AI-backed Digital Marketing Strategies will provide you with improved operational efficiency, advanced personalization  and more informed decision making"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Digital Marketing Strategies using Artificial Intelligence is a tailor-made program that is taught in a 100% online format, so you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundation for your professional success.

TECH offers you a complete and advanced approach, preparing you to lead in an ever-evolving digital environment"

Syllabus

The Postgraduate certificate in Digital Marketing Strategies using Artificial Intelligence will offer a complete immersion in the revolutionary convergence between Artificial Intelligence and Digital Marketing. In doing so, the syllabus will cover a broad spectrum of topics, providing entrepreneurs with an in-depth understanding of how AI redefines every facet of the digital field.

From unraveling the secrets of search engine optimization, and mastering social media strategies, to exploring content generation and programmatic advertising, professionals will acquire the essential tools to boost the online presence of any brand they work with. 

Graduates will also immerse themselves in advanced strategies to personalize the user experience, understanding how AI can adapt and improve the interaction between brands and their audience. In this sense, the syllabus will not only provide in-depth theoretical knowledge, but will also qualify students to apply these strategies effectively, preparing them to lead in a constantly evolving digital environment.

Therefore, with the aim of improving the understanding and retention of concepts, TECH has structured all its programs around the pioneering methodology of Relearning. This educational strategy will allow students to consolidate their understanding by reviewing the fundamental concepts, which will be presented in different multimedia formats, at the forefront of technology. In this way, an organic and progressive development of skills will be achieved.

This Postgraduate certificate in Digital Marketing Strategies using Artificial Intelligence is developed over 6 weeks and consists of 1 single module:

Module 1. Artificial Intelligence in Digital Marketing Strategies 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Digital Marketing Strategies using Artificial Intelligence completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Artificial Intelligence in Digital Marketing Strategies 

1.1. Digital Marketing Transformation with AI
1.2. AI Tools for SEO and SEM
1.3. IA Application in Social Media
1.4. AI tools for Customer Communication
1.5. Personalization of the User Experience of AI-enabled Tools and Websites
1.6. Chatbots and Virtual Assistants in Marketing Digital
1.7. Programmatic Advertising with AI
1.8. Predictive Analytics and Big Data in Digital Marketing
1.9. AI and Email Marketing for Campaign Customization and Automation
1.10. Future Trends in AI for Digital Marketing

This Postgraduate certificate is not only presented as an investment in knowledge, but also as the path to become the pioneer who will shape the digital marketing field of the future"