With this 100% online program you will acquire fundamental competencies for the design of effective communication strategies in Public Health"

Digitalization has redefined the context of all human tasks so far. In areas such as Public Health, the use or New Technologies has revolutionized the way in which pandemics, emergencies and catastrophes are addressed, among other challenges. This dynamic change promises to continue over the next few years and offer new opportunities to more effectively and more efficiently address the health problems facing humanity. 

Physicians must be prepared to insert all these potentialities into their clinical practice. That is why keeping up to date with innovations in Communication and New Technologies has become a real priority for these specialists. Therefore, TECH has designed an exhaustive program that enables the analysis of new working methods and tools that are implemented in today's hospitals thanks to the digital era. 

Thanks to a rigorous syllabus, developed by the best experts, the graduates of this Postgraduate certificate can develop knowledge on disruptive aspects such as Artificial Intelligence and analyze its various clinical applications such as early detection of diseases or the implementation of epidemiological surveillance system. 

Likewise, in this program, students will learn how effective communication is fundamental for physicians, since it allows the accurate dissemination of critical information and the possibility of educating the population about preventive measures. In turn, it facilitates coordination between medical centers to provide an effective response to emergency situations. 

In addition, TECH enables doctors to specialize through a 100% online methodology, without preset schedules and with the possibility of doing so through any electronic device with Internet access. In addition, they will have interactive and multimedia didactic material to keep them updated in an attractive way, as well as the possibility of benefiting from the analysis of cases, elaborated and guided by experts.

Specialize in Communication and New Technologies in Public Health and master the most innovative methods of prevention and treatment thanks to TECH" 

This Postgraduate certificate in Communication and New Technologies in Public Health contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by experts in Public Health and Health Management
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

With this program you will delve into the development of effective communication strategies in the health area with the help of the best experts"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Take advantage of TECH's 100% online methodology and update your knowledge from anywhere and without timetables"

You will analyze the challenges faced by Public Health in terms of Communication and New Technologies over 6 weeks and in an exhaustive way"

The syllabus of this Postgraduate certificate has been carefully designed, in line with the recommendations of the program's team of professional experts. Likewise, the requirements of Public Health Communication and Technology have been taken into account. With this program's syllabus, physicians will be able to delve into such relevant aspects as the strategy for improving accessibility to truthful information. Also, the contribution of technological advances will be analyzed, focusing on the various applications of artificial intelligence for diagnostic processes and epidemic control.

Address the functionalities of Artificial Intelligence in Public Health and become a prestigious expert in a growing field"

Module 1. Communication and New Technologies in Public Health

1.1. Communication Processes: Transparency, Trust and Communication Strategies in the Mass Media in Public Health 

1.1.1. The Communication Process in Public Health 
1.1.2. Health Communication 
1.1.3. Agents of the Communication Process 

1.2. Public Health Image, Reputation and Presence 

1.2.1. Image and Impact of Public Health 
1.2.2. Reputation, Trust and Reliability Importance in Effective Communication 
1.2.3. The Future of Public Health Image Post-COVID-19 Scenario and Actions for Improvement 

1.3. Design of Effective Communication Strategies in Public Health 

1.3.1. Communication as a Tool for Public Health Policies, Programs and Interventions 
1.3.2. Reaction or Proaction: Communication Planning 
1.3.3. Objective, Message, Channels and Agents 

1.4. Communication Channels: Analysis, Use and Evaluation in Healthcare  

1.4.1. Analysis of Health Communication Channels 
1.4.2. Strategies and Models of Use of the Different Channels: Segmentation, Scope, and Specific Use 
1.4.3. Preliminary Evaluation of the Different Channels and Evaluation of Interventions 

1.5. Leadership and Communication Styles Among Professionals: Coaching and Empowerment in Public Health 

1.5.1. Importance of Internal Communication Factors, Styles and Models 
1.5.2. Models of Training and Empowerment of Communication Between and by Health Professionals 
1.5.3. The Health Professional as the Axis of Communication: the White Coat Loudspeaker and its Particularities in Public Health 

1.6. Communication in Crisis Situations for Public Health 

1.6.1. Crisis Communication and Communication Crisis 
1.6.2. Key Factors in Health Crisis Communication: Coping with Uncertainty 
1.6.3. Strategies and Agents The Role of the Spokesperson 

1.7. Social Media Research and Strategy to Improve Accessibility to Truthful and Reliable Information Improving Health Literacy and Increasing Participation 

1.7.1. Health in Social Networks: Presence, Treatment and Impact 
1.7.2. Social Networks as an Element of Knowledge and Intervention in Health 
1.7.3. Disinformation and Health Hoaxes 

1.8. Research and Use of New Technologies for the Promotion of Health, Community Development and Empowerment of Community Associations 

1.8.1. New Technologies as a Tool for Health Equity 
1.8.2. Threats and Risks of New Health Technologies 
1.8.3. Practical Applications 

1.9. Quality Analysis: Contribution of New Technologies 

1.9.1. Technology Assessment: Objectives, Challenges and Tools 
1.9.2. Ethical Factors in the Application of New Technologies in Public Health 
1.9.3. Technological Acceleration: Planning in Innovation 

1.10. Development of Internet of Things Projects in Epidemiology and Public Health and other Emerging Projects 

1.10.1. Internet of Things (IoT): Trade-off between Knowledge and Privacy 
1.10.2. Real-life Data and Real-time Data: Sources, Analysis, Processing and Use for Knowledge and Decision Making 
1.10.3. Artificial Intelligence in Public Health

Enroll now in this program and boost your career by implementing new technologies such as the Internet of Things in the field of Public Health"