Postgraduate certificate Industrial Marketing

Marketing is a truly competitive area at the business level, regardless of the sector. In the industrial field, it is an indispensable way to achieve differentiation and attract customers who are committed to a specific brand. Undoubtedly, this field has a series of specific features that computer engineers should be aware of, especially those who wish to start their own businesses, as it will allow them to acquire that superior knowledge of the market and the tools to be used that are essential to achieve a great reputation in the sector. To this end, TECH offers you this very complete academic program, thanks to which you will be able to successfully manage in a highly competitive field.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

6 ECTS

Financing up to

3 months

Price (first year)

See price

The world's largest faculty of information technology”

Introduction to the Program

Conoce las principales herramientas de Marketing que podrás aplicar en el sector industrial y posiciona tu marca en el mercado”

Los mercados industriales son cada vez más complejos, ya que son mercados globalizados donde es difícil la diferenciación, con clientes cada vez mejor informados y exigentes, con unos ciclos de vida de los productos y servicios reducidos, y con constantes procesos de innovación. El Marketing es un gran instrumento de creación de valor para la empresa industrial, además de la clave para su competitividad en el entorno actual. Sin embargo, su aportación se suele subestimar. Para poder competir en este sector, es muy importante tener información del mercado, crear relaciones y redes de colaboración, por lo que las fuentes de información se convierten en una ventaja competitiva para la empresa, pero, más aún, saber comunicarla y compartirla a todos los niveles de la organización.

Podría pensarse que no existen grandes diferencias entre el Marketing de consumo (B2C) y el Marketing Industrial o entre empresas (B2B). Y, aunque efectivamente, los principios para ambos son los mismos, sí existen elementos característicos de los mercados industriales que hacen necesaria esta distinción. Algunos serían el tiempo y el proceso de compra; las partes interesadas en la misma; la complejidad de las ofertas; el menor número de operaciones de compraventa, pero de mayor volumen, etc.

Postgraduate certificate Postgraduate certificate de TECH dirigido a los ingenieros informáticos desarrolla una perspectiva global del Marketing Industrial, ofreciendo una visión de las distintas áreas: la planificación, el posicionamiento, el poder de la marca, la fuerza de ventas, las relaciones con el cliente y la red de distribución en el sector industrial, para mejorar y completar el desarrollo y capacitación de los alumnos.

Además, este programa cuenta con la ventaja de ser 100% online, lo que permitirá a los alumnos distribuir su tiempo de estudio, al no estar condicionado por horarios fijos ni tener la necesidad de trasladarse a otro lugar físico, pudiendo acceder a todos los contenidos en cualquier momento del día, equilibrando su vida laboral y personal con la académica.

TECH apuesta por los recursos prácticos como principal método para mejorar el aprendizaje”

Este Postgraduate certificate en Industrial Marketing contiene el programa educativo más completo y actualizado del mercado. Las características más destacadas del programa son son:

El desarrollo de casos prácticos presentados por expertos en informática
Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
Su especial hincapié en metodologías innovadoras en Marketing Industrial
Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Conviértete en un experto en Marketing Industrial, mejorando tu cualificación con este programa”

Incluye, en su equipo docente, a profesionales pertenecientes al ámbito de la informática, que vierten en este programa la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un estudio inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeos interactivos realizados por reconocidos expertos.

Si buscas una oportunidad académica para especializarte en Marketing Industrial, este es tu sitio"

Este programa se imparte en modalidad 100% online, lo que será fundamental para compaginar tu estudio con el resto de tus obligaciones diaria"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Industrial Marketing

Discover the most effective strategies to boost the growth of your business in the industrial field with our Postgraduate Certificate in Industrial Marketing. At TECH Global University, we offer you the opportunity to acquire the knowledge you need to excel in this highly competitive sector. Our online classes give you the flexibility to learn from the comfort of your home or from anywhere with Internet access. With our program of study, you can adapt your learning schedule according to your needs and commitments, without losing the quality and academic support that we offer at TECH Global University, in addition to this we also manage the highest standards of education, as we have different methodologies for the student to learn in the best way. In this postgraduate course, you will immerse yourself in specific marketing strategies for the industry, learning to identify the needs and demands of your customers and to develop effective strategies for promotion and communication. You will learn the latest trends in digital marketing, including the use of technological tools and online platforms, to effectively reach your target audience.

At TECH, we have the best online education in the Faculty of Computer Science

You will learn how to analyze the industrial market, identify your competition and develop action plans that will allow you to differentiate yourself and stand out in your sector. In addition, you will become familiar with branding and positioning strategies to build a solid and attractive image for your customers. Upon completion, you will receive a degree from TECH Global University, which will support your skills in industrial marketing. This will open doors in the labor field and will allow you to access new opportunities for growth and professional development. Don't miss the opportunity to become an industrial marketing expert - enroll in our Industrial Marketing Postgraduate Certificate program and take your business to the next level!