Introduction to the Program

Communication agencies demand professionals like you: committed to the demands of the market, with skills in the use of new technologies and who are committed to Transmedia Storytelling”

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Big brands and communication agencies have understood the power of narrative when it comes to transmitting a certain image. Consumers are not looking for products through simple ads showing their features, they want that ad to become an experience, much like watching a movie or a short film. Therefore, in recent years there has been a qualitative leap in this type of publications.

The sector is increasingly focusing on multimedia and Crossmedia content, in which it is the consumers themselves who choose to continue to be informed through other media. However,, in addition, with the incorporation of Transmedia Storytelling, it has been possible to create innovative stories, which have opened the door to creativity to offer complete and high-quality communicative projects. This TECH Global University Postgraduate certificate is aimed precisely at Journalism and Communication professionals who wish to give a boost to their careers, focusing on this type of issues that will mark a before and after in their way of working.

A program of great intensity that will be indispensable to develop the necessary skills to be part of the creative, advertising and communication teams of the main companies in your country. A qualification that understands the needs of students and therefore is offered in a 100% online format, which gives them the opportunity to self-manage their time and achieve academic excellence in a short time, something that will undoubtedly translate into professional improvement.

Transmedia Storytelling has arrived to revolutionize the communication sector”

This Postgraduate certificate in Transmedia Storytelling and Crossmedia Concepts contains the most complete and up-to-date program on the market. Its most notable features are:

  • The development of practical cases presented by experts in Communication
  • Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
  • New developments on Transmedia Storytelling and Crossmedia
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies in Transmedia Storytelling and Crossmedia
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

A 100% online program with which you can study from anywhere in the world, you only need to have a computer or mobile device with internet connection”

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Knowing the difference between Transmedia and Crossmedia will be fundamental to apply the most appropriate for each project”

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Learn how to communicate your brand values through Transmedia Storytelling”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Transmedia Storytelling and Crossmedia Concepts

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Transmedia storytelling and crossmedia are two concepts related to storytelling on different platforms:

- Transmedia storytelling: is a process of storytelling across different platforms or media, such as television, film, video games, social networks, books, websites, etc. The idea is that each medium contributes a piece of the narrative puzzle, a unique and coherent experience that enriches the narrative universe in which the viewer is immersed. This means that a story can begin in a movie, continue in a video game and culminate in a novel. The goal of Transmedia storytelling is to involve users in the story and encourage their active participation.

- Crossmedia: is an approach in which a story or concept is expanded to different platforms, but does not necessarily require the story to be consistent across all media. The idea is that each media exposes different aspects of the plot, allowing the viewer to gain a more complete understanding of the story as a whole. In this case, each media in which the story is told or the brand is promoted is independent and can be enjoyed on its own.

The main difference between the two concepts is that transmedia storytelling seeks to create a single coherent and enriching experience across different platforms, while crossmedia focuses on the expansion and exposure of the same story in different media without demanding the narrative integrity of the story across all touchpoints. Each approach is aimed at different targets and audiences.

At the end of the program, students will be trained in the concepts and theoretical approaches to transmedia and crossmedia storytelling, will have skills and technical knowledge to design, create, produce, publish and analyze transmedia storytelling projects, and will know how to properly integrate different media to tell a single story. They will be able to better understand the dynamics of storytelling and transmedia content production in different fields and professional fields, from entertainment to digital marketing.