Develop the management skills most in demand in the labor market under the didactic guidance of leading specialists in Corporate Communication"

In recent years, Corporate Communication has become a valuable tool for companies in different fields. This context has been fostered in the first place by the rise of new digital technologies that shorten borders and boost brand image at global levels. At the same time, this technological reality has greatly modified the audience's relationship with the companies around them. Therefore, on many occasions, those corporations that are impossible to access from social networks or do not seek a direct link with their customers through the current IT facilities are often discarded until they are practically forgotten. Aware of this fact, more and more businesses are looking for an expert capable of designing effective communication strategies to devise effective communication strategies with their potential customers. TECH wants its students to become these specialists immediately and, to this end, has devised a study method that is exclusively practical and pioneering in its type.

This is a unique opportunity to include in your curriculum 120 hours of self-employment in an entity specialized in corporate communication with a broad background in the management of political, sustainable, research projects, of change management and governance and related to many more areas. From day one, the graduate will join a team versed in the sector, with whom they will be able to work on their managerial skills while developing competencies in the management of ethics and corporate social responsibility, brand strategies, and guidelines for reaching a consensus on online and offline reputation.

In addition, you will be tutored by an expert in corporate communication, who will ensure that all the requirements for which this degree was designed are met. Therefore, the student will always have the confidence to work based on the best strategies and use the most sophisticated and innovative tools related to this field. Not to mention that this experience will serve as a distinctive asset to demonstrate that they mastered the necessary skills to manage corporate communication in any company with confidence and with ample guarantees of success.

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"

The curriculum of this Internship program in MBA in Corporate Communications Management (CCO, Chief Communications Officer) has been designed considering not only the students' needs but also the competency requirements demanded by companies in this sector in today's job market. For this reason, during the 3-week stay, the graduate will become part of a team specialized in this area, with which they will actively collaborate in the design and management of information products for different entities.

Esta experiencia, constituida por 120 horas, se llevará a cabo de lunes a viernes con jornadas de 8 horas consecutivas al lado de un experto adjunto, el cual, no solo velará porque se cumplan las condiciones del programa, sino que le trasmitirá al alumno sus conocimientos para que este pueda aprovecharlos en el desarrollo de su actividad práctica. De esta manera, contará con todo el apoyo necesario para obtener de manera garantizada un altísimo nivel en la planificación estratégica en comunicación corporativa.

This experience, consisting of 120 hours, will be carried out from Monday to Friday with 8 consecutive hours of work with an assistant expert, who will not only ensure that the conditions of the program are met but will also transmit his knowledge to the student so that he can take advantage of it in the development of his practical activity. In this way, you will have all the necessary support to obtain a guaranteed high level of strategic planning in corporate communication.

In this training proposal, of a completely practical nature, the activities are aimed at developing and perfecting the competencies necessary for the provision of a communicative management service that requires a high level of qualification and is oriented towards specific training for the exercise of the activity, in an environment that is highly beneficial for personal and professional development.

Therefore, it is a unique opportunity to work on your information skills in specialized sectors, as well as to get up to date with the branding and reputation strategies that are having the best results so far. In addition, you will be able to work with the most sophisticated and innovative tools, allowing you to add to your resume skills through demonstrable work experience and real projects.

The internship will be carried out with the active participation of the student performing the activities and procedures of each area of competence (learning to learn and learning to do), with the accompaniment and guidance of teachers and other training partners that facilitate teamwork and multidisciplinary integration as transversal competencies for Corporate Communication Management praxis (learning to be and learning to relate).

The procedures described below will be the basis of the practical part of the training , and their implementation will be subject to the center’s own availability and workload, the proposed activities being the following:

More innovative managerial skills for the 21st-century company

• Apply different tools and strategies for personal brand building
• Implement an adequate management of teams and human capital, with emphasis onCoworking
• Develop coaching strategiesto boost the work of the team

Others management aspects of Corporate Communication

• Develop a Corporate Communication Strategy in Line with brand Identity
• Apply corporate reputation auditing and sectoral reputation analysis
• Prepare spokespersons through procedures, crisis manuals, and contingency plans for emergency situations of the environmental or social image of the brand.

• Managing the company's accountability system 

Latest trends in strategic planning in Corporate Communication

• DetectingInsights Focus Group for strategic planning
• Planning strategic interviewing and psychometric techniques
• Develop Counterbriefing or Creative Briefing tactics, as well as 360º campaigns
• Implement metrics in the communication and effectiveness evaluation process.

Innovative marketing and communication strategies in Corporate Communication Management

• Planning digital media hiring
• Establish the Sales Force, Channel, Point of Sale and Special Promotions
• Execute and measure SEM campaigns
• Implementing Metrics for the particular analysis of results in digital advertising campaigns

New developments in business communication strategy for the digital environment

• Designing an online reputation plan with an emphasis on social networks
• Use the main online monitoring tools
• Apply general metrics, ROI,social CRM ,Online crisis and reputational SEO

Receive specialized education in an institution that can offer you all these possibilities, with an innovative academic program and a human team that will help you develop your full potential”