If you want your brand to be as recognized as Adidas, Coca Cola or Dior, use transmedia Storytelling for your advertising campaign design”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

New technologies have allowed users to keep informed of whatever they want from their own mobile devices. Immediacy is the hallmark of an increasingly well-informed society that seeks unique experiences whenever accessing multimedia content. In this sense, Transmedia Storytelling application has allowed to obtain a greater impact of issues like advertising, so necessary in the business field and, therefore, TECH Global University proposes this program for business professionals who seek to give a radical change to their careers by betting on the communication and advertising sector. 

Use different media to publish your messages and create a more satisfying user experience”  

Syllabus

Advertising is an essential field in business. Any company wishing to make itself known in the market must make use of it, in its different platforms, to reach a more demanding and informed public. For this reason, more and more agencies are opting for certain marketing techniques to achieve the impact they need in their campaigns.  

Currently, big brands such as Coca Cola or Adidas are committed to transmedia Storytelling to offer the user a more real and satisfactory experience of their advertising campaigns. A technique with great repercussion in cinema and television that is increasingly entering the advertising sector. In this way, users can learn about the same product through different stories on different platforms, capturing their attention and producing a feeling of need.  

With this program, TECH Global University offers students an in-depth knowledge of relevant issues in this field, such as transmediality, crossmedia content, specific narratives or the production of such content. Therefore, thanks to its 100% online format, students will be able to enter a booming sector that demands highly qualified professionals in the field. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:    

Module 1. Transmedia Storytelling, Crossmedia 
Module 2. Transmedia Narratives 
Module 3. Transmedia Content Production  

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma in Transmedia Storytelling completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Transmedia Storytelling, Crossmedia

1.1. Chronology of the Transmedia Concept

1.1.1. Transmedia in the Context of Contemporary Cultural Production
1.1.2. What is Meant by Transmedia?
1.1.3. Key Elements that Make up a General Notion of Transmedia

1.2. Transmedia and Related. Multiplatform, Crossmedia, Digital Narratives, Multimodality, Transmedia Literacies, Worldbuilding, Franchising, Data Storytelling, Platformization

1.2.1. Economy of Attention
1.2.2. Transmedia and Related
1.2.3. Multimodality, Crossmedia and Transmedia

1.3. Areas of Application and Potential of Transmedia

1.3.1. Transmedia in the Cultural Industries
1.3.2. Transmedia and Organizations
1.3.3. Transmedia in Science and Education

1.4. Consumption Practices and Transmedia Culture

1.4.1. Cultural Consumption and Everyday Life
1.4.2. Platforms
1.4.3. User-Generated Content

1.5. Technologies

1.5.1. Transmedia, New Media and Technology: Early Days
1.5.2. Date:
1.5.3. The Technological Factor in Transmedia Projects

1.6. Transmedia, Between Digital and Live Experiences

1.6.1. The Value of Live Experiences
1.6.2. What is Meant by Experience?
1.6.3. Examples of Real-World Experiences

1.7. Transmedia and Gaming: Designing Playful Experiences

1.7.1. The Whole and the Parts: Issues to Consider When Defining the Individual Elements of a Transmedia Experience
1.7.2. The Playfulness Factor
1.7.3. Some Examples

1.8. Critical Aspects of Transmedia

1.8.1. What Can Transmedia Become?
1.8.2. Discussion
1.8.3. A Critical Look: What Challenges and Problems Do We Have to Face?

1.9. Interdisciplinary Transmedia: Roles, Profiles, Teams

1.9.1. Teamwork
1.9.2. Transmedia Competencies
1.9.3. Roles

Module 2. Transmedia Narratives 

2.1. Transmedia Narratives according to Henry Jenkins

2.1.1. Henry Jenkins, Transmedia and Convergence Culture
2.1.2. Links Between Participatory Culture, Transmedia and Fan Studies
2.1.3. The 'Seven Principles' of Transmedia Storytelling

2.2. Reviews and Alternative Visions of Transmedia Narratives

2.2.1. Theoretical Perspectives
2.2.2. Perspectives on Professional Practice
2.2.3. Specific Views

2.3. Stories, Narrative, Storytelling

2.3.1. Stories, Narrative and Storytelling
2.3.2. Narrative as Structure and Practice
2.3.3. Intertextuality

2.4. ´Classic', Non-linear and Transmedia Narrative

2.4.1. The Narrative Experience
2.4.2. Narrative Structure in Three Acts
2.4.3. The Ideas and Comings and Goings of the 'Hero's Journey'

2.5. Interactive Narrative: Linear and Non-linear Narrative Structures

2.5.1. Interactivity
2.5.2. Agency
2.5.3. Different Non-Linear Narrative Structures

2.6. Digital Storytelling

2.6.1. Digital Narratives
2.6.2. The Origin of Digital Sorytelling: Life Stories
2.6.3. Digital and Transmedia Storytelling

2.7. Anchors' Transmedia Storytelling: Worlds, Characters, Time and Timelines, Maps, Space

2.7.1. The Moment of the 'Leap
2.7.2. Imaginary Worlds
2.7.3. Public Participation

2.8. Fan Phenomenon, Canon and Transmedia

2.8.1. Role of the Fan
2.8.2. Fandom and Productivity
2.8.3. Key Concepts in the Relationship between Transmedia and Fan Culture

2.9. Audience Involvement (Engagement Strategies, Crowdsourcing, Crowdfunding, etc.)

2.9.1. Levels of Involvement: Followers, Enthusiasts, Fans
2.9.2. The Public, the Collective, the Crowd
2.9.3. Crowdsourcing and Crowdfunding

Module 3. Transmedia Content Production

3.1. The Project Ideation Phase

3.1.1. Story
3.1.2. Platforms
3.1.3. Public

3.2. Documentation, Research, Search for references

3.2.1. Documentation
3.2.2. Successful References
3.2.3. Learning from Others

3.3. Creative Strategies: in Search of the Premise

3.3.1. The Premise
3.3.2. Necessity of the Premise
3.3.3. Coherent Projects

3.4. Platforms, Narrative and Participation. An Iterative Process

3.4.1. Creative Process
3.4.2. Connection Between the Different Parts
3.4.3. Transmedia Narratives as a Process

3.5. The Narrative Proposal: Story, Arcs, Worlds, Characters

3.5.1. The Story and Narrative Arcs
3.5.2. Worlds and Universes
3.5.3. Characters at the Center of the Story

3.6. The Optimal Support for Our Narrative. Formats and Platforms

3.6.1. The Medium and the Message
3.6.2. Platform Selection
3.6.3. Format Selection

3.7. User Experience (UX) Design Know your Audience

3.7.1. Discover your Audience
3.7.2. Levels of Participation
3.7.3. Experience and Memorability

3.8. The Transmedia Production Bible: Approach, Platforms, User Journey

3.8.1. The Transmedia Production Bible
3.8.2. Approach and Platforms
3.8.3. User Journey

3.9. The Transmedia Production Bible: Project Aesthetics, Material and Technical Requirements

3.9.1. Importance of Aesthetics
3.9.2. Possibilities and Production
3.9.3. Material and Technical Requirements

3.10. The Transmedia Production Bible: Case Studies on Business Models

3.10.1. Model Design
3.10.2. Model Adaptation
3.10.3. Cases

Discover Transmedia Storytelling and apply it in your advertising productions to achieve a greater impact on the audience”