Get updated in just 6 months on the key processes for a successful Financial Management of Pharmaceutical Marketing"

The planning, allocation and efficient control of financial resources allocated to marketing and promotion strategies are key to their success. The pharmaceutical professional with knowledge of the sector must also take into account these economic factors in order to be able to implement with guarantees commercial lines of action in the establishment or with the sold products 

This involves a detailed analysis of the costs associated with online and offline advertising, participation in events and conferences or the creation of promotional materials. For this reason, this Postgraduate diploma in Financial Financial Management of Pharmaceutical Marketing is only 6 months long. 

It is an advanced program, developed by real experts who will take the graduate to deepen the present of the Pharmaceutical Industry, Finance oriented to the Marketing department or personnel management within this sector. For this, the pharmacist will have teaching resources based on video summaries of each topic, videos in detail, specialized readings and simulations of case studies. 
This is an excellent opportunity for the professional to get a complete up to date in this field through a program characterized by its flexibility. Students only need a digital device (cell phone, tablet or computer) with an Internet connection to view the content hosted on the virtual platform at any time of the day.

An academic option that will allow you to be up to date with the strategies used in traditional advertising and digital marketing"

This Postgraduate diploma in Financial Management of Pharmaceutical Marketing contains the most complete and up-to-date scientific program on the market. The most important features include:  

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will enhance your skills in financial management oriented to pharmaceutical marketing initiatives"

The program's teaching staff includes professionals from the sector who contribute their work experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

Delve into financial risk management applied to Pharmaceutical Marketing thanks to case studies provided by experts in this field"

Learn more about marketing budget management from the comfort of your own home"

This Postgraduate diploma in Financial Management of Pharmaceutical Marketing will provide the pharmacist with the most updated knowledge in budgetary matters for the marketing of pharmaceutical products. In this way, the pharmacist will deepen in the evaluation of performance, the management of monetary risk and the viability of new products. All this, without the need to invest long hours of study, since the Relearning system, based on the reiteration of key content, makes it easier to consolidate the key concepts. 

A study plan adapted to your needs and designed with the most revolutionary pedagogical methodology, the Relearning system"

Module 1. Structure of the Pharmacist Industry

1.1. Pharmacological development

1.1.1. Drug discovery
1.1.2. Pharmacokinetics
1.1.3. Pharmacodynamics
1.1.4. Pre-clinical trials

1.2. Pharmaceutical laboratory

1.2.1. Good Laboratory Practices
1.2.2. Laboratory equipment
1.2.3. Laboratory instrumentation
1.2.4. Microbiological Analysis

1.3. R&D&I:

1.3.1. Screening techniques
1.3.2. Validation techniques
1.3.3. Rational design
1.3.4. Medicinal chemistry

1.4. Patents 

1.4.1. Intellectual Property Fundamentals
1.4.2. Patent application procedure
1.4.3. Patentability analysis
1.4.4. Protection strategies

1.5. Generics

1.5.1. Therapeutic equivalence
1.5.2. Bioequivalence
1.5.3. Development Process 
1.5.4. Manufacture Process

1.6. Stock management

1.6.1. Stock Control
1.6.2. Inventory Management
1.6.3. Demand forecasting methods
1.6.4. Stock management software

1.7. Discounts

1.7.1. Volume discounts
1.7.2. Cash discounts
1.7.3. Loyalty discounts
1.7.4. Profitability analysis on discounts

1.8. Pharmaceutical industry value chain

1.8.1. Risk Management.
1.8.2. Information technology
1.8.3. Sustainability
1.8.4. Social Responsibility

1.9. Strategic Partnerships.

1.9.1. Collaborations
1.9.2. License agreements
1.9.3. Joint Ventures
1.9.4. Negotiation of strategic alliances

1.10. Regulatory agencies

1.10.1. Post-marketing surveillance 
1.10.2. Regulatory audits
1.10.3. Regulatory harmonization
1.10.4. Mutual recognition of records

Module 2. Finance for the Marketing Department 

2.1. Marketing Budget

2.1.1. Traditional advertising
2.1.2. Digital Marketing
2.1.3. Relationship with The Media
2.1.4. Public Relations

2.2. Cost and Benefit Analysis    

2.2.1. ACE
2.2.2. ACU
2.2.3. ACB
2.2.4. ACM

2.3. Performance measurement

2.3.1. Market Share
2.3.2. Return Investment
2.3.3. Research and development
2.3.4. Operational efficiency

2.4. Financial Planning

2.4.1. Budget
2.4.2. Inventory Management
2.4.3. Risk Management.
2.4.4. Capitalization

2.5. Financial Risk Management

2.5.1. Product diversification
2.5.2. Supply Chain Management
2.5.3. Financial risk hedging
2.5.4. Conclusions

2.6. Profitability

2.6.1. Production efficiency 
2.6.2. Marketing Strategies
2.6.3. Geographic expansion
2.6.4. Conclusions

2.7. Future investments

2.7.1. Risk Analysis
2.7.2. Market opportunity
2.7.3. Choice of the moment
2.7.4. Conclusions

2.8. Financial resources of the company 

2.8.1. Equity capital
2.8.2. Debt financing
2.8.3. Venture capital
2.8.4. Subsidies

2.9. Return on investment

2.9.1. Patents
2.9.2. Research
2.9.3. Analysis
2.9.4. Conclusions

2.10. Viability of new products

2.10.1. Efficiency and safety
2.10.2. Demand
2.10.3. Offer
2.10.4. Intellectual Property

Module 3. Leadership and team management in the Pharmaceutical Industry    

3.1. Leadership in the Pharmaceutical industry

3.1.1. Leadership trends and challenges
3.1.2. Transformational Leadership
3.1.3. Leadership in Risk Management
3.1.4. Leadership in Continuous Improvement

3.2. Talent Management

3.2.1. Recruitment strategies
3.2.2. Profile development
3.2.3. Succession planning
3.2.4. Talent Retention

3.3. Team development and training

3.3.1. GMP Good Manufacturing Practices
3.3.2. Technical skills development
3.3.3. Safety training
3.3.4. R&D development

3.4. Internal communication strategies

3.4.1. Development of an open communication culture
3.4.2. Communication of objectives and strategies
3.4.3. Communication of organizational changes
3.4.4. Communication of policies and procedures

3.5. Performance Management

3.5.1. Establishment of clear goals and objectives
3.5.2. Definition of Performance Indicators
3.5.3. Continuous Feedback
3.5.4. Performance Evaluation

3.6. Change Management 

3.6.1. Diagnosis of the need for change
3.6.2. Effective communication of change
3.6.3. Creating a sense of urgency
3.6.4. Identification of change leaders

3.7. Quality Management

3.7.1. Definition of quality standards
3.7.2. Implement of quality management system
3.7.3. Quality Control in Production

3.8. Management of the marketing Budget

3.8.1. Strategic Marketing Planning
3.8.2. Establishment of the total marketing budget
3.8.3. Budget distribution by marketing channels
3.8.4. Investment Return Analysis (ROI )

3.9. Planning and execution of marketing campaigns

3.9.1. Market and target audience analysis
3.9.2. Establishment of campaign objectives
3.9.3. Marketing strategy development
3.9.4. Marketing channel selection

3.10. Market news update

3.10.1. Market trend analysis
3.10.2. Competitor monitoring
3.10.3. Follow-up on new developments in the sector
3.10.4. Participation in events an

With TECH you will be aware of the techniques and tools used in the planning and execution of Pharmaceutical Marketing campaigns"