Marketing 2.0 for Dental Clinics

Today's managers must stand out for their technological knowledge, practice active listening with their workers and be self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Marketing 2.0 for Dental Clinics is a program tailored to the professional, which is taught in 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundations for your professional success in the application of Marketing techniques for dental clinics. 

We offer you a unique opportunity to develop successfully in the application of Marketing in dental clinics"

Syllabus

The Postgraduate certificate in Marketing 2.0 for Dental Clinics from TECH is an intensive program that prepares the students to face the challenges and managerial decisions at a national and international level. Its content is designed to promote the development of managerial skills that enable decision-making with greater rigor in uncertain environments.

Throughout 175 hours of study, the students will analyze a multitude of practical cases through individual work, achieving a better understanding of the theory presented and, therefore, a deep learning that can be applied, later, to their daily practice. It is, therefore, an authentic immersion in real business situations.

This Postgraduate certificate deals in depth with different areas of dental centers and is designed for managers to understand marketing techniques from a strategic, international and innovative perspective.

A plan designed for the student, focused on their professional improvement and that prepares them to achieve excellence in the field of management and healthcare management. A program that understands your needs and those of your business through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, that will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Marketing 2.0

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing 2.0 for Dental Clinics completely online. During the 6 weeks of the specialization, the students will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Marketing 2.0

1.1. The Importance of Branding for Differentiation

1.1.1. Visual Identity
1.1.2. The Stages of Branding
1.1.3. Branding as a Differentiation Strategy
1.1.4. Jung Archetypes to Give Your Brand Personality

1.2. The Dental Clinics Website and Corporate Blog

1.2.1. Keys for an Effective and Functional Website
1.2.2. Choice of the Tone of Voice for the Communication Channels
1.2.3. Advantages of Having a Corporate Blog

1.3. Effective Use of Social Networks

1.3.1. The Importance of Strategy in Social Networks
1.3.2. Automation Tools for Social Networks

1.4. Use of Instant Messaging

1.4.1. The Importance of Direct Communication With Your Patients
1.4.2. Channel for Personalized Promotions or Mass Messages

1.5. The Importance of Transmedia Storytelling in Communication 2.0
1.6. How to Create Databases Through Communication
1.7. Google Analytics to Measure the Impact of Your Communication 2.0
1.8. Analysis of the Situation

1.8.1. Analysis of the External Situation
1.8.2. Analysis of the Internal Situation

1.9. Establishing Goals

1.9.1. Key Points for Establishing Goals

1.10. Key Performance Indicators (KPIS) in the Digital Era

1.10.1. Types of Strategies

1.11. Action Plan
1.12. Budgets

1.12.1. Budget Allocation
1.12.2. Forecast of Results

1.13.  Control and Monitoring Methods