You’ll integrate AI into digital marketing to drive results and redefine how brands connect with their audience and streamline their processes"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Postgraduate certificate is a tailor-made program that is taught in 100% online format, so you choose the time and place that best suits your availability, schedules and interests. A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundations for your professional success.

TECH offers you a complete and advanced approach, preparing you to lead in a constantly evolving digital environment"

Syllabus

The Postgraduate certificate in Optimization of Digital Marketing Processes through Artificial Intelligence will offer a complete and detailed syllabus, focused on efficiency and addressing automation as a fundamental engine in the evolution of modern marketing. This syllabus will not only examine automation in various facets of Marketing, such as advertising campaigns and CRM management, but will also be immersed in price optimization, key to commercial strategy. 

Also, graduates will address the implementation of chatbots, analyzing feelings and applying predictive analysis techniques to enhance decision-making and improve customer interaction. In this way, through practical cases and advanced tools, professionals will gain concrete knowledge and skills to lead the digital transformation in Marketing, making the most of Artificial Intelligence to achieve optimal and effective results.

TECH Global University has devised this program based on the innovative Relearning methodology, to improve the optimal assimilation of content. In fact, this form of learning will allow students to reinforce their understanding, reiterating the essential points of the syllabus, which will be presented in various multimedia formats at the forefront of technology. This dynamic mix will not only help to consolidate knowledge, but will also promote organic and progressive development.

This Postgraduate certificate in Optimization of Digital Marketing Processes through Artificial Intelligence is developed over 6 weeks and is divided into 1 module:

Module 1. Automation and Optimization of Marketing Processes with AI 

Module 1. Automation and Optimization of Marketing Processes with AI 

1.1. Marketing Automation with AI
1.2. Integration of Data and Platforms in Automated Marketing Strategies
1.3. Optimization of Advertising Campaigns with AI
1.4. Audience Personalization with AI
1.5. Automation of Responses to Customers through AI 
1.6. AI in Email Marketing for Automation and Personalization
1.7. Sentiment Analysis with AI in Social Media and Customer Feedback
1.8. Price and Promotion Optimization with AI
1.9. Integration of AI into Existing Marketing Tools
1.10. Trends and Future of Automation with AI in Marketing

This Postgraduate certificate is not only presented as an investment in knowledge, but also as the path to become the pioneer that will shape the digital marketing landscape of the future"