. Burners
3.7.3. Heat Transfer

3.8. Boilers

3.8.1. Calculation of Boiler Efficiency by Direct and Indirect Method
3.8.2. Types of Heat Transfer Fluids
3.8.3. Steam Boilers

3.9. Other Fuel-Consuming Equipment

3.9.1. Ovens
3.9.2. Engines
3.9.3. Generating Sets

3.10. Fuel Billing

3.10.1. Natural Gas Rates
3.10.2. Natural Gas Billing Terms

Module 4. Energy Management Tools

4.1. Energy Regulatory Framework

4.1.1. Main Energy Regulations

4.2. Regulatory Inspections

4.2.1. Air Conditioning Inspections
4.2.2. High/Low Voltage Inspections
4.2.3. Other Regulatory Inspections

4.3. Energy Audits

4.3.1. Energy Audit Development and Improvement Opportunity Identification
4.3.2. UNE EN 16247-1:2012

4.4. Energy Simulation Tools

4.4.1. Light Simulations
4.4.2. Air Conditioning Simulations
4.4.3. Building Energy Demand Simulations

4.5. Supply Management: Monitoring

4.5.1. Types of Monitoring
4.5.2. Energy Management Platforms
4.5.3. Fundamental Equipment

4.6. Energy Services

4.6.1. Energy Services
4.6.2. Energy Services Companies
4.6.3. Types of Contracts

4.7. IPMVP

4.7.1. Calculating Savings Avoided Cost and Standardized Savings Models
4.7.2. Options A, B, C and D
4.7.3. Establishing Baselines

4.8. Energy Efficiency Master Plans

4.8.1. Methodology for Preparing a Master Plan
4.8.2. Management Models
4.8.3. Energy Efficiency within a Master Plan

4.9. Asset Management

4.9.1. What is Asset Management?
4.9.2. ISO 55001 Asset Management
4.9.3. Benefits of Implementing Asset Management

4.10. European Grants and Subsidies

4.10.1. National Grants and Subsidies
4.10.2. Regional Grants and Subsidies

Module 5. Environmental Impact Assessment and Climate Change Adaptation Strategies 

5.1. Business Strategies for Climate Change

5.1.1. Greenhouse Effect and Climate Change. Causes and Consequences
5.1.2. Climate Change Projections
5.1.3. Corporate Action against Climate Change. Roadmap for the Integration of Climate Change in Companies

5.2. Environmental Impact Assessment

5.2.1. Administrative Procedure of the Environmental Impact Assessment
5.2.2. Projects Subject to Environmental Assessment 

5.3. Identification and Classification of Environmental Factors

5.3.1. Environmental Catalog. Environmental Variables
5.3.2. Search for Environmental Information and Inventory
5.3.3. Inventory Valuation

5.4. Evaluation and Assessment of the Environmental Impacts of a Project

5.4.1. Environmental Analysis of a Project
5.4.2. Pre-Operational Status
5.4.3. Construction, Operation and Abandonment Phase
5.4.4. Quantitative Methods

5.5. Preventive and Corrective Measures

5.5.1. Preventative Actions
5.5.2. Corrective actions
5.5.3. Compensatory Actions

5.6. Environmental Monitoring Program

5.6.1. EMP
5.6.2. Objectives and Structure of an EMP
5.6.3. Phases in the Development of an EMP

5.7. Strategic Environmental Assessment 

5.7.1. Modalities for Integrating the Environmental Dimension 
5.7.2. Environmental Assessment in the Phases of the Program 

5.8. Objectives by Areas of Work

5.9. Analysis of Climate Change Risks and Opportunities

5.9.1. Environmental Risk Analysis and Assessment
5.9.2. Risk Management

5.10. Development of Climate Change Adaptation Plans for Organizations

5.10.1. Adaptation to Climate Change
5.10.2. Climate Change Vulnerability Assessment
5.10.3. Methodology for Prioritizing Climate Change Adaptation Measures

Module 6. Pollution and Water and Waste Management

6.1. Water Management and Pollution

6.1.1. Water Management
6.1.2. Hydrological Water Cycle
6.1.3. Water Diagnostics
6.1.4. Wastewater Characterization
6.1.5. DWTP, WTP and WWTP: Definition and Typical Operating Diagrams

