Postgraduate certificate Industrial Marketing

Acquiring specialized knowledge about Industrial Marketing is a powerful asset for engineers, considering the global market in which industrial companies are operating. This TECH program gives students the opportunity to become true experts in Marketing and be able to create segmentation and positioning strategies to build customer loyalty. A world-class program that will be fundamental in the CV of engineers.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of engineering”

Introduction to the Program

This Postgraduate certificate will teach you how to create a competitive brand, capable of achieving success in a globalized market such as the industrial one”

In order to be able to compete successfully in the industrial environment and to develop those commercial relationships that favor the growth of the company, it is necessary to carry out marketing actions with which to make the products known, but to do it in an effective way. In this way, the different marketing strategies available will allow companies to target their advertising campaigns to audiences that have an interest in the product or brand, achieving more satisfactory final results.

Taking into account the time and process of purchase, the parties interested in the acquisition, the complexity of the offers, the smaller number of purchase and sale operations but of greater volume, etc., are fundamental issues that must be considered when carrying out industrial or business-to-business marketing actions. For this reason, advanced knowledge in this field is very valuable in the training of engineers.

This program offers a detailed vision of the different areas involved in this process: planning, positioning, brand power, sales force, customer relations and the distribution network in the industrial sector, in order to improve and complete the development and training of the students.

In addition, this Postgraduate certificate has the advantage of being 100% online, which will allow students to distribute their study time, not being conditioned by fixed schedules or having the need to move to another physical location, being able to access all the contents at any time of the day, balancing their work and personal life with their academic life.

Marketing has acquired a great value in today's companies, so higher education in this field will open the doors to a booming world of work”

This ##ESTUDIO## in Industrial Marketing contains the most complete and up-to-date program on the market. The most important features include:

Case studies presented by engineering experts
The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Special emphasis on innovative methodologies in Industrial Marketing
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

In this Postgraduate certificate, you will find a wide range of practical resources and self-assessment exercises to help you improve your learning process”

Its teaching staff includes professionals from the field of engineering, who contribute their work experience to this program, as well as renowned specialists from leading companies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow professionals to learn in a contextual and situated learning environment, i.e., a simulated environment that will provide immersive specialization for real situations.

The design of this program is focused on Problem-Based Learning, by means of which the students will have to try to solve the different professional practice situations that will be presented to them throughout the academic program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

TECH is a 21st century university that is committed to the most innovative didactic methodology in the market"

A 100% online program that will be essential to continue studying while you work"

Syllabus

The TECH Postgraduate certificate in Industrial Marketing includes the most complete and relevant information on this subject. In this way, engineers will have the opportunity to enter a sector that, although it may seem far from their competences, will be key to position their company and find a niche in the market. A program that covers from the analysis of the industrial market to marketing strategies or pricing policies, which will enable students to acquire a deep knowledge in this field.

Marketing knowledge will allow you to improve your company's position in the market. In order to improve them, TECH offers you the most complete program on the current academic scenario”

Module 1. Industrial Marketing

1.1. Marketing and Analysis of the Industrial Market

1.1.1. Marketing
1.1.2. Understanding the Market and Customer Guidance
1.1.3. Differences Between Industrial Marketing and Consumer Marketing
1.1.4. Industrial Market

1.2. Marketing Planning

1.2.1. Strategic Planning
1.2.2. Analysis of the environment
1.2.3. Business Mission and Objectives
1.2.4. The Marketing Plan in Industrial Companies

1.3. Managing the Marketing Information

1.3.1. Knowledge of the Client in the Industrial sector
1.3.2. Learning from the Market
1.3.3. MIS (Marketing Information System)
1.3.4. Commercial Research

1.4. Marketing Strategies

1.4.1. Segmentation
1.4.2. Evaluation and Choice of Target Market
1.4.3. Differentiation and Positioning

1.5. Marketing Relations in the Industrial Sector

1.5.1. Creating Relationships
1.5.2. From Transactional Marketing to Relationship Marketing
1.5.3. Design and Implementation of an Industrial Relational Marketing Strategy

1.6. Value Creation in the Industrial Market

1.6.1. Marketing Mix and Offering
1.6.2. Advantages of Inbound Marketing in the Industrial Sector
1.6.3. Value Proposal in the Industrial Market
1.6.4. Industrial Purchasing Process

1.7. Pricing policies

1.7.1. Pricing Policies
1.7.2. Objectives of Pricing Policies
1.7.3. Pricing strategies

1.8. Communication and Branding in the Industrial Sector

1.8.1. Branding
1.8.2. Building a Brand in the Industrial Market
1.8.3. Stages in Communication Development

1.9. Commercial Function and Sales in Industrial Markets

1.9.1. Importance of Commercial Management in the Industrial Company
1.9.2. Sales Force Strategy
1.9.3. Commercial Figure in the Industrial Market
1.9.4. Commercial Negotiation

1.10. Distribution in Industrial Environments

1.10.1. Nature of Distribution Channels
1.10.2. Distribution in the Industrial Sector: Competitive Factor
1.10.3. Types of Distribution Channels

If you are looking for a high-level program to become a specialist in Industrial Marketing, this is the place for you”

Postgraduate Certificate in Industrial Marketing

Name: Industrial Marketing
Availability: InStock

Nowadays, industrial marketing is a constantly evolving field that has become a vital element for the growth of companies. The need to understand the needs and demands of the market, competition and current trends, have led companies to seek professionals trained in this area. For this reason, at TECH Global University we have designed our Postgraduate Certificate in Industrial Marketing, with the objective of providing professionals with a complete education in the management of marketing strategies applied to the industry. In this program, taught in 100% online modality, participants will learn to develop effective marketing plans and apply innovative techniques for market analysis and research, in order to design strategies that generate competitive advantages in the industrial sector.

Boost your career in industrial marketing

Using an internationally successful educational paradigm where advanced teaching methodologies, cutting-edge multimedia and the experience of qualified teachers converge, we offer you a degree of excellence in which you can choose the time and place of study that best suits you. In this complete course, you will delve into the knowledge of the different aspects of industrial marketing, from the identification of customer needs to the planning and execution of marketing actions. Also, relevant topics such as brand management, competitor analysis, market segmentation and implementation of digital strategies will be addressed. All this in order for participants to acquire a complete vision of the best practices in industrial marketing. With TECH our students are guaranteed a great professional future.