Introduction to the Program

Un programa exhaustivo y 100% online, exclusivo de TECH y con una perspectiva internacional respaldada por nuestra afiliación con International Communication Association”

El llamado Branded Content se ha convertido sin duda en un medio muy efectivo para llegar a audiencias potenciales en un mercado sobresaturado por la publicidad. Así, y gracias a piezas comunicativas que definen los valores de la marca, generan conversación con el público y muestran el valor añadido del producto o servicio, así las empresas consiguen cambiar la percepción de la audiencia sobre ellas, dejando de ser vistas como un mero ente comercial y pasando a generar conexión con las personas.

Entendiendo la importancia del Branded Content, TECH ha diseñado este programa en el que, en tan solo 6 semanas, el estudiante podrá realizar una aproximación profunda a esta compleja disciplina. Durante el recorrido del Postgraduate certificate, se abordarán temas que van desde el análisis del método publicitario tradicional, hasta el branded content en la estrategia de marketing mix, pasando por los métodos más eficaces para reproducir contenido de marca. Además, podrá tener acceso al contenido exclusivo con la Masterclass impartida por un reputado Experto Internacional. 

Así, al finalizar el Postgraduate certificate, el estudiante habrá adquirido las competencias para trabajar como responsable de Branded Content en empresas de gran envergadura o en su propio proyecto profesional consiguiendo grandes resultados. Todo ello, sin salir de casa, de forma 100% online y con la comodidad que otorga poder estudiar dónde, cómo y cuándo quiera.

Asimismo, gracias a la membresía en la International Communication Association (ICA), el alumno podrá acceder a descuentos en congresos internacionales, revistas académicas especializadas y recursos profesionales. Además, podrá conectarse con expertos de más de 90 países a través de su plataforma de networking, participar en comités y grupos de interés, y acceder a apoyos específicos para estudiantes y académicos en las primeras etapas de su carrera.  

Aplicarás el Branded Content de mayor excelencia con el riguroso contenido aportado por un Director Invitado Internacional” 

Este Postgraduate certificate en Branded Content: Brands as Publishers contiene el programa más completo y actualizado del mercado. Sus características más destacadas son:

  • El desarrollo de casos prácticos presentados por expertos en Comunicación
  • Sus contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos, recogen una información teórica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Las novedades sobre el branded content
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras en comunicación transmedia
  • El sistema interactivo de aprendizaje basado en algoritmos para la toma de decisiones sobre las situaciones planteadas
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Estudia en TECH y haz crecer tu carrera profesional a partir de la metodología docente online más laureada del mercado”

Incluye en su cuadro docente a profesionales pertenecientes al ámbito de la Comunicación, que vierten en este programa la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un aprendizaje inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del programa. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Gracias a este Postgraduate certificate entenderás cómo se integra el Branded Content dentro de la estrategia de Marketing y comunicación de una marca”

Aprenderás a crear potentes mensajes y generaras la conexión que necesitas con tu audiencia”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Branded Content: Brands as Publishers

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If you are exploring new possibilities and strategies to bring your target audience closer to your brand, this Postgraduate Certificate is for you. In a society oversaturated by advertising, brands have to look for new methods to bring messages to their potential audience. In this sense, Branded Content is a great ally for companies, as it allows them to approach the public with different content that is not perceived as commercial. In this way, they can get closer to their audience and generate a better relationship with them. For this reason, this TECH program focuses on instructing communication professionals in the most effective strategies for creating branded content that allows the company to connect with its consumers. At the end of the degree, the student will have acquired the key competencies of this discipline and will be able to perform successfully in the profession. This academic program offers an integral perspective of branded content, from its definition to its execution and measurement. Students will learn how to design content strategies focused on their target audience, how to create creative and original content, and how to distribute it effectively on different platforms.

Students will learn to design content strategies focused on their target audience, how to create creative and original content, and how to distribute it effectively on different platforms.

Study 100% online

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TECH is at the forefront of the modern world, so we understand that you don't have a lot of time to travel to a physical location to continue learning. Our classes are 100% online so you can manage your time and do not stop training in what you like the most. The Postgraduate Certificate in Branded Content: Brands as Publishers is the best specialized training you were looking for, since 97% of students who take classes with us get a much better job, so make the decision to grow professionally and enroll now.