A deep reflection on the ethical dilemmas in communication environments, essential for leaders in the sector”

Research in communication sciences has its own protocols. Learning to identify the right approach, depending on the purposes pursued in the project, and recognizing and mastering the right tools for its development, is not so easy. The speed of technological evolution, on the one hand, forces professionals to be in constant contact with innovation. On the other hand, changes in consumer profiles, attitudes and expectations, make the message itself and its reality changeable and different according to the variables involved. 

Ethics, absent in many courses, is, however, a core element when dealing with ethical dilemmas in communicative environments; limits of which we must be aware of, and responsibilities involved in information and content creation.

In the so-called information age, however, not having properly developed digital, critical thinking and information management skills, often results in ambiguous truths, speculation and unsubstantiated opinions that are often repeated without proper verification. For this reason, this program addresses basic algorithms that protect us from the so-called Fake News phenomenon and shield us from feeble information creation.

A novel and, at the same time, necessary element included in training we offer our students is a recap and in-depth study of reflective leadership skills. An observant, reflective, healthy and critical leadership that wisely chooses a rear-guard position to observe opportunities and scenarios where their dynamic activity can operate. An entire Module will be devoted to this, where students will study strategies to identify opportunities for change, action and results visibility.

Learn to identify the risks involved when there is an absence of basic ethical principles in communication”

This Postgraduate diploma in Ethics and Conflict Resolution in Communication Research contains the most complete and up-to-date program on the market. Its most notable features are: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A contextualized and real learning experience that you will be able to put into practice by means of new skills and competences”

Our teaching staff is made up of working professionals. That way, TECH is sure to offer students the updating objective it aims to provide. A multidisciplinary team of trained and experienced professors in different environments, who will impart the theoretical knowledge in an efficient way, but above all, and who will put at the service of the program the practical knowledge derived from their own experience; one of the differential qualities of this program.

This mastery of the subject is complemented by the effectiveness of the methodological design of this Postgraduate diploma. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, students will cover with a range of convenient and versatile multimedia tools that will give them the operability they need during the training. 

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To do this remotely, TECH uses telepractice: with the help of an innovative, interactive video system and Learning from an Expert, students will be able to acquire the knowledge as if they were facing the scenario they are learning in real life. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

This efficient Postgraduate diploma will enable you to recognize and assertively manage ethical dilemmas in contemporary communication"

A practical and authentic program that will give you the tools required to disseminate and make your products visible once completed"

The contents included in this Postgraduate diploma have been developed by the different experts on the program with a clear purpose: to ensure our students acquire each and every one of the necessary skills to become true experts in the field. 

A complete and well-structured program will take you to the highest standards of quality and success. 

This Postgraduate diploma in Ethics and Conflict Resolution in Communication Research contains the most complete and up-to-date scientific program on the market”

Module 1. Ethics and Decision-Making for Communicators

1.1. Ethics

1.1.1. Concept
1.1.2. The Object of Ethics
1.1.3. The Value of Ethics
1.1.4. Ethics and Morals

1.2. The Ethical Communicator

1.2.1. Professional Responsibilities
1.2.2. Veracity
1.2.3. Objectivity
1.2.4. Professional Secrecy and Respect for Privacy

1.3. Decision-Making

1.3.1. Concept
1.3.2. Processes Involved
1.3.3. Types of Decision
1.3.4. Requirements in Decision-Making 

1.4. Ethical Dilemmas in Contemporary Communication

1.4.1. Cyberbullying
1.4.2. Information Limits
1.4.3. Plagiarism
1.4.4. Minorities and Discrimination

1.5. Risks and Opportunities in Ethical Reasoning

1.5.1. Origin 
1.5.2. Consequences
1.5.3. Main Settings
1.5.4. Case Analysis

1.6. Argumentation and Ethics

1.6.1. Concept
1.6.2. Features
1.6.3. Elements in Argumentation
1.6.4. Argumentation Strategies

1.7. Micro Communication and Ethics

1.7.1. Origin 
1.7.2. Consequences
1.7.3. Main Settings
1.7.4. Case Analysis

1.8. Communication Stakeholders

1.8.1. Concept
1.8.2. Primary Stakeholders
1.8.3. Secondary Stakeholders
1.8.4. Stakeholders Theory

1.9. Integrating Ethics in Decision-Making

1.9.1. Norms and Principles in Decision-Making
1.9.2. Decision-Making Processes
1.9.3. Factors Influencing Decision-Making
1.9.4. Criteria for Ethical Decisions

