Enroll now in this 100% online program to boost your career and develop impactful advertising campaigns"

The advertising industry is in a constant state of evolution, marked by changing creative models, the emergence of new technologies and the growing demand for greater efficiency in campaign execution. This context requires advertising professionals to keep up with the latest trends, as well as to acquire skills that allow them to stand out. It is in this scenario that this TECH Global University program is presented as an essential resource, providing practical and strategic training to excel in this dynamic field.

Thus, the agenda of this Postgraduate diploma in Creative Development of Advertising Campaigns specifically addresses contemporary challenges, delving into constantly changing creative models and the efficient integration of new technologies in advertising campaigns. It also delves into the need to develop multiplatform, crossmedia and transmedia content to effectively connect with diverse audiences and in different channels. In addition, it will delve into the optimization of Storytelling in different media both online and offline. This approach not only adapts to current demands, but also anticipates and prepares graduates for future challenges.

In terms of methodology, it stands out for being 100% online, allowing professionals to access training without geographical restrictions. The Relearning methodology is presented as an effective approach, based on the repetition of key concepts to fix knowledge and facilitate continuous learning. This combination of flexibility and practical approach ensures that students not only acquire theoretical knowledge, but also develop skills that are immediately applicable in the workplace.

Take your professional career to another level with this Postgraduate diploma where you will address the relationship between the advertiser and other stakeholders"

This Postgraduate diploma in Creative Development of Advertising Campaigns contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Development Creative of political Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will deepen in the need to implement new technologies to achieve an innovative advertisement"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Upgrade your skills in effective content marketing strategies at the best digital university in the world according to Forbes"

Enroll and you will master advanced storytelling skills to captivate your audience and generate lasting impressions on users"

The Postgraduate diploma in Creative Development of Advertising Campaigns offers a comprehensive immersion in the challenges and strategies essential to excel in the industry. The curriculum delves into the challenges creatives face in developing innovative strategies, providing practical tools to overcome obstacles and foster originality. In addition, it delves into crucial concepts such as content marketing, revealing how to build persuasive narratives to captivate audiences. It also addresses, through 450 hours of multimedia content, realistic situations, training students on how to act when a brand loses credibility in the industry.

With TECH's syllabus you will stand out in a constantly evolving advertising industry"

Module 1. Creative Publicist

1.1. What is Creativity

1.1.1. Definitions
1.1.2. Constantly changing creative models. New technologies, need for greater efficiency
1.1.3. Challenges for creatives in the development of innovative strategies.The Benefits of Collaboration
1.1.4. Professions where creativity is in demand
1.1.5. People who stood out for their exceptional creativity

1.2. The best conditions to create. The generation of ideas

1.2.1. Phases of Creativity
1.2.2. Focus on the problem
1.2.3. Relax, enjoy
1.2.4. Make a mistake
1.2.5. Play and techniques to stimulate the game

1.3. The creative subject

1.3.1. Demands on the creative
1.3.2. Stability
1.3.3. The creative's kryptonite
1.3.4. Falling in love with the project
1.3.5. Good or bad creative?
1.3.6. The creative's memory

1.4. Challenges for creatives in the development of innovative strategies

1.4.1. Customer relations: companies, individuals, organizations, territories.
1.4.2. Relationships with other stakeholders: suppliers (photographers, planners, speakers, designers...), colleagues, agency managers, artificial intelligence... etc.
1.4.3. Relations with consumers
1.4.4. The importance of team building

1.5. The context of a creative project

1.5.1. Market introduction of an innovative product
1.5.2. Strategy for approaching creativity
1.5.3. Complex products or services
1.5.4. Personalized communication

1.6. Types of advertisements. Creative and non-creative Types of

1.6.1. Innovative, generic, imitations, etc
1.6.2. Differences between original
1.6.3. Ways to get customers with creativity

1.7. Artistic creativity in communication

1.7.1. 21 reasons to be creative
1.7.2. What we call art in communication
1.7.3. Artistic referents of advertising creativity

1.8. New creative challenges

1.8.1. New channels, technologies, trends, etc
1.8.2. The development of a new format
1.8.3. The need to implement new technologies in an innovative ad.
1.8.4. The entry of competitors
1.8.5. Life cycle of an idea
1.8.6. Sustainability, inclusive language

