Postgraduate certificate Internet Analytics and Metrics

Internet analytics and metrics have become essential for any business that is considering taking the digital leap or is already immersed in the world of networks. With booming technologies such as Big Data or data science, professionals with specific instruction in analytics and cyber metrics have an excellent opportunity to rise as relevant figures within their sector. That is why TECH wants to take advantage of this incipient business niche to instruct its students with the best possible methodology in this field, giving them the necessary tools to get the professional boost they are looking for in their career.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Internet Analytics and Metrics has been created with the best possible teaching team, who have put their own professional experience in this field of data analysis into all the teaching material. In this way, students are obtaining a quality education that will serve to catapult their careers and pleasantly increase their professional expectations.

This program will be your key to access to better positions in your organization, being able to lead even your own data analysis teams”

Syllabus

This Postgraduate certificate in Internet Analytics and Metrics is an excellent opportunity for all professionals who want to specialize in this field, as they will find a curriculum that meets their requirements.

During the 150 hours that make up the program, the student will see real cases where the use of Internet analysis and metrics has led to business success, so that the teaching is contextualized and acquired in a much more natural way.

Thanks to the unique set of skills that students possess upon graduation, they will have a stronger backing with which to reinforce possible candidacies for management positions in data analytics departments, making this an excellent professional opportunity to take advantage of this new market niche.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Internet Analytics and Metrics

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Internet Analytics and Metrics completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Internet Analytics and Metrics

1.1. Information Systems for Decision-Making

1.1.1. Intelligence Management
1.1.2. Data Warehouse
1.1.3. Balanced Scorecard (BSC)

1.2. Web Analysis

1.2.1. The Fundamentals of Web Analytics
1.2.2. Classical Media vs. Digital Media
1.2.3. The Web Analyst's Basic Methodology

1.3. Google Analytics

1.3.1. Configuring an Account
1.3.2. Javascript Tracking API
1.3.3. Customized Reports and Segments

1.4. Qualitative Analysis

1.4.1. Research Techniques Applied in Web Analytics
1.4.2. Customer Journey
1.4.3. Purchase Funnel

1.5. Digital Metrics

1.5.1. Basic Metrics
1.5.2. Ratios
1.5.3. Setting Objectives and KPIs

1.6. Strategy Analysis Areas

1.6.1. Web Traffic Acquisition
1.6.2. Activation
1.6.3. Conversion
1.6.4. Loyalty

1.7. Data Science and Big Data

1.7.1. Intelligence Management
1.7.2. Methodology and Analysis of Large Volumes of Data
1.7.3. Data Extraction, Processing, and Loading

1.8. Web Analytics Tools

1.8.1. Technological Basis of WA Tool
1.8.2. Logs and Tags
1.8.3. Basic and Ad-hoc Labeling

1.9. Data Visualization

1.9.1. Viewing and Interpreting Dashboard
1.9.2. Converting Data into a Value
1.9.3. Integrating Sources
1.9.4. Presenting Reports

1.10. Mobile Analytics

1.10.1. Mobile Measurement and Analysis Methodologies
1.10.2. Mobile Metrics: Main KPIs
1.10.3. Profitability Analysis
1.10.4. Mobile Analytics

A unique educational experience with which to add more points in your career advancement towards a future with better remuneration and greater prestige”

Teaching Objectives

This program has been designed to strengthen students' management skills in the field of Internet Analytics and Metrics, so that upon graduation they can apply with greater confidence and curricular support to positions of greater relevance within their own organization or in other fields of work.

This training will enhance your professionalism and problem-solving skills, enabling you to achieve your highest ambitions in the business of data analytics”

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Internet Analytics and Metrics will enable students to:

Master Google Analytics
Apply the latest web analytics tools and techniques
Interpret and report web analytics results
Develop strategies to carry out decision-making in a complex and unstable environment
Know and apply the main digital tools for market analysis and metrics
Apply the latest developments in mobile analytics

Postgraduate Certificate in Analysis and Metrics on the Internet.

Name: Internet Analytics and Metrics
Availability: InStock

Internet analytics and metrics refers to the process of collecting, measuring, analyzing and interpreting web data to understand and improve the performance of a website, digital marketing campaign or social media strategy. The ultimate goal is to improve user experience, increase conversions, retain visitors and improve ROI (return on investment).

Internet analytics and metrics process.

Definition of objectives: you must establish the specific objectives you want to achieve. Objectives may include increasing the number of visitors, reducing the bounce rate, improving dwell time, increasing conversions, among others.

Data collection: the necessary data must be collected to perform the analysis. There are several web analytics tools, such as Google Analytics, that can help collect the data.

Data analysis: once you have the data, you should analyze it to identify patterns, trends and behaviors among visitors. This will provide a better understanding of how users interact with the website or digital content.

Identifying opportunities: data analysis can help identify opportunities for improvement. For example, if you notice that the bounce rate is high on a particular page, you can analyze the content and design elements to make changes to improve engagement and retention.

Implementation of improvements: Once the opportunities for improvement have been identified, solutions should be implemented on the website or digital strategy to correct and optimize content and navigation.

Measuring progress: Once the improvements have been implemented, it is important to measure their effectiveness and compare them with previous results. This will allow you to determine whether you have achieved your stated objectives and whether further improvements should be made.

Internet analytics and metrics are vital for any company with an online presence. It allows for a better understanding of performance and opportunities for improvement, leading to a better return on investment in the digital realm.