Deepen your knowledge in the field of computer technologies by incorporating the most advanced aspects of this area of work”

Living in the so-called digital era, we have become hyper-connected with all kinds of devices. The Internet world has evolved at an unstoppable pace in recent years, so the demand for websites increases every day. 

This high-level program offers specialist knowledge to help professionals create, manage, evaluate and monetize a large-scale website from a global perspective and direct the stages involved in website management. 

During these weeks of intensive study, the professional will learn to apply specialized knowledge to create an e-commerce business from scratch, examine a successful marketing strategy, learn how to carry out promotional campaigns and interpret analytical data to make business decisions. The student will also be able to establish the commercial objectives of the project and will learn to apply the different user-centered marketing methodologies and tools. 

This Postgraduate diploma has been created by a team of expert teachers with multi-faceted skillsets and a wealth of experience and specialized knowledge in their respective fields. As it is a 100% online program, the student will not have to neglect their personal or professional commitments. Upon completion of the program, students will have updated their knowledge and will be in possession of a highly prestigious Postgraduate diploma that will allow them to advance personally and professionally.

In this Postgraduate diploma, you will be able to balance the efficiency of the most advanced learning methods with the flexibility of a program that is designed to be adapted to your schedule, without sacrificing quality"

This Postgraduate diploma in Website Marketing contains the most comprehensive and up-to-date program on the market. Its most notable features are: 

• Case studies presented by experts in Website Marketing 
• Graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be undertaken to improve learning
• A special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

An intensive professional growth program that will allow you to operate in a sector with a growing demand for professionals"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Succeed with the best and acquire the knowledge and skills you need to embark on Website Marketing"

A unique program that stands out due to the quality of its contents and its excellent teaching staff"

The syllabus has been designed based on educational efficiency, carefully selecting the contents to offer a comprehensive course, which includes all the fields of study that are essential to achieve real knowledge of the subject. Including the latest updates and aspects of the field. Thus, a program has been established with modules that offer a broad overview of Website Marketing. From the first module students will see their knowledge expanding, which will enable them to develop professionally, knowing that they can count on the support of a team of experts.

Comprehensive yet focused; this program will provide you with the specific knowledge IT professionals need to compete among the best in the sector”