6.2. Legal Framework

6.2.1. Regulatory Hierarchy
6.2.2. European Water Charter 
6.2.3. Sanctioning File Processing

6.3. Distribution of Water Uses and Demand

6.3.1. Demand Management
6.3.2. Types of Uses or Demands
6.3.3. Supply. Supply Ratios
6.3.4. Cost of Water and the Energy Derived from Water Heating for DHW

6.4. Measures for Efficient Water Use and Management 

6.4.1. “Ecological” Criteria. Consumption Factor (FCO and FCR), Ecological Correction Factor (FCE) and Efficiency Level (NE) 
6.4.2. From Resolution MAH/1603/2004 to OGUEA 
6.4.3. Facility Management and Optimization

6.5. Sustainable Water Management Plan 

6.5.1. Origin of the Sustainable Water Plan. Purpose and Scope
6.5.2. Parts to Include in an ESMP
6.5.3. Organization and Programming
6.5.4. ESMP Implementation
6.5.5. Checks and Corrective Actions

6.6. Solid Waste Management

6.6.1. Residue and By-Product
6.6.2. Types of Waste
6.6.3. Stages of Waste Management

6.7. Waste Regulatory Framework

6.7.1. EU Waste Management Strategies
6.7.2. Future Waste Management Policy

6.8. Municipal and Industrial Solid Waste

6.8.1. MSW Production
6.8.2. MSW Management Systems
6.8.3. Industrial Waste Characterization and Classification
6.8.4. Industrial Waste Management Systems

6.9. Waste-to-Energy Valuation 

6.9.1. Valuation Methods 
6.9.2. Valuation Feasibility 
6.9.3. Recovery Techniques 

6.10. Zero Waste 

6.10.1. Zero Waste 
6.10.2. Zero Waste Methodology and Requirements 
6.10.3. The 5 Rs: Reject, Reduce, Reuse, Reincorporate and Recycle 

Module 7. Environmental Management Tools

7.1. Carbon Markets

7.1.1. KP Flexibility Mechanisms
7.1.2. CAP and Trade and Carbon Funds Schemes
7.1.3. Voluntary Carbon Markets

7.2. Organizational Carbon Footprint

7.2.1. Methodological Reference Standards
7.2.2. Scopes for Organizational Carbon Footprint
7.2.3. Calculation Process

7.3. Product and Event Carbon Footprint

7.3.1. Methodological Reference Standards
7.3.2. Scopes for Product Carbon Footprint
7.3.3. Scopes for Carbon Footprint of Events

7.4. Climate Change Mitigation Tools

7.4.1. Reduction and Limitation of Emissions
7.4.2. Emissions Offsets
7.4.3. Business Benefits. Certifications

7.5. Water Footprint

7.5.1. Stages and Units
7.5.2. Differentiation of Water for Calculations
7.5.3. The Water Footprint for Companies

7.6. Life Cycle Analysis

7.6.1. Differentiation of Approaches
7.6.2. LCA Process
7.6.3. Software Tools for LCA

7.7. Eco-Design and Eco-Labeling

7.7.1. Eco-Design Standardization
7.7.2. Types of Eco-Labeling
7.7.3. Eco-Labeling Process

7.8. LEED and BREEAM

7.8.1. The Value of Sustainable Building Certification
7.8.2. Approaches to Both Certifications
7.8.3. Technical Comparison between the Two Certifications

7.9. Other Sustainable Building Certifications

7.9.1. Passive House
7.9.2. Well
7.9.3. VERDE (Building Reference Efficiency Evaluation)

7.10. Energy Certification of Buildings 

7.10.1. Energy Efficiency in Buildings
7.10.2. Technical Conditions and Procedures
7.10.3. Main Calculation Programs

Module 8. Energy Management Systems

8.1. Management Systems: ISO 50001

8.1.1. Reference Standard and Other Associated Standards 
8.1.2. Approach to Energy Performance
8.1.3. Correspondence between ISO 50001: 2018 and ISO 50001: 2011

