A postgraduate diploma 100% online, flexible and with the most innovative didactic material on Advanced Technology in Parapharmacy"

Within the commercial panorama of Parapharmacy, Dermocosmetics stands out among the wide range of products that can be purchased. An area that has been able to integrate the latest scientific and technological advances, opening up a field of possibilities of action for patients seeking successful results in facial or capillary treatments. 

This is the tip of the iceberg of the great digital transformation that both the pharmaceutical and parapharmaceutical sectors are undergoing. In the latter, the impulse of new technologies, the expansion of communications through the Internet has led to increased sales and interaction with customers. A broad scenario, which TECH has brought together in this postgraduate diploma in Advanced Technology in Parapharmacy. 

This is an intensive program of 450 teaching hours, where students can be aware of the latest trends in Parapharmacy, the incorporation of Mobile Marketing, the most sophisticated strategies in Trade Marketing or Social Marketing. In addition,
Dermo-aesthetics will have a special incidence in this degree, which occupies one of the three modules that make up this program. A space that will focus on providing students with the latest information on the most recent technology used in this specialty.

All, in addition, with the most innovative multimedia content based on video summaries of each topic, videos in detail, essential readings and simulations of case studies, provided by an expert teaching team in Communication, Advertising and Pharmacy.

A unique opportunity to study a quality and flexible university degree. The graduate only needs an electronic device with internet connection to be able to visualize, at any time of the day, the content of this program. In this way, this institution offers an academic option that is at the forefront at the forefront.

Delve into facial, capillary and 3D dermal analysis from your digital device and whenever you want"

This postgraduate diploma in Advanced Technology in Parapharmacy contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This university degree will allow you to carry out a successful Trade Marketing strategy and reinforce the brand identity of your Parapharmacy"

The program's teaching staff includes professionals from the sector who bring to this training the experience of their work, as well as renowned specialists from reference societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

No attendance, no classes with fixed schedules. This degree is ideal to combine with the most demanding professional responsibilities"

Enhance your skills to establish better synergies with the main suppliers of Parapharmacy"

The purpose of this postgraduate diploma is to provide the pharmaceutical professional with the latest information on the use of the most Advanced Technology in Parapharmacy. For this purpose, TECH provides the graduate with the most current pedagogical tools used in university teaching. In addition, in order for the graduate to successfully achieve his or her goals, he or she will have a magnificent teaching staff with an outstanding professional career linked to Marketing and the pharmaceutical sector.

Get a complete update thanks to a program with a theoretical and practical perspective on the most advanced technology in the parapharmaceutical sector"

General Objectives

• Broaden knowledge of Parapharmacy Management
• Enhance skills for the creation and management of online Parapharmacies
• Boosting the performance of the Parapharmacy business
• Analyze the most effective marketing strategies in the sector
• Incorporate the latest technological innovations for the start-up or adaptation of Parapharmacy projects
• Be aware of all types of products marketable through Parapharmacies
• Delve into the Parapharmaceutical market
• Implement actions of analysis and digital positioning of a Parapharmacy

Specific Objectives

Module 1. Basics of Parapharmacy

• Describe the main current differences between the line that separates Pharmacy and Parapharmacy
• Establish competitive analysis within the Parapharmacy sector
• Update knowledge on the new role of the Parapharmacy personnel
• Delve in the new technologies used in this type of business

Module 2. Trade marketing in Parapharmacy

• Delve in the main characteristics of Trade Marketing
• Analyze the new trends in Parapharmacy shelves
• Obtain a current view on the benefits of Cashkeeper
• Delve into the mobile marketing used in Parapharmacy

Module 3. Dermocosmetics in Parapharmacy

• Carry out a complete analysis of the cosmetics and dermocosmetics market in the pharmacy/Parapharmacy
• Identify the main active ingredients used in Dermocosmetics
• Delve into the current trend of Dermocosmetics in Parapharmacies
• Investigate the technological future of the Dermocosmetic industry

Learn more about the main techniques used in Trade Marketing oriented to the Parapharmacy sector"