This postgraduate diploma provides you with the latest information on Marketing applied to the Food Industry. Access it, whenever and wherever you want”

Food videos posted on YouTube, the promotion of products through influencers in different social networks, combined with traditional sales techniques are currently among the marketing trends in the food industry. However, innovation and improvement of flavors, textures or the quality of the food itself remain a key factor in the success of the sector.  

A field in constant transformation, which in turn seeks to launch new products with properties that promote people's health. Given this scenario, there is no doubt that the nutrition professional must be aware of all the new developments in order to create the most appropriate nutritional plan for their patients or to advise companies in the sector. That is why TECH has designed this postgraduate diploma in Marketing and Business Management in the Food Industry, which will take you over a period of 6 months, to delve into the latest developments in market research methods, control techniques and process and product optimization or the influence of advertising on the purchasing decision.  

All this will be possible thanks to the pedagogical tools that are part of this program, which will allow you to delve in a much more dynamic and visual way into the behavior of consumers in relation to food, the use of the marketing mix or the best strategies for pricing. The case studies provided by the specialists who teach this program will bring you closer to situations that will be of great use and direct application in your daily practice. 

This academic institution offers, therefore, an excellent opportunity to be able to get an up-to-date knowledge, comfortably when and where you want. Therefore, students only need an electronic device with an Internet connection to view the content hosted on the virtual platform. In addition, the Nutritionist are free to distribute the teaching load according to their needs, which makes even easier for the professional to combine quality education with the most demanding responsibilities.  

A flexible program that will introduce you to the latest developments in food branding”

This postgraduate diploma in Marketing and Business Management in the Food Industry contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by experts in Food Technology
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This qualification provides you with case studies, which will give you a first-hand experience of real and successful situations in Marketing and Business Management in the Food Industry”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.   

You are before an academic option that will allow you to comfortably delve into the latest effective strategies in food distribution”

TECH thinks about you. That is why a postgraduate diploma has been designed to be compatible with your work as a nutritionist and your personal responsibilities”

At the end of the 450 teaching hours of this postgraduate diploma, the Nutrition professional will have obtained the up-to-date knowledge they desired in the field of Marketing and Business Management in the Food Industry. This will be possible thanks to the video summaries of each topic, detailed videos, diagrams or specialized readings that are part of the syllabus to which you will have access 24 hours a day from your computer or Tablet.  

From your computer with Internet connection and whenever you want you can access the most up-to-date content on successful business management in the food industry” 

General Objectives

• Control the mathematical, statistical and economic aspects involved in food companies 
• Analyze trends in food production and consumption 
• Appreciate and recognize the sanitary and preventive importance of cleaning, disinfection, disinsecting and pest control programs in the food chain 
• Provide scientific and technical advice on food products and food product development

Specific Objectives 

Module 1. Food Business and Economics 

• Understand the concept of a company, its institutional and legal framework, as well as the economic balance sheet of a company 
• Acquire knowledge to evaluate the hygienic-sanitary and toxicological risk of a process, food, ingredient and packaging, as well as to identify the possible causes of food spoilage and establish traceability mechanisms 
• Know the sources of financing, financial statements and the different functional areas of a company 
• Calculate and interpret the values obtained from the Gross Domestic Product and Farm Income for economic and business management applications 

Module 2. Food Industries 

• Controlling and optimizing processes and products in the food industry
• Manufacture and preservation of foodstuffs 
• Develop new processes and products 
• Know the industrial processes of food transformation and preservation, as well as packaging and storage technologies 
• Analyze the process and product control and optimization systems 
• Apply knowledge of transformation and conservation processes to the development of new processes and products 

Module 3. Marketing and Consumer Behavior 

• Know and understand the concepts, tools and logic of marketing as a business activity inherent to food production 
• Learn to make decisions related to the marketing of products such as the search for marketing opportunities, the design of strategies and the actions necessary to successfully commercialize food products 
• Get to know the procedures of market analysis and consumer behavior to advise companies in the development of new food products 
• Design and application of different product tests applied to foods to predict the behavior of the target population