1.10. Challenges in Contemporary Ethics

1.10.1. Ethics and Diversity
1.10.2. Ethics and Human Freedom
1.10.3. Ethics and Values
1.10.4. Ethics, Purpose and Media

Module 2. The Power of Opinion and the Crisis of Communication

2.1. Concept of Opinion

2.1.1. Elements
2.1.2. Related Concepts
2.1.3. Opinion and Trends
2.1.4. Opinion Analysis

2.2. Opinion vs. Speculation

2.2.1. Elements
2.2.2. Related Concepts
2.2.3. Opinion and Trends
2.2.4. Case Analysis

2.3. Basis of Opinions

2.3.1. Psychological Basis of Opinions
2.3.2. How Does an Opinion Form?
2.3.3. Examples of Opinions
2.3.4. Regulatory Framework for Opinions

2.4. Discourse in Communication

2.4.1. Concept
2.4.2. Elements in Discourse
2.4.3. Discourse and Media
2.4.4. Discourse and Context

2.5. Opinion and Minorities

2.5.1. Concept
2.5.2. Politically Managing Opinions
2.5.3. Opinion and Gender
2.5.4. Opinion and Public Opinion

2.6. Truth and Post-Truth

2.6.1. Concepts
2.6.2. Features
2.6.3. The Context of the Emergence of Post-Truth
2.6.4. Post-Truth and Ideology

2.7. Crisis in Communication

2.7.1. Concept
2.7.2. Causes
2.7.3. Consequences
2.7.4. How to Face It?

2.8. Knowledge Democracy or Standardization of Ignorance?

2.8.1. Basic Concepts
2.8.2. Spaces for Knowledge
2.8.3. Levels of Knowledge in Contemporary Society
2.8.4. Commitments

2.9. Reaction and Action

2.9.1. Proactive Actions
2.9.2. Reactive Actions

2.10. Authorities and Referents

2.10.1. Concepts
2.10.2. Basis of Authority
2.10.3. Features
2.10.4. Assessment Criteria

Module 3. Reflective Leaders in Communication: Identifying Problems

3.1. Reflective Leaders in Communication

3.1.1. Concepts
3.1.2. Features
3.1.3. Functions
3.1.4. Importance

3.2. Reflective Leaders in Research

3.2.1. Concepts
3.2.2. Features
3.2.3. Functions
3.2.4. Importance

3.3. Reflective Leadership as a Skill

3.3.1. Definition
3.3.2. Importance
3.3.3. Domain Levels
3.3.4. Performance Indicators

3.4. Research Team Management

3.4.1. Strategies
3.4.2. Organisational Models
3.4.3. Negotiating in Groups
3.4.4. Assessment Criteria

3.5. Teamwork as a Skill

3.5.1. Definition
3.5.2. Importance
3.5.3. Domain Levels
3.5.4. Performance Indicators

3.6. Ideas and Strategies for Reflective Leadership

3.6.1. Concept of Leader
3.6.2. Concept of Reflective Leader
3.6.3. Features
3.6.4. Strategies Used by Reflective Leaders

3.7. Tools to Diagnose Problems

3.7.1. Diagnosis
3.7.2. Context Assessment
3.7.3. Diagnostic Mechanisms
3.7.4. The Importance of a Sound Diagnosis

3.8. Troubleshooting Tools

3.8.1. Concept
3.8.2. Features
3.8.3. Tools
3.8.4. The Importance of Problem-Solving as a Skill

3.9. Problem-Solving Resilience

3.9.1. Concept
3.9.2. Features
3.9.3. Tools
3.9.4. The Importance of Problem-Solving as a Skill

3.10. Reflective Leaders as Coaches

3.10.1. Concept of Coach
3.10.2. Features
3.10.3. Importance
3.10.4. Coaches’ Main Tools

A comprehensive teaching program, structured in well-developed teaching units, oriented towards learning that is compatible with your personal and professional life"