Postgraduate certificate Creative Business Management

The management of a creative company in the field of video games is not easy. In general, creativity is not easy to manage, but when it comes to products as complex as digital entertainment titles, the difficulty is added due to their high technological depth. It is necessary to know how to coordinate programmers, designers, graphic artists and all kinds of professional profiles from multidisciplinary fields, which requires the leader of this company to have highly capable leadership skills. TECH has prepared this degree to instruct every video game professional in the arduous task of managing a digital creative company.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of video games”

Introduction to the Program

Leading video game teams is not easy, but you have the attitude it takes. Add the necessary skills with this TECH Postgraduate certificate in Creative Business Management”

Figures such as Shigeru Miyamoto, Phil Spencer or Hideo Kojima are big names in the video game industry thanks to their great leadership skills at the head of highly complex development teams. Learning how to manage a video game is not only knowing how to do it, but also taking into account the users who are going to play it, facilitating creativity within the work environment or putting the buyer at the center of every strategy and decision to be made.

To forge this kind of leadership figures, in addition to a good amount of experience, specific knowledge and precise methodology are needed for the leader to be able to efficiently guide his/her workers. This will ensure that production is free of problems and complications that could hinder it.

For all professionals in the world of video games who want to get a good instruction in leadership and business management,

TECH has developed the following program, with a high practical content of innovative methodologies and useful knowledge when it comes to managing, coordinating and successfully leading large groups of video game development.

This program, in addition, has the facility of being taught entirely in an online format, which allows students to have access to the complete didactic material and to adapt their studies to their personal or professional interests and obligations.

You will be a great leader for all your work teams thanks to the knowledge you will gain in this TECH Postgraduate certificate"

This Postgraduate certificate in Creative Business Management contains the most complete and up to date program on the market. Its most notable features are:

Total consumer analysis and breakdown: understanding the consumer, knowing what they want and offering them solutions
Different methodologies with which to perform a powerful analysis of the market, paying special attention to the figure of the buyer
Resources and research techniques that help students acquire greater autonomy at the end of the Postgraduate certificate
An effective program that ensures that students acquire the fundamental skills and abilities for the business management of creativity
Specialized support from a team of subject matter experts
Absolute flexibility to access content from any fixed or portable device with an Internet connection

Enroll now in this Postgraduate certificate in Creative Business Management and do not miss the opportunity to become a leading figure in the industry"

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

If you think you can be the next CEO of Nintendo, Sony or Xbox, you're in the right place to start your path to success”

You will see your job prospects increase as you gain specialized instruction in Creative Business Management”

Syllabus

The teaching module that makes up this program is divided into 10 topics. These include all the didactic material in a direct and clear way, supported by a multitude of practical examples, real cases and audiovisual resources so that the study work is light but efficient for the student. The student will learn issues such as the current context of users, human centric, design thinking, user insights or the different archetypes of buyers, among others.

With all this high quality didactic material, there will be no aspect that will escape your leadership and management of video game companies”

Module 1. Creative Business Management

1.1. The User in the Current Context

1.1.1. Consumer Change in Recent Times
1.1.2. The Importance of Research
1.1.3. Trend Analysis

1.2. Strategy with the Focus on the Individual

1.2.1. Human Centric Strategy
1.2.2. Keys and Benefits of Being Human Centric
1.2.3. Success Stories

1.3. Data on the Human Centric Strategy

1.3.1. Data on the Human Centric Strategy
1.3.2. The Value of the Data
1.3.3. 360º View of the Customer

1.4. Implementation of the Human Centric Strategy in the Creative Industry

1.4.1. Transformation of Dispersed Information into Customer Knowledge
1.4.2. Opportunity Analysis
1.4.3. Maximization Strategies and Initiatives

1.5. Human Centric Methodology

1.5.1. From Research to Prototyping
1.5.2. Double Diamond Model: Process and Phases
1.5.3. Tools

1.6. Design Thinking

1.6.1. Design Thinking
1.6.2. Methodology
1.6.3. The Techniques and Tools of Design Thinking

1.7. Brand Positioning in the User's Mind

1.7.1. Positioning Analysis
1.7.2. Typology
1.7.3. Methodology and Tools

1.8. User Insights in Creative Businesses

1.8.1. Insights and their Importance
1.8.2. Customer Journey and the Relevance of the Journey Map
1.8.3. Research Techniques

1.9. User Profiling (Archetypes and Buyer Persona)

1.9.1. Archetypes
1.9.2. Buyer persona
1.9.3. Methodology of Analysis

1.10. Research Resources and Techniques

1.10.1. Techniques in Context
1.10.2. Visualization and Creation Techniques
1.10.3. Voice Contrast Techniques

You deserve to have a much better position in your field of work. This TECH degree brings you closer to that desired dream”

Postgraduate Certificate in Creative Business Management

Would you like to work in the cultural and creative industries sector? Do you want to learn how to manage innovative and sustainable projects that add value to society? Are you looking for a quality, flexible preparation adapted to your needs? If the answer is yes, then the Postgraduate Certificate in Creative Business Management from TECH Global University is for you. The cultural and creative industries are those based on the production, distribution and marketing of goods and services that have a cultural or creative content, such as film, music, art, design, fashion, video games, advertising or tourism. These industries generate a great economic and social impact, as they contribute to cultural development, diversity, innovation, employment and social cohesion. However, they also face major challenges and opportunities arising from globalization, digitization, competition or sustainability.

Become part of the best university in the world

In this program you will learn the fundamental concepts and tools to successfully manage a creative company. You will learn about the functioning and characteristics of the different cultural and creative industries, as well as the policies and regulations that govern them. You will learn to design, plan, execute and evaluate creative projects that respond to the needs of the market and society. By taking this program in online mode, you will enjoy the benefits of this modality, such as time flexibility, learning autonomy, access to multimedia resources and interaction with professors and classmates through virtual platforms. You will also have the support and guidance of a highly qualified teaching team with extensive experience in the field of creative business management. Do not hesitate and enroll in our Postgraduate Certificate in Creative Business Management. We guarantee a quality education, innovative and adapted to the needs of the labor market. Become a professional capable of managing creative companies that generate economic and social value.