Postgraduate certificate Digital Marketing for Video Games

The video game industry is currently one of the most important. It moves a huge amount of money and has hundreds of millions of users worldwide. Therefore, it is a complex sector in which each week, dozens of new games are published, and as a result it is very difficult to stand out from the rest. For this reason, companies want to rely on true marketing specialists to help their projects succeed. This program offers students the best content to become experts in Digital Marketing applied to video games, in such a way that they can work in the biggest companies of the industry.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

12 ECTS

Price

See price

The world's largest faculty of video games”

Introduction to the Program

Especialízate en Marketing Digital y lleva al éxito a los grandes Videojuegos del futuro”

Las industrias audiovisuales están en auge. Las plataformas de Streaming, las series, las películas y los videojuegos son servicios y productos consumidos por cientos de millones de personas en el mundo. Son parte esencial del ocio a nivel global y, además, internet y el entorno digital han hecho que todas las audiencias estén interconectadas.

Así, asegurar el éxito de una obra de entretenimiento en toda esta compleja coyuntura es algo difícil de alcanzar, más aún si se trata del ámbito específico de los videojuegos, que requiere de conocimientos concretos para difundir y promocionar adecuadamente sus productos.

Por todo ello, el Marketing Digital es una cuestión vital para los videojuegos. Sin una adecuada estrategia de Marketing el juego puede fracasar o no alcanzar los objetivos propuestos, provocando, a su vez, dificultades para su empresa.

Este Postgraduate certificate en Digital Marketing for Video Games ofrece a sus alumnos, por tanto, la posibilidad de convertirse en auténticos expertos en la materia, de forma que puedan progresar profesionalmente y trabajar en las grandes compañías de la industria, ayudándolas a llevar al éxito a sus nuevos videojuegos.

Esta titulación es lo que necesitas para alcanzar el éxito en la industria del videojuego”

Este Postgraduate certificate en Digital Marketing for Video Games contiene el programa más completo y actualizado del mercado. Sus características más destacadas son:

El desarrollo de casos prácticos presentados por expertos en Marketing aplicado a videojuegos
Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que está concebido recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
Su especial hincapié en metodologías innovadoras
Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

El Marketing Digital es vital para el éxito de un videojuego: especialízate y hazte imprescindible en tu empresa”

El programa incluye, en su cuadro docente, a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Si quieres acceder a la industria del videojuego, esta titulación es lo que necesitas”

No esperes más: con este Postgraduate certificate llegarás muy lejos”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Digital Marketing for Video Games

Dive into the exciting world of digital marketing for video games with the Postgraduate Certificate in Digital Marketing for Video Games from TECH Global University. In our online modality, you will have the opportunity to acquire the knowledge and skills necessary to stand out in this constantly growing industry, from the comfort of your home. In the digital era, marketing plays a fundamental role in the success of any product, and video games are no exception. With millions of players around the world and an increasingly fierce competition, it is crucial to have effective strategies to promote and position your video games in the market. In addition, you will explore video game monetization techniques, including business models, in-game advertising and micro transactions. You will understand how to leverage the power of influencers and the gaming community to increase the visibility of your games and build user loyalty.

Enroll now and start advancing on your career path

At TECH Global University, we understand the importance of being at the forefront of the latest trends and techniques in digital marketing. Our Postgraduate Certificate in Digital Marketing for Video Games will give you a comprehensive view of this field, from planning and executing advertising campaigns to data analysis and strategy optimization. Through our online platform, you will have access to updated and practical content, designed by industry experts. You will learn how to identify and understand your target audience, how to use social media and other digital platforms to reach them effectively, and how to create creative and persuasive campaigns that generate impact and reach your business goals. Become a specialist in digital marketing for video games and stand out in this constantly evolving industry. Enroll today in the Postgraduate Certificate in Digital Marketing for Video Games from TECH Global University and get ready to boost the success of your video games in the digital market.