8.2. Organizational Context and Leadership 

8.2.1. Scope 
8.2.2. Energy Policy 
8.2.3. Stakeholder Identification and Risk/Opportunity Assessment

8.3. Energy Review 

8.3.1. Identification of Energy Sources 
8.3.2. Determination of Significant Energy Uses 
8.3.3. Identification of Variables and Static Factors 
8.3.4. Calculation of Energy Performance
8.3.5. Estimation of Future Consumption 
8.3.6. Identification of Improvement Opportunities 

8.4. Baseline and Energy Performance Indicators 

8.4.1. Establishment of the Reference Period 
8.4.2. Establishment of Energy Performance Indicators 
8.4.3. Monitoring of Consumption, Baselines and Indicators

8.5. Support 

8.5.1. Training Needs within the SGEn 
8.5.2. Communications within the SGEn 
8.5.3. Documentation Control

8.6. Operation: Maintenance and Operations 

8.6.1. Establishing the Most Efficient Operating Criteria 
8.6.2. Establishing the Most Efficient Maintenance Ranges
8.6.3. Energy Savings from Predictive Maintenance

8.7. Operation: Design of Efficient Facilities 

8.7.1. Purchases of Energy Consuming Equipment 
8.7.2. Design of New Thermal Installations 
8.7.3. Design of New Lighting Installations

8.8. Performance Evaluation 

8.8.1. Evaluation of Compliance with Legal Requirements 
8.8.2. Internal Audit as a Fundamental Tool 
8.8.3. Management Review Objectives and Points to Be Addressed 

8.9. Improvement 

8.9.1. Non-Conformities and Corrective Actions 
8.9.2. Continuous Improvement of the SGEn 
8.9.3. Continuous Improvement of Energy Performance

8.10. Energy Efficiency Awareness 

8.10.1. Facility Users as Key SGEn Personnel 
8.10.2. Awareness Campaign Models 
8.10.3. Case Study 

Module 9. Environmental Management systems

9.1. Management Systems: ISO 14001 

9.1.1. Environmental Management Systems 
9.1.2. Benefits of the Environmental Management System 
9.1.3. EMS Implementation Phases

9.2. Organizational Context and Leadership 

9.2.1. Understanding of the Organization, its Context and Stakeholders 
9.2.2. Scope of the System 
9.2.3. Environmental Policy 
9.2.4. Roles and Responsibilities 

9.3. Planning: Environmental Aspects and Impacts 

9.3.1. Environmental Aspects and Impacts: Cause and Effect Relationship 
9.3.2. Identification of Environmental Aspects 
9.3.3. Evaluation of Environmental Aspects 

9.4. Planning: Objectives, Risks and Opportunities 

9.4.1. Actions to Address Risks and Opportunities 
9.4.2. Legal Requirements 
9.4.3. Environmental Objectives and Planning to Achieve Them 

9.5. Support: Resources, Competence and Awareness 

9.5.1. Resources 
9.5.2. Competition 
9.5.3. Awareness 

9.6. Support: Documented Communication and Information 

9.6.1. Internal and External Environmental Communication 
9.6.2. Documented Information 
9.6.3. Documentation Control 

9.7. Operation 

9.7.1. Operational Planning and Control 
9.7.2. Life Cycle Analysis Perspective 
9.7.3. Emergency Preparedness and Response 

9.8. Performance Evaluation 

9.8.1. Monitoring, Measurement, Analysis and Evaluation 
9.8.2. Internal Auditing 
9.8.3. Management Review 

9.9. Improvement 

9.9.1. Non-Conformities and Corrective Actions 
9.9.2. Continuous EMS Improvement 
9.9.3. Continuous Environmental Performance Improvement 

9.10. Transition from 14001 to EMAS 

9.10.1. The EMAS Regulation 
9.10.2. Transition from ISO 14001 to EMAS 
9.10.3. ISO 14001 vs. EMAS 

Module 10. Management systems audits

10.1. Management System Audits 

10.1.1. Management System Audit Characteristics 
10.1.2. Types of Management System Audits 
10.1.3. Management System Auditing Principles  

