Your creativity will help you break into this new field of work" 

Optimally managing an audiovisual product is a job that requires specialized knowledge of the transmission platform models that have emerged in recent years. As a result, video game designers can adapt their technology skills to benefit the industry.  

Thus, the postgraduate diploma in Audiovisual Product Management will provide students with training focused on the structuring of audiovisual companies, new business models in the field of communication and the main promotional strategies in the industry. All of them are essential concepts to face a new labor challenge, achieving a more attractive profile, adapted to the demands of the sector.  

Because of the above, completing the degree will open the doors to a highly competitive professional market, which requires designers with an innovative perspective and exceptional creativity. In addition, their knowledge in animation will allow them to work in companies such as Pixar, Disney, Sony Pictures, which has specialized in recent years in the creation of animated products. 

Your talent and skills are needed in the world of audiovisual production" 

This postgraduate diploma in Audiovisual Product Management contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• Practical cases studies are presented by experts in Design
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Audiovisual Product Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Enter a new job market, making the most of your talent to create stories" 

It includes, in its teaching staff, professionals belonging to the field of design, who bring to this program the experience of their work, as well as recognized specialists from prestigious societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations. 

This program is designed around Problem Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

It studies in depth the challenges of the digital environment in the business models of journalistic companies"

Manages strategic, human, material and technical resources in an audiovisual business"

This program has been designed for those video game programmers who wish to start a new career path. In this way, they will improve their techniques and create animation productions that compete in highly demanding markets. Therefore, they will be prepared to manage an audiovisual work team, administering the different resources available to do an excellent job. In this way, they will be able to access new jobs and test their skills.  

Meet your new professional goals, study the changes that digital networks have imposed on the sector" 

General Objectives

• Know the structure of the audiovisual system 
• Learn how new businesses are managed and configured in the contemporary audiovisual landscape 
• Know how audiovisual content is managed and produced

Specific Objectives

Module 1. Structure of the Audiovisual System

• Know the basis of the functioning of the audiovisual system: to fix fundamental contents, to know and texts texts worked on in each topic
• Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication: understanding the main ideas, relating concepts and elements
• Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Identify current issues and debates concerning the audiovisual system

Module 2. Cultural Industries and New Communication Business Models

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 3. Management and Promotion of Audiovisual Products

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society
• Identifying the different audiovisual exhibition windows and monitoring amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

Companies like Disney are looking for specialized and integral designers, capable of leading a team and creating a new story"