TECH will provide you with solid knowledge to achieve the goals you have set in your professional area with the most current content in Branded Content" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate inBranded Contentt is a degree that places special emphasis on knowledge related tostorytelling and its distribution on multiple platforms and social networks. Therefore, this academic program is oriented in a theoretical-practical line coupled with the great background and robust experience of a deeply specialized teaching team.  

You are just one click away from starting the most complete academic itinerary with a 100% online mode of study" 

Syllabus

This university program implements 150 teaching hours, in which the professional through a first level education will be able to reach the top of their professional career. In this sense, the graduate will be able to apply to the best positions in the advertising field, rigorously facing the challenges imposed by the work environment. Likewise, this program provides multiple skills related to multiplatform,  crossmedia and transmedia content. 

Therefore, this faculty has developed a syllabus that incorporates 1 module, in order to provide the graduate with numerous knowledge related topodcast, videocast, photosharing. 

In this sense, the student of this Postgraduate certificate will delve into the creativity in the pre-event and post-event. Therefore, the professional will be positioned among the best specialists in advertising creation with emphasis on marketing and promotion. 

Likewise, TECH thinks about comfort and excellence. That is why this academic program offers the most complete and exclusive update, where it also achieves time flexibility by only needing an electronic device with an Internet connection and so, access without difficulty to the virtual platform from the comfort of your home.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Branded Content

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate certificate in Branded Content entirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Branded Content 

1.1. What is Branded Content? 

1.1.1. How is Advertising Similar to Branded Content?
1.1.2. What is Needed to Create It 
1.1.3. Typology 
1.1.4. What Content Will Be Successful  
1.1.5. Characteristics of Viral Videos 
1.1.6. Utilities 

1.2. What is Content Marketing?  

1.2.1. Relevant and Useful Content 
1.2.2. Interactive Content 
1.2.3. Storytelling 
1.2.4. Multiplatform, Crossmedia and Transmedia Content
1.2.5. Added Value 
1.2.6. Creativity in Social Networks 
1.2.7. How to Succeed in Social Networks  
1.2.8. How to Make Our Contents Reach

1.3. Multimedia Creativity  

1.3.1. Podcast 
1.3.2. Videocast 
1.3.3. Photosaring 
1.3.4. Presentation Platform 
1.3.5. Videos 

1.4. What is An Event? 

1.4.1. What Is It? 
1.4.2. Difference Between the Creativity of an Advertisement and That of an Event
1.4.3. The Interactivity of an Advertisement and the Interactivity of an Event 

1.5. Why an Event is Held 

1.5.1. Celebration and Entertainment  
1.5.2. Marketing and Promotion  
1.5.3. Education and Training 
1.5.4. Networking and Connections 
1.5.5. Social Responsibility and Fundraising 

1.6. How the Event Idea is Created  

1.6.1. How to Generate Creative Ideas 
1.6.2. How to Develop a Detailed Proposal 
1.6.3. Conclusions

1.7. Where and How to Organize an Event 

1.7.1. The Right Event in the Right Place 
1.7.2. The Right Budget 
1.7.3. No Room for Improvisation 
1.7.4. The Right Food 
1.7.5. What Can Go Wrong at an Event. Examples: 
1.7.6. A Plan B 

1.8. How to Excite in an Event 

1.8.1. Surprise in Events 
1.8.2. Empathy in Events 
1.8.3. Feelings 

1.9. Creativity throughout the Organization Process 

1.9.1. Creativity in the generation of the idea 
1.9.2. Creativity in the Design of the Experience 
1.9.3. Creativity in Planning and Logistics 
1.9.4. Creativity in the Design of Materials and Promotion 
1.9.5. Creativity in the Development of Interactive and Participatory Experiences 
1.9.6. Surprises and Unexpected Elements 
1.9.7. Creativity in Entertainment and Content 
1.9.8. Creativity in On-the-fly Problem-solving 
1.9.9. Creativity Even at Pick-up Time 
1.9.10. Pre-event and Post-event Creativity

1.10. Virtual Events  

1.10.1. What is a Virtual Event 
1.10.2. Differences between a Virtual Event and a Face-to-face 
1.10.3. Creativity in Virtual Events 

Experts have conducted a series of researches implementing Creativity in the development interactive and participatory experiences harvesting and with TECH, you will not be left behind"