A successfully organized event is a powerful communication tool. Learn everything you need to develop as a professional in the sector, with this postgraduate diploma in Industry, Design and Planning in Event Management”

When the forms and tools of communication change at a vertiginous pace, skills are often lost in order to carry out an efficient job. Mastering the most appropriate techniques and procedures for each project to generate effective and efficient results is what is looked for by every professional who needs to integrate events into their current planning; or works as an event planner for their business environment.

This postgraduate diploma in Industry, Design and Planning in Event Management, offers the knowledge required by the professional to provide innovative solutions in their work environment and know the new market trends, aspects and models of action according to the proposed strategy and according to the type of audience to which it is addressed.

Its design in 3 specialized modules under a modern methodology of 100% online learning, allows the student to obtain in a comfortable and agile way the tools to develop professionally in the areas of strategy, communication, organization, planning, operations and logistics.

The wide range of multimedia resources also facilitates the learning of more specialized content, selected by expert teachers who are working in the event management industry. Real cases in the world of communications and journalism will be analyzed, which will expand the professional's vision of the infinite possibilities.

Enhance your current professional profile. Apply the most correct and innovative strategies for the event management in benefit of your company and clients. Enroll now”

This postgraduate diploma in Industry, Design and Planning in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

If you want to become a professional in the world of event management without interfering with your current activities, this is the program for you. With its 100% online methodology and 6-month duration, you will have the flexibility you need”

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Master event design in the context of the experience economy: co-creation, Design Thinking and Marketing"

Gain in-depth knowledge of the event design, according to the appropriate features for each strategy and type of audience, from a business perspective"

Event Management is a fundamental tool in the communication and marketing sector, as well as it is the form of interrelation in the business world in general. That is why this postgraduate diploma in Industry, Design and Planning in Event Management, is focused on providing a specialization in techniques and appropriate procedures, towards the development and implementation of innovative ideas, in order to succeed in the strategies proposed.

Prepare yourself towards the achievement of your goals. Start on the road to professionalization in a field that will open up a wide range of possibilities”

General Objectives

• Define objectives, strategies and commercial policies on the MICE market in order to establish adequate policies in line with the objectives and strategies of the event management company in the field of tourism
• Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service
• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• In-depth knowledge of current trends in event management
• Master the digitalization of the event, the most used tools today and new trends

Specific Objectives

Module 1. The Events and Business Tourism Industry

• Delve into the knowledge of the Key Players of the MICE sector
• Master the importance of the Convention Bureaus and co-creation with them
• Manage the Destination/Event Marketing
• In-depth knowledge of the events industry at a global level and its economic importance
• Develop the required skills to be able to manage an event company according to the type of event

Module 2. Event Design

• Master event design in the context of the experience economy, co-creation, Design Thinking and Marketing
• Learn how to plan events to increase the return on investment (ROI)
• Learn the importance of events as a Marketing tool according to market trends
• Generate experiences in events (experiential marketing) and immersive experiences
• Efficient design of spaces, signage and personalization

Module 3. Event Planning

• Learn to create the event schedule according to the established parameters
• Make the staging of each part of the event
• Gain in-depth knowledge of how to organize the spaces, what priorities and what type of format to use
• Manage the distribution of content and speakers according to needs and priorities
• Plan the access, security and transportation, based on a study of the destination and venue's potential, capacities, infrastructure and offerings

With this program you will obtain the competencies and skills required to succeed in Event Management. Don’t miss the opportunity to prepare yourself for a successful future”