TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The approach of the Postgraduate certificate in Customer Experience Research is adapted to the needs of Digital Marketing professionals, so it is taught in online mode. This means that students can choose the time and place of study, offering stimulating and unique learning throughout the six-week program. The structure of the degree program is flexible and affordable, allowing specialists to adapt academic resources to their schedules and work obligations. In this way, students can acquire the skills and knowledge necessary to improve the User Experience and excel in the field of CX without compromising their work and personal life.

Conduct innovative research that will make a difference in the Customer Experience"

Syllabus

The main objective of the Postgraduate certificate in Customer Experience Research is to improve analytical skills and efficient decision making in the field of Customer Experience, deepening the orientation of organizations towards this business vision. 

During the six weeks of the program, key managerial competencies such as Omnichannel, Blue Print, CX improvement techniques, customer archetypes and the Customer Journey in CX are worked on. The curriculum seeks to train leaders capable of leading high-performance teams in the digital sector and acquire skills in decision-making and project management from a strategic, technological and innovative perspective.

The learning experience in the Postgraduate certificate in Customer Experience Research is adapted to the needs of each student by offering the didactic materials in various multimedia and textual formats. In addition, the flexible format of the degree program allows students to organize their academic resources according to their schedules and work responsibilities. 

The Relearning pedagogical methodology is used to promote meaningful and lasting learning. In short, this university program provides a personalized and efficient study to train professionals capable of leading teams and making strategic decisions in the field of Customer Experience.

This Postgraduate Certificate is developed over 6 week and is divided into 1 module:

Module 1.  Customer Science: Customer Experience Research

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Customer Experience Research completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, allowing him/her to self-manage his/her study time.

Module 1.  Customer Science: Customer Experience Research

1.1. Customer Experience Principles and Value

1.1.1. Differences between CX and UX
1.1.2. Customer Experience as a company strategy
1.1.3. CX transformation: A step further in organizational culture

1.2. Key factor in CX: Lan Omnichannel

1.2.1. Omnichannel. Omnichannel CX
1.2.2. Omnichannel User Experience. Key points
1.2.3. Determining omnichannel maturity

1.3. Global Service-Customer Relationship Map: BLUE PRINT

1.3.1. Blue Print. Uses
1.3.2. Benefits of Blue Print in CX
1.3.3. Design of a Blue Print

1.4. Process for Evolving a company's CX. Research

1.4.1. Research in terms of CX
1.4.2. Scope of study

1.4.2.1. Customer life cycle
1.4.2.2. Stages
1.4.2.3. Object of research

1.4.3. CX improvement work techniques. Practical Exercises
1.4.4. Research with limited resources
1.4.5. Research OPS

1.5. Knowledge of the Potential Customer. Archetypal characters

1.5.1. Customer knowledge as the basis for experience design
1.5.2. Jung's 12 archetypes
1.5.3. Character Design

1.6. Customer Journey at CX

1.6.1. Customer Journey. Uses
1.6.2. Customer Journey. Benefits
1.6.3. Design of a Customer Journey: Key Aspects

1.7. Quantitative Techniques in CX

1.7.1. Quantitative Techniques. Scope of Application
1.7.2. Types of Quantitative Techniques: Utility and Measurement Indicators

1.7.2.1. Surveys
1.7.2.2. User Test
1.7.2.3. Test A-B
1.7.2.4. Integration of metrics in processes
1.7.2.5. Card-sorting
1.7.2.6. Tree-test
1.7.2.7. Eye-tracking

1.8. Qualitative techniques in CX

1.8.1. Qualitative Techniques. Scope of Application
1.8.2. Types of qualitative techniques: Utility and Measurement Indicators

1.8.2.1. Heuristic Evaluation
1.8.2.2. Benchmark
1.8.2.3. User Test
1.8.2.4. Personal interviews
1.8.2.5. Focus Group
1.8.2.6. Shadowing // Mystery
1.8.2.7. Journal studies

1.9.  CX Usage Methodologies

1.9.1. Work methodologies
1.9.2. Design Thinking. Practical application in CX
1.9.3. Lean UX. Practical application in CX
1.9.4. Agile. Practical application in CX

1.10. Accessibility as part of the CX

1.10.1. Accessibility as part of CX
1.10.2. Web Accessibility Levels. Legal Aspects
1.10.3. Accessible Sites, Products and Services

With this Postgraduate certificate you will deepen, among other things, in the Methodologies of Use in CX as the Design Thinking or Lean UX"