TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The focus of the Postgraduate certificate in Customer Experience Analytics is to adapt to the needs of professionals in this field, which is why it is taught online. Students will have the opportunity to customize their learning experience during the six-week program, as they have the freedom to choose when and where to study. The program's flexible and affordable approach allows specialists to adapt their educational resources to their schedules and work commitments.

The 150 hours of diverse content in this program will be hosted on a cutting-edge Virtual Campus that you will be able to access from any device with an Internet connection"

Syllabus

The main objective of the Postgraduate certificate in Customer Experience Analytics is to improve analytical skills and efficient decision making in the field of Customer Experience, delving into the identification of customer needs.

During the six weeks of the program, management skills such as the key elements for a balanced scorecard, the NPS, the CSAT, complementary KPI's or Online Reputation, among other relevant topics, are worked on.

The syllabus seeks to train leaders capable of leading high-performance teams in the digital sector and to acquire decision-making and project management skills from a strategic, technological and innovative perspective. And to this end, the learning experience is tailored to the needs of each student by offering the learning materials in a variety of multimedia and textual formats.

In addition, the program's flexible format allows students to organize their educational resources according to their schedules and work responsibilities. Similarly, the Relearning pedagogical methodology is used to foster meaningful and lasting learning.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1. Customer Experience Analytics

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Customer Experience Analytics completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Customer Experience Analytics

1.1. The Quality of the Data and Its Activation. Key Elements for a Dashboard

1.1.1. Data capture

1.1.1.1. What, when and how to collect customer feedback

1.1.2. Data Analysis

1.1.2.1 Requirements to maintain a system interpretable by the different layers of the organization over time

1.1.3. Decision Making

1.1.3.1. Interpretation and action

1.2. NPS, customer loyalty

1.2.1. NPS: What it calculates and how
1.2.2. Use of NPS as a reference KPI Pros and Cons
1.2.3. Examples and sectoral references

1.3. CSAT. Customer Satisfaction

1.3.1. CSAT: What it calculates and how
1.3.2. Use of CSAT as a reference KPI Pros and Cons
1.3.3. Examples and sectoral references

1.4. Complementary KPIs

1.4.1. CES: Customer satisfaction with the degree of difficulty of a given action
1.4.2. CLV: Customer Lifetime Value
1.4.3. Attrition and retention rates
1.4.4. Sector specifics

1.5. Online Reputation. Importance of internet semantic data

1.5.1. Active Listening on the Internet: Brand reputation analysis on social networks, comparison sites and your website
1.5.2. Response strategy: Interaction as a tool for brand reputation management
1.5.3. Platforms for listening and management

1.6. Contact Center. The telephone, a powerful lever for taking the customer's pulse

1.6.1. Illustration of the CX role in the development of an innovation product
1.6.2. Essential steps
1.6.3. Common Errors

1.7. Keys to achieving a holistic view of customer feedback

1.7.1. Selection of your optimal KPIs
1.7.2. Optimization of the timing of the journey for feedback collection
1.7.3. Identification of the customer experience by customer profile typology

1.8. Technological architecture. Key Aspects

1.8.1. Security/Safety
1.8.2. Privacy
1.8.3. Integrity
1.8.4. Scales
1.8.5. Real Time

1.9. The control panel

1.9.1. Roles

1.9.1.1. Who interacts, purpose and frequency

1.9.2. Data visualization:

1.9.2.1. Platforms

1.9.3. Assessment of the implications of the Integrations

1.10. Customer Experience from different starting points: The Path to Excellence

1.10.1. Degree of knowledge of your customer and target customer
1.10.2. Experience management with external teams
1.10.3. Resources, time and follow-up
1.10.4. Evangelization from the management/executive team

What mobilizes the consumer? With this Postgraduate certificate you will delve into the keys of their behavior from different starting points, deepening the typologies of customer profile”