Sign up and access a 100% online program that will allow you to fully address key concepts in building brands in an efficient way" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Advertisement Creation and Advertising Communication is a program that is especially aimed at fundamental knowledge related to emotional and social intelligence, the concept of communication and the transgression of codes. This is why this program is oriented from a theoretical-practical structure integrated with the experience and background of a highly qualified team.

You will master creative content strategies in the creation of advertisements with this Postgraduate diploma Enroll now!” 

Syllabus

This Postgraduate diploma integrates 6 months of online learning, where TECH, through a top level education, will propel the graduates to the top of their professional careers, reaching the best positions in the advertising sector. In this way, they will face the different obstacles that the advertising industry has to face in the labor market. Accordingly, the qualification provides a variety of knowledge that specifically addresses the benefits of knowing the target and virtual and augmented reality. 

The teaching staff has developed an important syllabus that integrates 3 modules, with the purpose that the student enhances their skills in detailing how the software of creative advertising thinking works. 

Therefore, professionals specialized in this field are increasingly in demand in the advertising area, so they must be up to date on all the new resources in the creation of advertisements. That is why TECH launches this Postgraduate diploma where it welcomes the latest trends for brand positioning and content attraction.  

This academic program will take place on an innovative 100% online platform. From it, you will have the opportunity to study through disruptive methods such as the Relearning method, which facilitates the assimilation of content quickly and flexibly. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. How to create ads
Module 2. How to create a brand
Module 3. Personal branding and political campaigns

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Advertisement Creation and Advertising Communication in a totally online way. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. How to create ads 

1.1. How an advertising creative thinks 

1.1.1. How he thinks in a natural way 
1.1.2. How he thinks professionally 
1.1.3. Conclusions  

1.2. The strategic importance of the target 

1.2.1. The essential motivation 
1.2.2. Benefits of knowing the target  
1.2.3. How to analyze target audience data 
1.2.4. Insight in advertising 

1.3. How to structure the message 

1.3.1. Communication axis 
1.3.2. Concept of Communication 
1.3.3. Transmission scheme 

1.4. Where to create in communication 

1.4.1. The Name 
1.4.2. Certificate 
1.4.3. The spot 
1.4.4. The radio spot  
1.4.5. Outdoor Advertising  
1.4.6. Others 

1.5. Art Direction 

1.5.1. How many elements  
1.5.2. Size hierarchy 
1.5.3. Copy?  
1.5.4. Cost savings 
1.5.5. The Brand's Style 
1.5.6. Obviousness 
1.5.7. If it does not contribute  

1.6. Creative Techniques 

1.6.1. The keys to advertising 
1.6.2. Advertising genres and styles 
1.6.3. Conclusions  

1.7. How to create advertising 

1.7.1. How to get free publicity 
1.7.2. How to get a brand in the news 
1.7.3. Conclusions  

1.8. Digital creativity  

1.8.1. Digital creativity 
1.8.2. Digital advertising 
1.8.3. Conclusions  

1.9. How to create creative ads  

1.9.1. A striking visual concept 
1.9.2. A text that excites 
1.9.3. Surprise 
1.9.4. Types of Creativity 
1.9.5. Test and optimize 

1.10. The future of creative research 

1.10.1. Artificial Intelligence 
1.10.2. Virtual Reality and Augmented Reality 
1.10.3. Online collaboration 
1.10.4. Data-driven research

Module 2. How to create a brand

2.1. Psychological advertising models 

2.1.1. Henry Joanis' model 
2.1.2. Fishbein model 
2.1.3. Rosser Reeves model 
2.1.4. David Ogilvy model 

2.2. Creative Currents in Advertising 

2.2.1. USP  
2.2.2. Brand image 
2.2.3. Permanent values 
2.2.4. Spectacle advertising 
2.2.5. The transgression of codes 
2.2.6. The attraction of content   

2.3. What is the purpose of a brand? 

2.3.1. Utilities 
2.3.2. How a need is created 
2.3.3. Differences between logo and brand 
2.3.4. The origin of trademarks  
2.3.5. Brand Wheel 
2.3.6. Brand Positioning 
2.3.7. When a brand is born 
2.3.8. Brand, the difference 
2.3.9. Creativity is the luxury 

2.4. The logical ladder in brand building 

2.4.1. The Name 
2.4.2. Attributes 
2.4.3. Benefits 
2.4.4. Group 
2.4.5. Spokesperson 
2.4.6. Role Playing   

2.5. The claim and the slogan  

2.5.1. Differences between claim and slogan 
2.5.2. The claim and the slogan as a sales argument 
2.5.3. Claims or slogans to create content 

2.6. Creative Strategy  

2.6.1. The advertising strategy with a creative approach 
2.6.2. How to be creative in the strategy 
2.6.3. Creative strategies used in advertising and marketing 
2.6.4. Differences between marketing strategy and advertising strategy  

2.7. Creative content strategies  

2.7.1. User-Generated Content 
2.7.2. Influencer Marketing 
2.7.3. Interactive Experiences 
2.7.4. A striking visual concept  
2.7.5. Emotional narrative 
2.7.6. Use of new platforms and formats 

2.8. Creativity in media planning 

2.8.1. Media Planning 
2.8.2. Creative media planning 
2.8.3. Examples of surprising media planning 

2.9. Types of advertising content 

2.9.1. Sponsored content 
2.9.2. Linking brands with macro contents 
2.9.3. Creation of websites based on audiovisual content 
2.9.4. Creating for social networks  
2.9.5. Creating for cell phones 
2.9.6. Create for video games 
2.9.7. Creating interactive content 
2.9.8. Create content directly for brands 

2.10. Current context of brands  

2.10.1. Advertising in the digital environment  
2.10.2. Customer experience  
2.10.3. Conclusions 

Module 3. Personal branding and political campaigns

3.1. Personal Brand  

3.1.1. Personal branding wheel 
3.1.2. Creative Personal Brands 
3.1.3. Examples  

3.2. Personal brand development 

3.2.1. Positioning 
3.2.2. Storytelling 
3.2.3. Social media 
3.2.4. Advertising and self-promotion 

3.3. Creative networking strategies  

3.3.1. Events and conferences 
3.3.2. Online groups and communities 
3.3.3. Collaborations 

3.4. Guide to a political campaign  

3.4.1. Candidacy analysis 
3.4.2. Context analysis 
3.4.3. Objectives

3.5. Candidate training  

3.5.1. Emotional Intelligence 
3.5.2. Social intelligence 
3.5.3. Attitude, aptitude, vision, mistakes

3.6. Strategy 

3.6.1. Campaign fundamentals 
3.6.2. Achieving objectives 
3.6.3. Schedule 
3.6.4. An accompanying person 

3.7. Brand Identity 

3.7.1. Claim 
3.7.2. Graphic image 
3.7.3. Digital window 
3.7.4. Advertising 

3.8. Human Resources  

3.8.1. Vision  
3.8.2. Roles  
3.8.3. Examples

3.9. Project model  

3.9.1. Thematic pillars  
3.9.2. Essential motivation  
3.9.3. Examples  

3.10. Mobilization  

3.10.1. Acts  
3.10.2. The tide 
3.10.3. Conclusions 

A unique training experience, key and decisive to boost your professional development"