Postgraduate certificate Event Design

The design of the event is the initial part of the project. When it comes to communicating through this type of strategies, it is important to deal with the how, where and when in a special way. The event management has evolved along with the demands of today's world and improving the event experience is a challenge that goes hand in hand with the use of new marketing and technological tools that, in addition to providing entertainment, allow the brand to be involved and relate to it. In this program the professional will acquire the necessary skills to design an event with all the necessary elements to achieve success; a qualification achievable in 6 weeks of exclusive content 100% online and led by experts in the field.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Mastering the how, when and where of events is fundamental to the success of the project. Learn how to choose the perfect scenario with this Postgraduate certificate"

When organizing an event, the first thing to think about is the design, how the ideas, the concept, the visual and emotional image of the event will be transmitted. Undoubtedly, taking advantage of the tools provided by the technological evolution is essential, this has a strong influence on the how, on the planning and development of the event. The design establishes the guidelines that must be carried out in each of the aspects of an event, marks the vision of the attendee and what is going to be communicated in general.

Planning is one of the keys to an event, but design is the main aspect and must be taken special care of. The design must achieve the coherence of the whole, and that is why companies must have outstanding professionals in the field who understand the concept and current trends, as it will reflect their identity and convey the value of the brand to all attendees.

One of the current trends is the generation of greater emotional connection with the customer, which provides more notoriety to the brand, brings value to both the brand and the customer, improves the understanding of the potential customer, among other benefits that are achieved with specific techniques in an appropriate Event Design. Master Event Design in the context of the experience economy, co-creation, Design Thinking and Marketing is what is proposed in this Postgraduate certificate.

A 6-week intensive 100% online program that prepares professionals to face challenges and business decisions in the field of Event Design, giving them the required tools and the most important and useful knowledge to develop professionally and learn the importance of events as an experiential marketing tool.

Thanks to the most innovative methodology in the university environment: Relearning, the learning process is dynamic and effective. With the content chosen exclusively by professional experts in the field of communication, marketing and with more than two decades of experience in the event management, a seal of quality is stamped on this qualification.

The generation of immersive experiences in events, achieve greater impact on people. Learn how to do it with this Postgraduate certificate"

This Postgraduate certificate in Event Design contains the most complete and up-to-date educational program on the market. The most important features include:

The development of practical cases presented by experts in Communication, Marketing and Event Management
The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Thanks to this program you will learn how to organize experiential marketing events. You will present the brand in a much more attractive and interesting way"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

TECH promotes the Relearning methodology, which will help you to quickly memorize and understand all the content"

Improve your communication and leadership skills and enhance your career"

Syllabus

This Postgraduate certificate in Event Design proposes an exclusive content based on experiential marketing tools, project management, research techniques, personalization and space design, among other fundamental aspects developed, with an expanded and up-to-date vision of the sector, which provide the student with an enriching experience, thanks to the methodology applied and the intervention of expert teachers.

TECH brings you this Postgraduate certificate with exclusive content, online modality and Relearning methodology that facilitates the learning process"

Module 1. Event Design

1.1. Project Management

1.1.1. Gathering Information, Project Start-Up: What Do We Need to Know?
1.1.2. Study of Possible Locations
1.1.3. Pros and Cons of the Chosen Options

1.2. Research Techniques. Design Thinking

1.2.1. Stakeholder Maps
1.2.2. Focus Group
1.2.3. Benchmarking

1.3. Experiential Design Thinking

1.3.1. Cognitive Immersion
1.3.2. Covert Observation
1.3.3. World Coffee

1.4. Defining Target Audience

1.4.1. Who Is the Event Aimed at?
1.4.2. Why Are We Doing the Event?
1.4.3. What Is the Purpose of the Event?

1.5. Trends

1.5.1. New Trends in Staging
1.5.2. Digital Contributions
1.5.3. Immersive and Experiential Events

1.6. Personalization and Design Space

1.6.1. Adequacy of the Space to the Brand
1.6.2. Branding
1.6.3. Brand Manual

1.7. Experience Marketing

1.7.1. Living the Experience
1.7.2. Immersive Event
1.7.3. Fostering Memory

1.8. Signage

1.8.1. Signage Techniques
1.8.2. The Attendant's Vision
1.8.3. Coherence of the Story. Event with Signage

1.9. The Event Venues

1.9.1. Studying Possible Venues. The 5 Whys
1.9.2. Choice of the Venue According to the Event
1.9.3. Selection Criteria

1.10. Proposed Staging. Types of Scenarios

1.10.1. New Proposal in Staging
1.10.2. Prioritization of Proximity to the Speaker
1.10.3. Scenarios Related to Interaction

Enroll now and study from anywhere by connecting from your favorite device"

Postgraduate Certificate in Event Design

When organizing an event, the most important thing is to think about the design: how the ideas, the concept and the visual and emotional image of the event will be transmitted. Therefore, taking advantage of the tools offered by the technological evolution is essential for the planning and development of the event. In this sense, the design establishes the guidelines to be followed in all aspects of the event, reflecting the brand identity and transmitting its value to the attendees. For this reason, the Postgraduate Certificate in Event Design focuses on the design of events as the key to coherence and the transmission of the vision and values of the brand to the attendees. Thus, professionals in this area must handle current trends and specific techniques, such as the generation of greater emotional connection with the customer, to provide more notoriety to the brand and improve its understanding.

Design your events attending to an increase in ROI

The Postgraduate Certificate in Event Design is an intensive 6-week course. It is taught 100% online, preparing communication professionals to face challenges and business decisions in the field of event design and giving them the most important and useful tools and knowledge to develop professionally in experiential marketing. Thanks to the innovative methodology of Relearning and the exclusive content of reputed experts with more than two decades of experience in event organization, the quality of this program is guaranteed.