This Postgraduate certificate will give your career the boost it needs and will allow you to access more prestigious jobs within the Commercial Management of the video game industry”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

TECH is aware of the importance of good Commercial Management within any company. That is why in this degree the graduate will find the necessary information that will help them to become the best and most qualified professional. In addition, the Relearning methodology used in all the programs at this university, will favor their learning and will allow them to save effort and hours of study.

In the syllabus you will find case studies based on successful companies in the video game industry such as LucasArts or Ubisoft, which will serve as a guide for the development of your business strategy”

Syllabus

The design and elaboration of the syllabus of this Postgraduate certificate in Commercial Management in Video Game Companies has been carried out by the teaching team, who have managed to adapt the entire syllabus to the labor demand required by Gaming companies.

That is why the content of this program is the best and most updated in the market. It is focused exclusively on ensuring that students acquire the necessary skills and abilities that allow them to develop professionally and with total guarantee of success within the Commercial Management of the different areas of an entity dedicated to video games.

In addition, TECH presents this online program with the aim that graduates can organize their academic experience based on their personal and work availability. Additionally, in the Virtual Classroom you will find complementary material in the form of videos prepared by the teaching team, extensive readings, research articles, etc., with which you can delve into the different sections of the syllabus, thus obtaining a personalized and appropriate learning to your own demand.

This Postgraduate certificate in Commercial Management of Video Game Companies is developed over 6 weeks and in a single module:

Module 1. Commercial Management

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate certificate in Commercial Management in Video Game Companies completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Commercial Management

1.1. Commercial Organization Models

1.1.1. Commercial Departments
1.1.2. Commercial Department Tools
1.1.3. Sales Force

1.2. Commercial Objectives

1.2.1. Commercial planning
1.2.2. Forecasts and Budgets
1.2.3. Commercial Budgets

1.3. Commercial Forecast

1.3.1. Commercial Department Cost Effectiveness
1.3.2. Sales Projections
1.3.3. Controlling Commercial Activity

1.4. New Relationship Models

1.4.1. Commercialization in New Business Models
1.4.2. Personalization as a Main Driver of Customer Relations
1.4.3. Developing Customer Experiences

1.5. Consultative Selling

1.5.1. Sales Psychology
1.5.2. Persuasive Communication
1.5.3. Sales Methods Introduction and Evolution

1.6. Sales Methods

1.6.1. Retail or B2C Sales
1.6.2. B2B External Sales
1.6.3. Online Sales

1.7. Digital Social Selling

1.7.1. Social Selling
1.7.2. Social Attitude: Create a Network of Contacts
1.7.3. Process of Attracting a New Customers Using Social Media

1.8. Digital Sales Methodologies

1.8.1. Main Agile Methodologies in Digital Sales
1.8.2. Scrum Sales, Neat Selling, Snap Selling, Spin Selling, etc.
1.8.3. Inbound Sales B2B and Account Based Marketing

1.9. Marketing Support in the Commercial Department

1.9.1. Marketing Management
1.9.2. The Value of Digital Marketing (B2C/B2B)
1.9.3. Marketing Mix Management in Commercial Departments

1.10. Organization and Planning of the Salesperson’s Work

1.10.1. Sales Zones and Routes
1.10.2. Time Management and Management Meetings
1.10.3. Analysis and Decision Making 

A program with which you will deepen your knowledge of marketing support in the commercial area and digital social selling, concepts that you will use in your day-to-day work as a business manager in this area”