Start your own advertising agency and apply branded content techniques thanks to the 10 Masterclasses of an International Guest Director included in this Postgraduate Diploma”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

Traditional advertising has given way to endless possibilities. Therefore, guided by the network's advantages, a larger audience can be reached immediately. However, in order to achieve this, agencies need to have professionals with specialized knowledge to apply all these available tools to create attractive messages. This program provides students with all the information they need to know about Branded Content to more effectively reach a specialized and demanding audience. 

Thanks to this program, you will learn how to manage virtual communities that are essential to improve the promotion of your brand"  

Syllabus

Today's consumers have much more information than they did decades ago. They are able to choose what they want to consume before they even see it in physical stores and have everything they need at their fingertips at the click of a button. Advertising campaigns must therefore be able to attract an increasingly demanding public and build loyalty.  

This Postgraduate Diploma in Branded Content offers students the opportunity to specialize in an essential sector to create a brand image that is recognized and accepted by the audience, in which the characteristics of their products are shown, but above all, their own values. In this way, students will be able, through different media, to create stories that will resonate with people and incite them to a certain action. However, they will also be able to create digital communities that focus on a specific brand, being able to manage them in order to achieve a better reputation.

All this, through entirely new content, distributed in 3 modules in which students will learn from the new communication paradigms, to the management of these communities or the use of the brands themselves as content editors. A program that adapts to students' needs and, therefore, is offered in a 100% online format, which will undoubtedly be a unique opportunity to improve their skills and capabilities. 

This Postgraduate Diploma takes place over 6 months and is divided into 3 modules: 

Module 1. A New Communication Paradigm
Module 2. Creation and Management of Digital Communities 
Module 3. Universal Transmedia Case Studies

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma in Branded Content completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. A New Communication Paradigm 

1.1. Media Transformation and Audience Fragmentation

1.1.1. The New Role of the Media
1.1.2. The Citizen Facing the Digital Revolution
1.1.3. Consumption and Infoxication

1.2. Media Convergence

1.2.1. Technological Convergence
1.2.2. Socio-Cultural Convergence
1.2.3. Corporate Convergence

1.3. Internet 2.0: from Monologue to Dialogue

1.3.1. The Fragmentation Process
1.3.2. The Effect of Technology
1.3.3. The Questioning of Traditional Media

1.4. Long Tail

1.4.1. Long Tail Business Models
1.4.2. Elements of a Long Tail Model

1.5. The New Prosumer

1.5.1. The Third Wave
1.5.2. Spectators vs. Influencers

1.6. Internet 2.0

1.6.1. Penetration and Usage Data
1.6.2. From Monologue to Dialogue
1.6.3. The Internet of Things

1.7. Participatory Culture

1.7.1. Features
1.7.2. Internet and Public Opinion
1.7.3. Co-Creation

1.8. The Ephemeral Attention

1.8.1. Multi-Mediality
1.8.2. Multi-Tasking
1.8.3. The Collapse of Care

1.9. Hardware: from the Black Box to the Hyperconnected Home

1.9.1. The Black Box
1.9.2. New Devices
1.9.3. Breaking Down the Digital Divide

1.10. Towards a New Television

1.10.1. Premises of the New TV
1.10.2. Self-

Module 2. Creation and Management of Digital Communities

2.1. A Virtual Community and Where We Can Create Them

2.1.1. Types of User
2.1.2. Spaces Where Virtual Communities Can Be Created
2.1.3. Particularities of these Spaces

2.2. Facebook and Instagram Community Management

2.2.1. Community Creation and Management Tools
2.2.2. Possibilities and Limits

2.3. Twitter Community Management

2.3.1. Community Creation and Management Tools
2.3.2. Possibilities and Limits

2.4. YouTube Community Management

2.4.1. Community Creation and Management Tools
2.4.2. Possibilities and Limits

2.5. Twitch Community Management

2.5.1. Community Creation and Management Tools
2.5.2. Possibilities and Limits

2.6. Management of Future Communities in Emerging Spaces. Your Keys

2.6.1. Keys to Be Taken into Account in the Analysis of the Commented Networks
2.6.2. What Steps to Take When New Social Networks are Launched
2.6.3. Speeches and Dialogues

2.7. How to Trigger Content Generation by Users

2.7.1. Prosumer after COVID
2.7.2. Contests, Sweepstakes and Campaigns
2.7.3. Connection with Social Networks and Transmedia

2.8. Content Planning and Measurement I

2.8.1. Types of Content and Writing
2.8.2. Content Structuring

2.9. Content Planning and Measurement II

2.9.1. Measurement of Actions in Social Networks
2.9.2. Impact on Google
2.9.3. Decision Making

2.10. Development of Contents in Blogs and their Movement through Networks

2.10.1. The Importance of Blogging Today
2.10.2. Techniques for Content Movement through 

Module 3. Universal Transmedia Case Studies

3.1. Transmedia Originating in Films
3.2. From Letters to the Screen
3.3. Transmedia Epic Mythology and Fantasy
3.4. Fiction that Goes Beyond Comics
3.5. Video games with multiple narratives
3.6. Television Exploring New Narratives
3.7. When the Fandom Phenomenon Creates Its Own Content
3.8. Prototransmedia Originating in the Theater
3.9. Music that is Not Just Listened To
3.10. Leisure Offerings that have Jumped to Other P

Apply content marketing strategies in your projects and get your brand closer to your audience"