Module 1. Website Marketing

1.1. Website Commercialization 

1.1.1. Website Commercialization 
1.1.2. Website Development Cost 
1.1.3. Profitability Calculations 

1.2. Invoicing and Taxation 

1.2.1.  Freelance Invoicing 
1.2.2. Company Invoicing 
1.2.3. Taxation 

1.3. Sales Funnels: Attraction Phase 

1.3.1. Organic Traffic 

1.3.1.1. SEO 

1.3.2. Payment Traffic 

1.4. Sales Funnels: Interaction Phase 

1.4.1. E-Mailing 
1.4.2. Forms 
1.4.3. CTAs 

1.5. Sales Funnels: Conversion Phase 

1.5.1. Offer 
1.5.2. Ideas to Close the Sale 
1.5.3. Customer Objections 

1.6. Sales Funnels: Loyalty Phase 

1.6.1. Exceeding Customer Expectations 
1.6.2. Customer Service 
1.6.3. Affiliation Systems 
1.6.4. Surveys 

1.7. Analytics 

1.7.1. Analysis 
1.7.2. KPIs 
1.7.3. Emailing Analytics 
1.7.4. Social Media Analytics 

1.8. Analytics: Analyzing Websites Using Google Analytics 

1.8.1. Audience Analytics 
1.8.2. Purchase Analytics 
1.8.3. Behavior Analytics 
1.8.4. Conversion Analytics 

1.9. Marketing Automation 

1.9.1. The Purpose of Automating 
1.9.2. Automation Software 
1.9.3. Workflows 
1.9.4. Scoring 

1.10. Growth Hacking 

1.10.1. Growth Hacking 
1.10.2. The Emergence of Growth Hacking 
1.10.3. Techniques and Examples

Module 2. Website Engineering and Architecture 

2.1. Website Engineering and Architecture 

2.1.1. Website Architecture 
2.1.2. Uses and Applications 

2.2. The Pillars of Web Architecture 

2.2.1. Public 
2.2.2. Contents 
2.2.3. Context 

2.3. Horizontal Web Architecture 

2.3.1. Advantages 
2.3.2. Examples: 

2.4. Vertical Web Architecture 

2.4.1. Advantages 
2.4.2. Examples: 

2.5. Web Architecture Phases 

2.5.1. Taxonomy 
2.5.2. Labelling 
2.5.3. Site Map 

2.6. Web Architecture and Web Design 

2.6.1. Types of Pages 
2.6.2. Component Presence 
2.6.3. Linking Needs 

2.7. Web Architecture and Web Browsing 

2.7.1. Structure 
2.7.2. Categorization 
2.7.3. Marking 
2.7.4. Usability 

2.8. Web Architecture and SEO 

2.8.1. Benchmark 
2.8.2. Keyword Research 
2.8.3. URLs 
2.8.4. Internal Links 
2.8.5. Cannibalization 

2.9. Web Architecture Tools 

2.9.1. Mindmeister Mind Maps 
2.9.2. Analyzing URLs Screaming Frog SEO Spider 
2.9.3. Analyzing Web Traffic Using Google Analytics 

2.10. Google Search Console   

2.10.1. Keyword Analysis 
2.10.2. Opportunity Keywords 
2.10.3. Website Performance

Module 3. Website Security Systems

3.1. Perimeter Security 

3.1.1. Network Firewall 
3.1.2. Demilitarized Zone (DMZ) 
3.1.3. Load Balancers 

  3.1.3.1. Content Delivery Network (CDN) 

3.1.4. Web Application Firewall (WAF)

3.2. Encrypted Web Communications 

3.2.1. SSL Certified 
3.2.2. Protocols 
3.2.3. Cipher Suites 
3.2.4. Vulnerabilities 

3.2.4.1. Poodle 
3.2.4.2. Ticketbleed 
3.2.4.3. Beast Attack 
3.2.4.4. ROBOT 
3.2.4.5. Heartbleed

3.3. Vulnerability Analysis 

3.3.1. XXS (Cross Site Scripting) 
3.3.2. SQL Injection 
3.3.3. CSRF 
3.3.4. Code Injection 
3.3.5. DoS 

3.3.5.1. DDoS 

3.4. Security Headers 

3.4.1. X-Frame Options 
3.4.2. X-XSS-Protection 
3.4.3. X-Content-Type-Options 
3.4.4. Referrer Policy 
3.4.5. HTTPS Strict Transport Security (HSTS) 

3.5. Authentication and Authorization 

3.5.1. HTTP Authentication 

3.5.1.1. Basic 
3.5.1.2. Digest 
3.5.1.3. NTLM 

3.5.2. Protocols and Standards 

3.5.2.1. Oauth 
3.5.2.2. OpenID 

3.6. Web Auditing 

3.6.1. Auditing Technique 

3.6.1.1. Black Box 
3.6.1.2. White Box 
3.6.1.3. Grey Box 

3.6.2. OWASP Methodology 
3.6.3. Bug Bounty 

3.7. Application Programming Interface (API) Security 

3.7.1. Types of APIs 

3.7.1.1. REST 
3.7.1.2. SOAP 
3.7.1.3. Others 

3.7.2. Attacks and Risks 
3.7.3. Traffic Analysis 

3.8. Content Management System (CMS) Security Management 

3.8.1. Wordpress 
3.8.2. Joomla 
3.8.3. Drupal 
3.8.4. Magento 

3.9. Secure Application Development 

3.9.1. Secure Software Development Life Cycle 
3.9.2. Risk Assessment 
3.9.3. Security Tests 
3.9.4. Good Practices 

3.10. Crisis Management and Resilience 

3.10.1. Crisis Management and Incident Response 
3.10.2. Security Incident Response Process 

  3.10.2.1. Preparation 
  3.10.2.2. Identification 
  3.10.2.3. Containment 
  3.10.2.4. Eradication 
  3.10.2.5. Recuperation 
  3.10.2.6. Lessons Learned 

