Apply the main marketing tools to publicize your dental clinic and, in a short time, you will notice great improvements in your business"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Marketing for Dental Clinics is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a dental clinic manager. 

With this program you will be able to acquire the necessary skills for your professional future in the Marketing sector"

Syllabus

The Postgraduate diploma in Marketing for Dental Clinics of TECH Global University has been designed to promote the knowledge of professionals in the sector, so that they are able to apply the main marketing strategies and techniques to achieve the momentum that their companies need, differentiate themselves from their competitors and achieve an increase in the number number of clients.

Throughout 450 hours of study, the students will analyze a multitude of practical cases through individual work, achieving a global and deep learning that they will be able to transfer, later, to their daily practice.

In this way, they will be introduced to real work situations through the contribution of simulated exercises.

This Postgraduate diploma deals in depth with different areas of dental clinics, and is designed for managers to understand Marketing from a strategic, international and innovative perspective.

A syllabus that aims to offer effective learning, thanks to its innovative teaching methodology, and that will guide students towards a high quality academic path, thanks to which they will be able to learn the main techniques of Marketing, both traditional and digital. The ultimate goal of this program is to promote their personal and professional growth, providing them with the keys to achieve a boost in their careers.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Designing Your Dental Clinic
Module 2. Introduction to Marketing
Module 3. Marketing 2.0

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Designing Your Dental Clinic

1.1. Introduction and Objectives
1.2. Current Situation of the Clinical-Dental Sector

1.2.1. National Scope
1.2.2. International Scope

1.3. Evolution of the Clinical-Dental Sector and its Trends

1.3.1. National Scope
1.3.2. International Scope

1.4. Competitive Analysis

1.4.1. Price Analysis
1.4.2. Differentiation Analysis 

1.5. SWOT Analysis
1.6. How Design the Canvas Model of Your Dental Clinic

1.6.1. Customer Segments
1.6.2. Requirements
1.6.3. Solutions
1.6.4. Channels
1.6.5. Value proposition
1.6.6. Income Structure
1.6.7. Cost Structure
1.6.8. Competitive Advantages
1.6.9. Key Metrics

1.7. Method to Validate Your Business Model: Lean Start-up Cycle

1.7.1. Case 1: Validation of Your Model at the Creation Stage
1.7.2. Case 2: Application of the Method to Innovate With Your Current Model

1.8. The Importance of Validating and Improving the Business Model of Your Dental Practice
1.9. How to Define the Value Proposition of Our Dental Clinic
1.10. Mission, Vision, and Values

1.10.1. Mission
1.10.2. Vision
1.10.3. Values

1.11. Defining the Target Patient
1.12. Optimal Location of My Clinic

1.12.1. Plant Layout

1.13. Optimal Staff Sizing
1.14. Importance of a Recruitment Model in Line With the Defined Strategy
1.15. Keys for Defining the Price Policy
1.16. External financing vs. Internal Financing
1.17. Strategy Analysis of a Dental Practice Success Story

Module 2. Introduction to Marketing

2.1. Main Principles of Marketing

2.1.1. Basic Marketing Variables 
2.1.2. The Evolution of the Concept of Marketing 
2.1.3. Marketing as an Exchange System 

2.2. New Trends in Marketing

2.2.1. Evolution and Future of Marketing

2.3. Emotional Intelligence Applied to Marketing

2.3.1. What is Emotional Intelligence? 
2.3.2. How to Apply Emotional Intelligence in Your Marketing Strategy

2.4. Social Marketing and Corporate Social Liability
2.5. Internal Marketing

2.5.1. Traditional Marketing (Marketing Mix)
2.5.2. Referral Marketing
2.5.3. Content Marketing

2.6. External Marketing

2.6.1. Operational Marketing
2.6.2. Strategic Marketing
2.6.3. Inbound Marketing
2.6.4. E-mail Marketing
2.6.5. Influencer Marketing

2.7. Internal Marketing vs. External Marketing
2.8. Patient Loyalty Techniques

2.8.1. The Importance of Patient Loyalty
2.8.2. Digital Tools Applied to Patient Loyalty

Module 3. Marketing 2.0

3.1. The Importance of Branding for Differentiation

3.1.1. Visual Identity
3.1.2. The Stages of Branding
3.1.3. Branding as a Differentiation Strategy 
3.1.4. Jung Archetypes to Give Your Brand Personality

3.2. The Dental Clinics Website and Corporate Blog

3.2.1. Keys for an Effective and Functional Website 
3.2.2. Choice of the Tone of Voice for the Communication Channels
3.2.3. Advantages of Having a Corporate Blog

3.3. Effective Use of Social Networks

3.3.1. The Importance of Strategy in Social Networks
3.3.2. Automation Tools for Social Networks

3.4. Use of Instant Messaging

3.4.1. The Importance of Direct Communication With Your Patients
3.4.2. Channel for Personalized Promotions or Mass Messages

3.5. The Importance of Transmedia Storytelling in Communication 2.0 
3.6. How to Create Databases Through Communication
3.7. Google Analytics to Measure the Impact of Your Communication 2.0 
3.8. Analysis of the Situation

3.8.1. Analysis of the External Situation
3.8.2. Analysis of the Internal Situation

3.9. Establishing Goals 

3.9.1. Key Points for Establishing Goals

3.10. Strategy Selection

3.10.1. Types of Strategies

3.11. Action Plan
3.12. Budgets

3.12.1. Budget Allocation
3.12.2. Forecast of Results

3.13. Control and Monitoring Methods 

3.12.1. Budget Allocation
3.12.2. Forecast of Results