10.2. Standards and Organizations Involved 

10.2.1. Actors and Organizations Involved 
10.2.2. Certification Process 
10.2.3. UNE- EN ISO 19011 

10.3. Audit Program Management 

10.3.1. Audit Programs 
10.3.2. Establishing the Objectives of Audit Programs 
10.3.3. Audit Program Risks and Opportunities 

10.4. Conducting an Audit 

10.4.1. Audit Start and Preparation of Activities 
10.4.2. Conducting Audit Activities 
10.4.3. Conclusions and Audit Closing 

10.5. Auditor Competence and Evaluation 

10.5.1. Auditors' Responsibilities and Functions 
10.5.2. Determining the Competence of the Auditor and Audited Personnel 
10.5.3. Selecting Auditing Teams 

10.6. Tools and Application Techniques. Development of the Audit 

10.6.1. Interview Techniques 
10.6.2. Checklists or Verification Lists 
10.6.3. Checklist Templates

10.7. Tools and Application Techniques. Final Report 

10.7.1. Audit Report Preparation 
10.7.2. Audit Report Distribution 
10.7.3. Audit Report Models 

10.8. Tools and Application Techniques. Processing of Findings 

10.8.1. Audit Finding Generation 
10.8.2. Audit Finding Treatment 
10.8.3. Corrective Action Plans 

10.9. Particular Aspects of Environmental Management System Audits 

10.9.1. Verification of Methodologies for Identification and Assessment of Environmental Aspects 
10.9.2. Specific Criteria for Validation of Environmental Aspects 
10.9.3. Visit to the Facilities During the Audit Process 

10.10. Particular Aspects of Energy Management System Audits 

10.10.1. Verification of Energy Consumption Collection Methodologies 
10.10.2. Criteria for Validation of Energy Performance 
10.10.3. Visit to the Facilities During the Audit Process 

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance 

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership. A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross-Cultural Management 

11.3.1. Concept of Cross-Cultural Management   
11.3.2. Contributions to the Knowledge of National Cultures 
11.3.3. Diversity Management

11.4. Management and Leadership Development 

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics 

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability 

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility 

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools 

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. Tools and Standards of CSR

11.9. Multinationals and Human Rights 

11.9.1. Globalization, Multinational Corporations and Human Rights
11.9.2. Multinational Corporations and International Law 
11.9.3. Legal Instruments for Multinationals in the Field of Human Rights 

11.10. Legal Environment and Corporate Governance 

11.10.1. International Rules on Importation and Exportation
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management 

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation  and Compliance Management 

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management 

12.4.1. Strategic Talent Management Models
12.4.2. Identification, Training and Development of Talent
12.4.3. Loyalty and Retention 
12.4.4. Proactivity and Innovation

12.5. Motivation 

12.5.1. The Nature of Motivation 
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams 

12.6.1. Developing High Performance Teams: Agile Teams
12.6.2. Methodologies for Managing High Performance Self-Managed Teams

12.7. Change Management 

12.7.1. Change Management
12.7.2. Types of Change Management Processes
12.7.3. Stages or Phases in Change Management

12.8. Negotiation and Conflict Management 

12.8.1. Negotiation 
12.8.2. Conflict Management 
12.8.3. Crisis Management

12.9. Executive Communication 

12.9.1. Internal and External Communication in the Business Environment
12.9.2. Communication Departments
12.9.3. The Head of Communication of the Company. The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent 

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment 

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting 

13.2.1. Basic Concepts 
13.2.2. The Company's Assets 
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth 
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budgetary Model 
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. The Cash Budget
13.4.6. Budget Monitoring 

13.5. Financial Management 

13.5.1. The Company's Financial Decisions
13.5.2. The Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Risk Management of the Financial Management

13.6. Financial Planning 

13.6.1. Definition of Financial Planning
13.6.2. Actions to Be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Chart
13.6.5. The Working Capital Chart

13.7. Corporate Financial Strategy 

13.7.1. Corporate Strategy and Sources of Financing 
13.7.2. Corporate Financing Financial Products 

13.8. Strategic Financing 

13.8.1. Self-financing
13.8.2. Increase in Shareholder's Equity
13.8.3. Hybrid Resources
13.8.4. Financing through Intermediaries

