Film is a globalized industry that generates millions worldwide. Specialize with this Postgraduate Certificate and become one of the leading experts in the sector"

Audiovisual promotion is an indispensable factor in the film industry. Proper communication, advertising and marketing campaigns allow productions to garner international interest, which means the films can then be seen in different countries around the world, through film festivals and digital platforms. Netflix, for example, arrived on the scene and completely revolutionized the way we watch series, documentaries and movies. But not only this platform, HBO, Amazon Prime, Disney +, are just some of the options that users can choose to enjoy the best movies from home.  

This has made film distribution through the network more competitive, and the public has access, at a very low cost and with a single click, to the best international productions. To offer design professionals the best qualification currently available in this field, TECH has designed this postgraduate certificate in Management and Promotion in of Audiovisual Products, which will give them the keys to make their companies' films compete among the best in the sector, achieving high ratings and, therefore, placing them among the most watched films at an international level.  

Specifically, the syllabus covers: Audiovisual distribution, the structure of distribution companies, market research in cinema, social networks as a means of promotion, Internet distribution and film festivals The latter have traditionally been the most important exhibition channels worldwide and, therefore, it is important not to forget the importance of a film that is broadcasted through one of these events, as it usually acquires the favor of audiences and critics. 

A 100% online program that will allow students to manage their own study time, meaning they are not hindered by by fixed schedules or the need to commute to another physical location. They can access all the contents at any time of the day, allowing them to balance their professional and personal life with their academic life.  

Film festivals are one of the main channels for audiovisual promotion. Study at TECH and learn about its importance within the film industry" 

This postgraduate certificate in Management and Promotion in of Audiovisual Products contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• Case studies presented by design experts 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies for the Management and Promotion of Audiovisual Products
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Position yourself among the elite in film promotion and distribution and ensure that the films you work with achieve huge audience success" 

Its teaching staff includes professionals from the field of design, who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

A quality program to master the main strategies for audiovisual distribution"

The online format of this postgraduate certificate will give you the opportunity to study from the comfort of your own home and at the time of your choosing"

This TECH postgraduate certificate has been developed for designers to acquire the necessary qualifications that will allow them to work successfully in the film industry, since in management or promotion positions, analyzing, managing and controlling audiovisual products are just some of the tasks in which the student must know how to handle successfully and, therefore, this program will give them the keys to do so. Undoubtedly, an education that will represent a difference in your professional development. 

If you have always wanted to work in the film industry, this program will give you the keys to access the best international companies" 

General Objectives

• Learn the working protocols in the area of management in the audiovisual sector 
• Know the different channels and techniques for promoting an audiovisual production

Specific Objectives

• Know the fundamental concepts that govern the distribution, marketing and diffusion of an audiovisual product in contemporary society
• Identify the different audiovisual exhibition windows and monitor amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

With this program you will learn about the main Audiovisual distribution channels"