This educational program will enable journalists and communicators to understand the importance of internal communication in fashion, beauty and luxury organizations"

The contents of this program are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.

Throughout the syllabus, all the aspects of communication management in companies of the fashion, beauty and luxury sector will be analyzed in order for the student to know in depth the functioning of these departments and learn how to manage them.  

A journey that will lead students to recognize the internal communication strategies that enhance the results of companies in these sectors and to establish plans aimed at moments of crisis that may arise in the organization. 

In the same way, corporatism in the fashion sector will also be studied, paying special attention to the importance of reputation building and the creation of a brand image as a means to enhance the visibility of organizations in these sectors. 

All this development, with the help of professionals recognized and valued worldwide, in order to learn from the best, with the best learning system and a stimulating and attractive educational process.

Another key to the success of this program is the possibility of thestudent themselves deciding how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation.

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish. You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.  

This program will allow you to enhance your skills and become a successful communication journalist"

This postgraduate certificate in Internal Communication and Crisis Management in Fashion, Beauty and Luxury Companies contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in fashion, beauty and luxury journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• Latest news in fashion, beauty and luxury journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in journalism and communication in fashion, beauty and luxury
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

In this educational program, you will find all the knowledge to understand communication in fashion companies from an internal and external point of view"

The program includes in its teaching staff professionals belonging to the field of journalism and communication, who bring to this program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e. a simulated environment that will provide immersive learning immersive learning programmed to prepare in real situations. 

The design of this program focuses on Problem Based Learning, through which the student must try to solve the different situations of professional practice situations that may arise. For this purpose, the professional will have the assistance of an innovative interactive video system created by renowned and experienced experts in the field of fashion, beauty and luxury journalism. 

TECH offers you the best program on the market in journalism and communication in fashion, beauty and luxury. All you have to do is put the will to study"

Become an expert in crisis management for companies in the fashion and beauty sector and add value to your professional profile"

This program will provide you with the essential knowledge and techniques to efficiently manage the communication area in companies in the fashion industry. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is carried out, both internally and externally. Thus, after completing this program, you will know all the aspects that influence a fashion company to establish a good internal communication strategy and, therefore, you will be a much more competent professional.

A complete qualification that will allow you to know in depth the most effective metrics for companies in the fashion, beauty and luxury sector"

General Objectives

• Have a comprehensive and professional vision of the communication environment in the areas of fashion, luxury and beauty, identifying the particularities of the sector, as well as its impact and repercussion on the business fabric as a whole
• Acquire basic and advanced knowledge to be able to generate new communication ecosystems in relation to fashion
• Enhance your management, analysis, creative and leadership skills as the main competencies to grow within the industry
• Develop excellent reporting and communication skills, both spoken/verbal and written/non-verbal
• Obtain the necessary ethical responsibility
• Develop critical thinking skills
• Generate a competitive communication strategy within the industry by knowing in depth the dynamics of communication in depth, the fashion business and the determining components
• Identify opportunities and be able to evolve by looking at one's own work
• Generate a social impact and direct public opinion with ethical and professional responsibility
• Improve skills in decision-making thanks to observation, analysis, interpretation and action in relation to the professional criteria and the elaboration of critical reports
• Understand and be able to execute the communication process in an effective way, adapting it to each channel, company profile and public objective

Specific Objectives

Module 1. Internal Communication, Corporatism and Crisis Management 

• Know the organization chart of a communication company in the fashion and beauty environment
• Reduce employee uncertainty, both in the face of internal changes and those external to the organization
• Align and build a team loyal to the brand's objectives, mission and values
• Understand the crisis resolution process and the role of the communication director in difficult times
• Organize your own discourse for social networks and mass media aligned with the company's values
• Fit sustainability into the communication strategy without losing identity
• Identify potential adversities your brand will face in the future
• Develop a strategic plan and a recyclable contingency plan

Our goal is to propel you to the highest competence, through real and constant support, and with the flexibility of self-managed learning"