13.9. Financial Analysis and Planning 

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis
13.10. Analyzing and Solving Cases/Problems 
13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX) 

Module 14. Commercial Management and Strategic Marketing

14.1. Commercial Management 

14.1.1. Conceptual Framework of Commercial Management
14.1.2. Commercial Strategy and Planning
14.1.3. The Role of Sales Managers

14.2. Marketing 

14.2.1. The Concept of Marketing
14.2.2. The Basic Elements of Marketing
14.2.3. Marketing Activities in Companies

14.3. Strategic Marketing Management

14.3.1. The Concept of Strategic Marketing
14.3.2. Concept of Strategic Marketing Planning
14.3.3. Stages in the Process of Strategic Marketing Planning

14.4. Digital Marketing and e-Commerce 

14.4.1. Objectives of Digital Marketing and e-Commerce
14.4.2. Digital Marketing and the Media It Uses
14.4.3. E-Commerce. General Context
14.4.4. Categories of e-Commerce
14.4.5. Advantages and Disadvantages of e-Commerce Compared to Traditional Commerce

14.5. Digital Marketing to Reinforce a Brand 

14.5.1. Online Strategies to Improve Brand Reputation  
14.5.2. Branded Content and Storytelling

14.6. Digital Marketing to Attract and Retain Customers  

14.6.1. Loyalty and Engagement Strategies Using the Internet
14.6.2. Visitor Relationship Management
14.6.3. Hypersegmentation

14.7. Digital Campaign Management  

14.7.1. What Is a Digital Advertising Campaign?
14.7.2. Steps to Launch an Online Marketing Campaign
14.7.3. Mistakes in Digital Advertising Campaigns 

14.8. Sales Strategy  

14.8.1. Sales Strategy
14.8.2. Sales Methods

14.9. Corporate Communication  

14.9.1. Concept
14.9.2. The Importance of Communication in the Organization
14.9.3. Type of Communication in the Organization
14.9.4. Functions of Communication in the Organization
14.9.5. Elements of Communication
14.9.6. Problems of Communication
14.9.7. Communication Scenarios

14.10. Digital Communication and Reputation 

14.10.1. Online Reputation
14.10.2. How to Measure Digital Reputation?
14.10.3. Online Reputation Tools
14.10.4. Online Reputation Report
14.10.5. Online Branding

Module 15. Executive Management

15.1. General Management  

15.1.1. The Concept of General Management 
15.1.2. The Role of the CEO
15.1.3. The CEO and their Responsibilities
15.1.4. Transforming the Work of Management

15.2. Manager Functions: Organizational Culture and Approaches 

15.2.1. Manager Functions: Organizational Culture and Approaches

15.3. Operations Management 

15.3.1. The Importance of Management
15.3.2. Value Chain
15.3.3. Quality Management

15.4. Public Speaking and Spokesperson Education

15.4.1. Interpersonal Communication
15.4.2. Communication Skills and Influence Communication Barriers

15.5. Personal and Organizational Communication Tools 

15.5.1. Interpersonal Communication
15.5.2. Interpersonal Communication Tools
15.5.3. Communication in the Organization
15.5.4. Tools in the Organization

15.6. Communication in Crisis Situations 

15.6.1. Crisis
15.6.2. Phases of the Crisis
15.6.3. Messages: Contents and Moments

15.7. Preparation of a Crisis Plan 

15.7.1. Analysis of Possible Problems
15.7.2. Planning
15.7.3. Adequacy of Personnel

15.8. Emotional Intelligence 

15.8.1. Emotional Intelligence and Communication
15.8.2. Assertiveness, Empathy, and Active Listening
15.8.3. Self- Esteem and Emotional Communication

15.9. Personal Branding

15.9.1. Strategies for Personal Brand Development
15.9.2. Personal Branding Laws
15.9.3. Tools for Creating Personal Brands

15.10. Leadership and Team Management 

15.10.1. Leadership and Leadership Styles
15.10.2. Leadership Skills and Challenges
15.10.3. Managing Change Processes
15.10.4. Managing Multicultural Teams
 

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