This Postgraduate diploma will give you the confidence you need to take on a large-scale financial and commercial management project in a video game company” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The specific information that currently exists related to the commercial and financial management of a video game company is practically nonexistent. That is why TECH has designed a unique program in which the key aspects to develop a real strategy, quality and, above all, effective in increasing profitability and the chances of success with the implementation of new strategies based specifically on the gaming industry.  

With this Postgraduate diploma, you will be able to develop your own commercial strategies based on those of the big successful companies such as Sony or Nintendo" 

Syllabus

The content of this Postgraduate diploma has been created following the strictest educational quality guidelines. The teaching team has designed a structure divided into modules that allow the development of each topic in a broad and deep way. This is why students will find in this program an intensive, high-quality, complete program with the most current information. 

A 450-hour program distributed over 6 months, in which, in addition to theoretical material, graduates will find detailed videos prepared by the teaching team, interactive summaries, real case studies and studies with which to continue expanding their knowledge in business management.

In addition, the possibilities offered by an online program like this one will allow students to combine their working life with their educational life. That is why this program is the best opportunity to improve their career and implement the most innovative skills and concepts in commercial and financial management of gaming companies in their strategy.

This Postgraduate diploma in Commercial and Financial Management of Video Game Companies is developed over 6 months and is divided into 3 modules: 

Module 1. Video Games Business Management
Module 2. Financial Management
Module 3. Commercial Management

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Commercial and Financial Management of Video Game Companies completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Video Games Business Management 

1.1. Industry and Value Chain 

1.1.1. Value in the Training Sector 
1.1.2. Elements of the Value Chain 
1.1.3. Relationship between Each of the Elements in the Value Chain 

1.2. Video Game Developers 

1.2.1. Conceptual Proposals 
1.2.2. Creative Design and Video Game Storylines 
1.2.3. Technology Applied to Video Game Development 

1.3. Console Manufacturing 

1.3.1. Components 
1.3.2. Types and Manufacturers 
1.3.3. Console Generation

1.4. Publishers 

1.4.1. Selection 
1.4.2. Development Management 
1.4.3. Product and Service Creation

1.5. Distributors 

1.5.1. Agreements With Distributors 
1.5.2. Distribution Models 
1.5.3. Distribution Logistics 

1.6. Retailers 

1.6.1. Retailers 
1.6.2. Orientation and Link With the Consumer 
1.6.3. Assessment Services 

1.7. Accessory Manufacturers 

1.7.1. Accessories for Gaming 
1.7.2. Market 
1.7.3. Trends 

1.8. Developers of Middleware 

1.8.1. Middleware in the Video Game Industry 
1.8.2. Middleware Development 
1.8.3. Middleware: Typology 

1.9. Professional Profiles of the Video Game Industry 

1.9.1. Game Designers and Programmers 
1.9.2. Modelers and Texturizers 
1.9.3. Animators and Illustrators 

1.10. Professional e-Sports Clubs 

1.10.1. Administrative Department 
1.10.2. Sports Department 
1.10.3. Communication Department 

Module 2. Financial Management

2.1. Accounting 

2.1.1. Accounting 
2.1.2. Annual Accounts and Other Reports 
2.1.3. Tangible Fixed Assets, Real Estate Investments and Intangible Assets 

2.2. Financial Management 

2.2.1. Financial Instruments 
2.2.2. Corporate Finance and Financial Management 
2.2.3. Finance for Entrepreneurs 

2.3. Financial Statement Analysis 

2.3.1. Analysis of Financial Statements 
2.3.2. Liquidity and Solvency Analysis 
2.3.3. Treasury Management 

2.4. Financial Transactions 

2.4.1. Financial Transactions 
2.4.2. Investment Management 
2.4.3. Investment Selection Criteria

2.5. Financial System 

2.5.1. Financial System 
2.5.2. Structure and Functioning of the Financial System 
2.5.3. Value Market 

2.6. Management Control 

2.6.1. Management Control 
2.6.2. Responsibility Centers 
2.6.3. Cost Systems 

2.7. Budget Control 

2.7.1. Budget Process 
2.7.2. Budget Management and Organization 
2.7.3. Budget Control 

2.8. Treasury Management 

2.8.1. Cash Management and Treasury Budget 
2.8.2. Collecting Trade Receivables 
2.8.3. Commercial Transaction Payments 

2.9. Business Financing 

2.9.1. Advantages, Disadvantages and Implications of Debt 
2.9.2. Choosing a Company Capital Structure 
2.9.3. Changes to Capital Structure 

2.10. Valuation of Companies 

2.10.1. Accounting Methods and Business Value 
2.10.2. Assets and Debt 
2.10.3. Business Valuation Diagnosis and Investor Presentation

Module 3. Commercial Management

3.1. Commercial Organization Models 

3.1.1. Commercial Departments 
3.1.2. Commercial Department Tools 
3.1.3. Sales Force 

3.2. Commercial Objectives 

3.2.1. Commercial planning 
3.2.2. Forecasts and Budgets 
3.2.3. Commercial Budgets 

3.3. Commercial Forecast 

3.3.1. Commercial Department Cost Effectiveness 
3.3.2. Sales Projections 
3.3.3. Controlling Commercial Activity 

3.4. New Relationship Models 

3.4.1. Commercialization in New Business Models 
3.4.2. Personalization as the Main Driver of Customer Relations 
3.4.3. Developing Customer Experiences 

3.5. Consultative Selling 

3.5.1. Sales Psychology 
3.5.2. Persuasive Communication 
3.5.3. Sales Methods Introduction and Evolution 

3.6. Sales Methods 

3.6.1. Retail or B2C Sales 
3.6.2. B2B External Sales 
3.6.3. Online Sales

3.7. Digital Social Selling 

3.7.1. Social selling 
3.7.2. Social Attitude: Create a Network of Contacts 
3.7.3. Process of Attracting a New Customers Using Social Media 

3.8. Digital Sales Methodologies 

3.8.1. Main Agile Methodologies in Digital Sales
3.8.2. Scrum Sales, Neat Selling, Snap Selling, Spin Selling, etc. 
3.8.3. Inbound Sales B2B and Account Based Marketing 

3.9. Marketing Support in the Commercial Department 

3.9.1. Marketing Management 
3.9.2. The Value of Digital Marketing (B2C/B2B) 
3.9.3. Marketing Mix Management in Commercial Departments 

3.10. Organization and Planning of the Salesperson's Work 

3.10.1. Sales Zones and Routes 
3.10.2. Time Management and Management Meetings 
3.10.3. Analysis and Decision Making 

Learn about sales psychology and persuasive communication, two aspects that will help you achieve better results in your company’s advertising campaigns”