A Postgraduate certificate 100% online for you to prepare from start to finish your digital launch strategy successfully"

One of the great benefits a company gets from a perfect launch is the strengthening of its brand. For this, it is essential that the whole process is carefully thought out, planned, designed and executed. All the effort invested in the creation of a new product or service is meaningless if the objective of sales and reputation improvement is not achieved. 

In this sense, the work of the professional copywriter is key, both in the application of the persuasive techniques specified in each phase, and in the deep knowledge of the entire launch strategy. Therefore, this 6-week Postgraduate Certificate Course is created, which leads the graduate to obtain an advanced learning from the best experts.  

A program that provides content prepared by real specialists consolidated in the world of Copywriting and is complemented with video summaries, videos in detail, case studies and readings with which you can further extend the information provided in this teaching. 

Likewise, thanks to the Relearning method, based on the reiteration of the most important concepts, the graduate will reduce the hours of study and will achieve a solid learning with greater fluency.  

The professional is, therefore, before a unique academic option that will allow them to increase their potential as copywriters in a booming sector. In addition, it will do so with a flexible university proposal that allows access to the syllabus, whenever and wherever you want. You only need a cell phone, tablet or computer with an Internet connection to view, at any time, this cutting-edge program.

TECH adapts its teaching methodology to the current educational reality and to your professional motivations"

This Postgraduate certificate in Copywriting for Launches contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in digital marketing and Copywriting Communications 
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection  

Break into the market with creative ideas thanks to the practical knowledge acquired in this unique academic option"   

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Case studies will guide you in the application of the optimal techniques for persuasive copywriting in the pre-sales and sales phase"

Delve into the latest trends in Copywriting for Pitches at any time of the day and from your digital device with an Internet connection"

The theoretical-practical approach of this syllabus will lead the students to obtain a very useful learning for the creation of effective launches in the sale of products or services. To do so, they will learn about the variety of existing launches, the phases, strategies and techniques used to obtain a conversion in accordance with the objectives set. For this purpose, the graduate will have at their disposal high quality pedagogical tools, accessible 24 hours a day, 7 days a week.  

A complete study plan that will allow you to understand how to apply Copywriting in each phase of a product sales launch"  

Module 1. Copywriting for Launches

1.1. Understanding What is a Launch and What It Is for 

1.1.1. What is a Launch 
1.1.2. The Elements of a Launch 
1.1.3. Differentiation
1.1.4. Offer 
1.1.5. Levels of Consciousness 
1.1.6. A Relationship of Enthusiasm 

1.2. Types of Releases 

1.2.1. Which One to Choose and Why 
1.2.2. Seed Launch 
1.2.3. R2X Launch 
1.2.4. Meteoric Launch 
1.2.5. Product Launch Formula (PLF) 
1.2.6. Webinars, Workshops or Masterclasses 
1.2.7. Challenges 
1.2.8. Thematic Launches 
1.2.9. High Ticket 

1.3. The Phases of a Launch 

1.3.1. The Pre-launch 
1.3.2. The Pre-sale 
1.3.3. Recruitment 
1.3.4. Seduction or Indoctrination 
1.3.5. Selling 
1.3.6. Closing 
1.3.7. Post-launch 

1.4. How to Apply Copywriting in Each Stage of the Launch Process 

1.4.1. How to Apply the Copy in the Acquisition Stage 
1.4.2. Techniques in the Seduction Phase 
1.4.3. Techniques in Pre-sales and Sales 
1.4.4. Examples of Successful Cases 

1.5. The Creative Idea as the Cornerstone of the Launch 

1.5.1. What Is the Creative Concept 
1.5.2. Formulas to Create the Creative Concept 
1.5.3. The Method to Break into the Market with the Creative Idea 
1.5.4. Examples of Creative Ideas that Have Worked 

1.6. How to Orchestrate a Launch 

1.6.1. The Key Elements of a Successful Launch Orchestration 
1.6.2. Having a Scorecard 
1.6.3. Internal Communication 
1.6.4. Follow-up of the Launching and of the Scorecard 

1.7. The Marketing Elements Involved in a Launch and Their Function 

1.7.1. Copy Pieces in the Acquisition Stage 
1.7.2. Copy Pieces in the Pre-launch Stage 
1.7.3. Copy Pieces in the Launch Stage 
1.7.4. Copy Pieces in the Sales Stage 

1.8. Measuring a Launch in Real Time 

1.8.1. Metrics and KPIs 
1.8.2. Measurement Tools 
1.8.3. Performance Monitoring 
1.8.4. Post-launch Analysis 

1.9. The Post-launch Stage 

1.9.1. Analyzing and Acting after the Sale 
1.9.2. Strategies to Keep the Customer Happy After the Sale 
1.9.3. Strategies to Increase the Average Ticket 
1.9.4. Customer Loyalty Strategies 

1.10. Tools to Effectively Manage a Launch 

1.10.1. Internal Communication 
1.10.2. Project Management and Organization 
1.10.3. Productivity Optimization 
1.10.4. For Hosting Digital Products 
1.10.5. To Optimize SEO 
1.10.6. For Live Broadcasts 
1.10.7. For Content Channels 
1.10.8. Others 

Dieser akademische Weg ist exklusiv bei TECH und Sie können ihn dank der 100%igen Online-Relearning-Methodik in Ihrem eigenen Tempo absolvieren"