Get to know and learn how to use the specific forms of management and promotion of audiovisual products in a high-impact specialization"

The audiovisual market develops in the national and international spectrum through specific channels. The professional in this line of work may find it difficult to give their work a chance to gain a place in the market.

This comprehensive program is a complete compilation of the knowledge that, in all aspects, you need to have to work in this field. A theoretical and practical review that will turn everything you have learned into professional and personal competencies with the support of an innovative and impressive work system. 

It becomes a remarkably important skill for the professional of audiovisual promotion and management"

This Postgraduate certificate in Management and Promotion of Audiovisual Products contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
• Practical cases presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by tele-practice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

Theory alone is insufficient: We provide you with the most practical and competent expertise”

Our teaching staff is made up of working professionals. This way, we ensure that we provide you with up-to-date knowledge, which is what we are aiming for. A multidisciplinary team of qualified and experienced teachers in different environments, who will impart the theoretical knowledge in an efficient way, but, above all, will put at the service of the program the practical knowledge derived from their own experience: one of the differential qualities of this renovation.

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this course. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. This way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education.    

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice:  With the help of an innovative interactive video system, and learning from an expert, you will be able to acquire the knowledge as if you were actually dealing with the scenario you are learning about. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.   

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

A course of high interest for the professional in this area that will give your CV a competitive plus"

The syllabus of the Postgraduate certificate is structured as a comprehensive tour through each and every one of the concepts required to understand and work in this field. With an approach focused on practical application that will help you grow as a professional from the very first moment. 

A comprehensive syllabus focused on acquiring knowledge and converting it into real skills, created to propel you to excellence"

Module 1. Management and Promotion of Audiovisual Products 

1.1. Executive Production Management 

1.1.1. Financial Channels 
1.1.2. Legislation 
1.1.3. National and International Co-Productions 
1.1.4. Copyrights and Royalties 

1.2. Audiovisual Distribution 

1.2.1. The Distribution Strategy 
1.2.2. Introduction to the Distribution of Audiovisual Products in Spain 
1.2.3. Distribution Company 
1.2.4. Operational windows: Distribution in classic windows / Online distribution 
1.2.5. Contracts and Distribution Rights 
1.2.6. Advertising and Marketing 
1.2.7. Festivals 
1.2.8. Academies and Associations 
1.2.9. Promotional Pieces: Trailers 
1.2.10. The Low Cost Audiovisual Project: Creation and Promotion 

1.3. Audiovisual Exhibition 

1.3.1. Showrooms 
1.3.2. TV exhibition: Media/ Audiences 
1.3.3. Digital Media and Multimedia 

1.4. Film Festival Introduction I 

1.4.1. Origins, Objectives 

1.5. Film Festivals: Introduction II 

1.5.1. Types of Festivals 
1.5.2. Exhibition and Legitimization of Film Production in the Global Society 
1.5.3. The Festival as a Legitimizer of Discourses: The Case of Sundance and Indie 

1.6. The Film Festival as an Agora: Festival Structure 

1.6.1. Selection and Sections 
1.6.2. Galas, Awards and Juries 
1.6.3. Audiences and Public Opinion 

1.7. The Festival as a Mediator 

1.7.1. Production and Management of Festivals: Editorial Lines (Policies) 
1.7.2. The Programmer: Canons and Counter-Canons 
1.7.3. The Star: Promoting Cinema 

1.8.  Geopolitics of the Film Festival 

1.8.1. Festival Geographies 
1.8.2. City Branding 
1.8.3. Local Communities and Transnational Networks 
1.8.4. The Festival as a Market 
1.8.5. The Festival as a Producer 

1.9. Film Festivals in Spain 

1.9.1. Cartography and Typology 
1.9.2. Financing and Organizational Models 
1.9.3. Study Cases 

1.10. The Legitimization of Transnational Cinema on the International Festival Circuit 

1.10.1. The Case of Latin America  

Study at your own pace, with the flexibility of a program that combines learning with other occupations in a comfortable and real way"