An event planner is a professional with a solid interdisciplinary education and a multifunctional profile. They must be versatile, with a great capacity to adapt to change, and especially have a very flexible mind" 

In line with globalization and the boost of ICTs, and despite a pandemic in recent years, The Industry of Events and Business Tourism sector remains on the rise and growing, as one of the main drivers of development of the service sector. Some of the reasons are that it is not limited to a specific time of year and has a high level of investment. According to statistics, MICE tourism generates 30% more revenue than leisure tourism. 

A well-organized event is the best possible communication and business estrategy. Knowing how to professionally develop events for meetings, incentives, conferences and exhibitions in a city that serves as a multicultural meeting place expands the possibilities of any brand or company.  Furthermore, choosing the type of event can be key to its success and correct development, and creating the appropriate information spaces both to obtain information from the participants and to choose the destination from the beginning of the organization, as well as all the elements, involves a research process. 

This postgraduate certificate in The Industry of Events and Business Tourism allows the professional to develop the necessary skills to manage events focused on this segment, studying the Key Players, understanding the importance of Convention Bureaus, gaining in-depth knowledge of the events industry at a global level and its economic importance. 

An intensive 100% online program, that prepares the professional to face challenges and business decisions in the field of Event Management. Through the most innovative methodology in the university environment:  Relearning, the content chosen exclusively by professional experts in the communication and marketing sector, who have more than two decades of experience in the event management, a seal of quality is stamped on this degree. 

Being an expert in organizing meetings, incentives, conferences and exhibitions in the business field implies a wide range of possibilities for the professional. With this program you will be able to achieve it" 

This postgraduate certificate in The Industry of Events and Business Tourism contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

At TECH we have highly qualified teachers and the most complete syllabus on the market, which allows us to offer you training of the highest academic level"

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

The MICE sector is an important source of income in the events industry, open yourself to the opportunities and professionalize yourself with this specialized program"

A good event planner knows that preparation is the key to the success of their projects. Train yourself to succeed in a specialized field"

This postgraduate certificate is focused on developing the skills required for the professional in the MICE or business tourism sector, which provide the students a specialization and opportunity to develop and implement original ideas by managing multidisciplinary and multicultural work team and making decisions that contribute to the achievement of the objectives.

The objective of this postgraduate certificate is to become an expert in the event management of the MICE sector.  Enroll and get it"  

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• In-depth knowledge of current trends in event management 
• Master the digitalization of the event, the most used tools today and new trends 
• Define objectives, strategies and commercial policies on the MICE market in order to establish adequate policies in line with the objectives and strategies of the event management company in the field of tourism
• Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service

Specific Objectives

• Delve into the knowledge of the Key Players of the MICE sector
• Master the importance of the Convention Bureaus and co-creation with them
• Manage the Destination/Event Marketing
• In-depth knowledge of the events industry at a global level and its economic importance
• Develop the required skills to be able to manage an event company according to the type of event

Carry out your professional projects in The Industry of Events and Business Tourism successfully after this qualification"