3.10.3. Backup Copies

Module 4. e-Commerce Creation and Administration

4.1. e-Commerce Development

4.1.1. Functions 
4.1.2. Advanced Functions 
4.1.3. Administration 

4.1.3.1. Payment Systems 
4.1.3.2. Customer Management 
4.1.3.3. Order Management 

4.1.4. Dropshipping 

4.2. Database Programming and Structure 

4.2.1. Selecting Development Environment 
4.2.2. Web Structure for e-Commerce
4.2.3. Database Structure 

4.3. e-Commerce Design

4.3.1. Main Screen 
4.3.2. Login and Register Areas 
4.3.3. Product Screen Structure 
4.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc. 

4.4. Proprietary Development vs. CMS (Content Management System) 

4.4.1. Advantages and Disadvantages of Using CMS 
4.4.2. Selecting CMS According to Development Types 
4.4.3. Proprietary System or Online Cloud 

4.4.3.1. Wordpress + Woocommerce 
4.4.3.2. Prestashop 
4.4.3.3. Magento 
4.4.3.4. Shopify 

4.5. Installing and Configuring the Work Environment 

4.5.1. Hosting and Domain 

4.5.1.1. SSL Activation and PHP Configuration 

4.5.2. Installing CMS 

4.5.2.1. Wordpress + Woocommerce Installation 
4.5.2.2. Prestashop Installation 
4.5.2.3. Magento Installation 

4.5.3. Configuring and Launching CMS 

4.5.3.1. Configuring and Launching Wordpress + Woocommerce 
4.5.3.2. Configuring and Launching Prestashop 
4.5.3.3. Configuring and Launching Magneto 

4.5.4. Selecting a Definitive Work Environment 

4.6. UX (User eXperience) 

4.6.1. Design 
4.6.2. Functionality vs. Design 
4.6.3. Final Customer Optimization 
4.6.4. Visibility of Priority Parts 

4.7. SEO (Search Engine Optimization) 

4.7.1. Keyword Search for Our Store 
4.7.2. Optimizing Pages, Meta Labels, Titles and Others 
4.7.3. Optimized Content 
4.7.4. Backlinks, Press Releases and Reviews 
4.7.5. Social Media and Marketing 

4.7.5.1. Creating Promotions 
4.7.5.2. Optimizing Promotions and Buyer Persona 

4.8. Payment and Logistics Systems 

4.8.1. Configuring Virtual and Physical Payment Systems 

4.8.1.1. PayPal 
4.8.1.2. Stripe 
4.8.1.3. Cash on Delivery 
4.8.1.4. POS Banking 
4.8.1.5. Installment Payment Systems 

4.8.2. Logistics 

4.8.2.1. Optimizing Shipment Channels 
4.8.2.2. Optimized Shipment Selector Configuration 

4.8.3. Delivery Automation 

4.9. Marketing and Advertising 

4.9.1. Competitive Analysis 
4.9.2. Work Tools 

4.9.2.1. Analysis Tools 
4.9.2.2. Design Tools 
4.9.2.3. SEO Tools 
4.9.2.4. Optimization Tools 

4.9.3. Installing Tracking Pixels for Advanced Segmentation 
4.9.4. Creating Promotions 

4.9.4.1. Facebook Ads 
4.9.4.2. Twitter, TikTok, Pinterest and Other Massive Platforms 
4.9.4.3. Google Ads 
4.9.4.4. Ad Optimization 

4.10. Analysis, Data Measuring and Results 

4.10.1. Measuring Traffic 
4.10.2. Search Engine Analysis 
4.10.3. Sources and Sales Percentages 
4.10.4. Creating Promotional Landing Pages 
4.10.5. Selling on Marketplace 

4.10.5.1. Amazon 
4.10.5.2. eBay 

4.10.6. Problem Solving  

A unique, key and decisive training experience to boost your professional development”