1.9. Trends in advertising creativity

1.9.1. Role of customers in decision making
1.9.2. New methods and media
1.9.3. New Technologies

1.10. Limits of advertising creativity

1.10.1. Access to the most innovative ideas
1.10.2. The cost of a good idea
1.10.3. The relevance of a message
1.10.4. The decision map
1.10.5. Finding the right balance

Module 2. Branded Content

2.1. What is branded content?

2.1.1. How is advertising similar to branded content?
2.1.2. What is needed to create it
2.1.3. Typology
2.1.4. What content will be successful
2.1.5. Characteristics of viral videos
2.1.6. Utilities

2.2. What is Content Marketing?

2.2.1. Relevant and useful content
2.2.2. Interactive content
2.2.3. Storytelling
2.2.4. Multiplatform, crossmedia and transmedia content.
2.2.5. Added value
2.2.6. Creativity in social networks
2.2.7. How to succeed in social networks
2.2.8. How to make our contents reach

2.3. Multimedia creativity

2.3.1. Podcast
2.3.2. Videocast
2.3.3. Photosaring
2.3.4. Presentation platform
2.3.5. Videos

2.4. What is an event?

2.4.1. What Is It?
2.4.2. Difference between the creativity of an advertisement and that of an event.
2.4.3. The interactivity of an advertisement and the interactivity of an event

2.5. Why an event is held

2.5.1. Celebration and entertainment
2.5.2. Marketing and promotion
2.5.3. Education and Training
2.5.4. Networking and connections
2.5.5. Social responsibility and fundraising

2.6. How the event idea is created

2.6.1. How to generate creative ideas
2.6.2. How to develop a detailed proposal
2.6.3. Conclusions

2.7. Where and how to organize an event

2.7.1. The right event in the right place
2.7.2. The right budget
2.7.3. No room for improvisation
2.7.4. The right food
2.7.5. What can go wrong at an event. Examples:
2.7.6. A plan B

2.8. How to excite in an event

2.8.1. Surprise in events
2.8.2. Empathy in events
2.8.3. Feelings

2.9. Creativity throughout the organization process

2.9.1. Creativity in the generation of the idea
2.9.2. Creativity in the design of the experience
2.9.3. Creativity in planning and logistics
2.9.4. Creativity in the design of materials and promotion
2.9.5. Creativity in the development of interactive and participatory experiences
2.9.6. Surprises and unexpected elements
2.9.7. Creativity in entertainment and content
2.9.8. Creativity in on-the-fly problem-solving
2.9.9. Creativity even at pick-up time
2.9.10. Pre-event and post-event creativity

2.10. Virtual events

2.10.1. What is a virtual event
2.10.2. Differences between a virtual event and a face-to-face
2.10.3. Creativity in virtual events

Module 3. Competencies of an advertising creative

3.1. Professions

3.1.1. Professions related to marketing
3.1.2. Professions related to advertising
3.1.3. Examples

3.2. How to spot talent

3.2.1. Skills related to advertising creativity
3.2.2. Activities related to advertising creativity
3.2.3. Examples

3.3. How to get a job in advertising creativity

3.3.1. How to apply for a job in a creative way
3.3.2. How to build a brand that will guarantee you job stability
3.3.3. How to face a period of unemployment
3.3.4. How to adapt to changes in the industry

3.4. How to act in the workplace

3.4.1. When you are successful
3.4.2. When you fail
3.4.3. How to integrate

3.5. How to act when your brand loses credibility in the industry

3.5.1. Repositioning the brand
3.5.2. Reactivate the brand
3.5.3. Examples

3.6. Trajectories of creative references

3.6.1. Marketing creatives
3.6.2. Advertising creatives
3.6.3. Examples

3.7. Reference companies' trajectories

3.7.1. Companies and marketing departments
3.7.2. Advertising companies
3.7.3. Examples

3.8. How to succeed

3.8.1. What is success
3.8.2. Think well and you will be right
3.8.3. Examples

3.9. How is the life of the creative

3.9.1. At Work
3.9.2. Outside of work
3.9.3. Conclusions

3.10. How to enjoy the creative profession

3.10.1. Passion for creativity
3.10.2. Managing stress and creative block
3.10.3. Cultivating personal creativity

With this program you will master creative briefs and persuasive proposals to clients. Don't hesitate any longer and join this Postgraduate diploma"