Lorena Pedre is the Creative Director at DoubleYou, where she has developed integrated campaigns that mix digital, print, OOG, radio and content generation. From that position he has had the opportunity to work with brands such as Open Arms, Volotea, Yatekomo (Gallina Blanca), KitKat (Nestlé), Nike, Platanomelón, Sunglass Hut (Luxottica Group), Festina Group or Futbar (Mediapro).  

At the same time, she has been a contributor to Lamono magazine, where she has interviewed international artists such as Martin Parr, Ron English, Gus Powell, Dan Witz and Angela Boatwright. As a copywriter she has also been linked to agencies like Grey Group Spain and Smartbox.  

In terms of his academic background, he has developed specialization programs in Advertising Strategy and Creativity, as well as writing scripts for short films.  

• Creative Director at DoubleYou Advertising Communication Agency
• Editor of Lamono Magazine  
• Contributing editor of Le Cool magazine 
• Copywriter in Gray Group Spain 
• Co-editor of CYAM Mag 
• Copywriter in Smartbox 
• Copywriter in FMRG Compact 
• Bachelor’s degree in Advertising and P.R., Advertising by the Rovira i Virgili University
• Bachelor’s degree in Advertising and P.R., Advertising from the University of Valladolid 
• Bachelor’s degree in information and communication sciences, advertising from the Catholic University of Western France 
• Master's Degree in Advertising Strategy and Creativity, Advertising by the Ramon Llull University
• Master's Degree in Advertising, Creative Design by Zink Project