This Hybrid professional master’s degree will specialize you in Advertising Communication, from the understanding of consumer psychology to the mastery of creative tools and digital management skills”

The advancement of technology has revolutionized the way brands connect with consumers, introducing new platforms and tools that allow for more precise segmentation and more direct interaction. From social networks to Augmented Reality, the possibilities are endless, challenging Advertising Communication professionals to adapt quickly and create strategies that stand out in an environment saturated with advertising messages.

This is how this Hybrid professional master’s degree was created, which will address the structure of communication, providing professionals with a solid understanding of the fundamental principles that govern the effective transmission of advertising messages. In addition, it will be complemented by an introduction to the psychology of communication, exploring how mental and emotional processes influence the public's responses to advertising.

The course will also focus on advertising language and creativity in communication, providing journalists with the tools to develop persuasive and original messages. Both copywriting and art direction, crucial aspects in the production of quality advertising content, will also be examined.

Finally, corporate identity and public opinion will be covered, as well as the world of social networks and Community Management, preparing graduates to face the challenges of the digital environment. Legal and ethical regulations governing advertising practice will also be understood, ensuring that professionals are equipped to operate within legal and ethical boundaries while promoting products and services.

As such, TECH has developed a comprehensive university program, divided into two distinct segments. The first part will be completely online, adapting to the specific needs of the students and using the innovative Relearning methodology, which is based on the repetition of key concepts to facilitate a better assimilation of the content. The second part will consist of a three-week intensive internship at a leading company in the 3 weeks in a leading company in the advertising sector.

Add to your online study the realization of an internship internship in a marketing and advertising company, with the highest quality standards and the latest technology"

This Hybrid professional master’s degree in Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 case studies presented by university professors and communication professionals who are experts in advertising and marketing
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather essential information on those strategies and tools that are indispensable for professional practice
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out an internship in one of the best companies

Put your creativity to the test! You will analyze the role played by this fundamental skill in Advertising Communication, from effective copywriting to innovative art direction"

In this Hybrid professional master’s degree proposal, professionalizing and blended mode, the program aims to update advertising professionals who develop their functions in Marketing and advertising companies, and who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge in the advertising practice, and the theoretical-practical elements will facilitate the theoretical-practical elements will facilitate the updating of knowledge.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the advertising professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to specialize in real situations. The design of this program is based on Problem Based Learning, by which you will have to try to solve the professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will acquire a complete and updated knowledge in Advertising Communication, preparing you to face the challenges of the market with solid knowledge and skills. What are you waiting for to enroll?"

You will delve into the psychology of communication, gaining a deep understanding of how mental and emotional processes influence the public's responses to advertising strategies"

Taking a Hybrid professional master’s degree in Advertising Communication will offer a unique opportunity for those who wish to enter the exciting world of advertising with flexibility and depth. This type of program combines the convenience of online study with direct interaction and hands-on learning, a hybrid approach that will facilitate the immediate application of theoretical knowledge in real projects, fostering the development of practical skills and the creation of a network of professional contacts. In addition, by covering topics as diverse as the psychology of communication, advertising creativity and social media management, professionals will be prepared to face the current and future challenges of the advertising field.

You will gain solid theoretical knowledge through the most innovative digital resources, and then benefit from a practical stay in a renowned advertising company"

1. Updating from the latest technology available

Among the most outstanding innovations in Advertising Communication is the use of Artificial Intelligence and Machine Learning, enabling the creation of highly personalized and segmented campaigns in real time. Big Data analysis platforms also provide deep insights into consumer behavior, facilitating more effective and accurate strategies. In addition, Augmented Reality (AR) and Virtual Reality (VR) are transforming user experiences, offering more immersive and memorable interactions.

2. Gaining in-depth knowledge from the experience of top specialists

The large team of professionals that will accompany the specialist throughout the practical period is a first-class and an unprecedented guarantee of updating. With a specifically designated tutor, the student will be able to work on real projects in a state-of-the-art environment, which will allow them to incorporate in their daily practice the most effective procedures and tools in Advertising Communication.

3. Entering first-class professional environments

TECH carefully selects all available centers for Internship Programs. Thanks to this, specialists will have guaranteed access to a prestigious work environment in the area of Advertising Communication. In this way, you will be able to see the day-to-day work of a demanding, rigorous and exhaustive work area, always applying the latest Strategies and techniques in its work methodology.

4. Combining the best theory with state-of-the-art practice

The academic market is plagued by teaching programs that are poorly adapted to the daily work of the specialist and that require long teaching hours, often not very compatible with personal and professional life. For this reason, TECH offers a new learning model, 100% practical, that allows you to take charge of large projects in the field of Advertising Communication and, best of all, to put it into professional practice in just 3 weeks.

5. Opening the door to new opportunities

The growing importance of social media and user-generated content offers new avenues for direct and authentic interaction with consumers. In fact, the rise of emerging platforms and innovative formats, such as Influencer Marketing, also expands creative and outreach possibilities. By staying on top of these trends and adapting quickly to market changes, Advertising Communication professionals will discover unique opportunities to stand out, strengthen brand recognition and make a significant impact.

You will have full practical immersion at the center of your choice"