You will delve into new narrative techniques that will allow you to produce the most relevant editorials and promote public debates thanks to this 100% online Postgraduate certificate from TECH”

In a world where media and popular culture are more interconnected than ever, audiovisual-focused cultural journalism has become essential. News agencies are increasingly demanding the incorporation of professionals in this field. The benefits these experts bring to institutions are significant, as they segment audiences more effectively by understanding their specific tastes and preferences. Therefore, these informers generate original content that can go viral even in social networks. However, to take advantage of these job opportunities, communicators must acquire a deep knowledge of the particularities of audiovisual media. 

In response to this need, TECH has developed a program that will provide students with the theoretical and practical tools to carry out the most avant-garde cultural coverage. Prepared by a distinguished teaching staff, the syllabus will delve into the composition of radio programs. In this sense, it will delve into the new technologies available (to increase the participation of listeners in real time) and techniques aimed at achieving fluency to achieve greater understanding on the part of the audience. Likewise, the program will analyze in depth the creative tasks of audiovisual language (staging, radio staging and serial staging) to further enrich cultural coverage.  

It should be noted that this Postgraduate certificate is based on the Relearning methodology, of which TECH is a pioneer. This is a teaching system that promotes the assimilation of key contents through repetition. In this way, learning is natural and progressive and students do not have to resort to traditional memorization techniques. At the same time, this program includes an exhaustive Masterclass given by a renowned international expert in Cultural Journalism. A Guest Director who provides students with the keys to professional success. And all in a convenient 100% online format, to ensure greater convenience. 

Thanks to this TECH program you have at your fingertips the most exhaustive Masterclass and a prestigious International Guest Director, specialized in Cultural Journalism”

This Postgraduate certificate in Audiovisual Information in Cultural Journalism contains the most complete and up-to-date program on the market. The most important features include:  

• The development of practical cases presented by experts in Cultural Communication
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Delve into the new forms of communication through the use of symbols and archetypes through this program”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will delve into the design of ladders to adequately structure audiovisual stories in paper format"

TECH's 100% online methodology will allow you to update your knowledge without interrupting your professional work"

This program is structured in 3 modules, which will provide students with the key tools to successfully perform informative functions in both radio and television. In this sense, the syllabus will lay a solid foundation on accent, language and vocal moderation that should characterize the broadcasting of cultural events. Likewise, the specialization will deal with speeches in the audiovisual field, emphasizing the narrative dimension. It will also analyze basic procedures of television production, among which studio production stands out. Therefore, graduates will be able to make innovative news coverage using digital technologies that revolutionize the market.

TECH guarantees you a unique and disruptive study material through didactic resources such as explanatory and detailed videos, interactive summaries and complementary readings”

Module 1. Cultural Information on the Radio 

1.1. Information Objectives on the Radio 

1.1.1. Characteristics Compared to Other Media 

1.1.1.1. The Origin of the Radio 
1.1.1.2. Characteristics Compared to Other Media 
1.1.1.3. The Role of Radio Currently 

1.1.2. Radio Language 

1.1.2.1. What Language Allows Radio to Do 
1.1.2.2. Accent on the Radio 
1.1.2.3. The Retransmission of Events 

1.2. Introduction to Cultural Radio Programs 

1.2.1. Synopsis and Headlines or Summaries 

1.2.1.1. Information Spaces 
1.2.1.2. Listener Participation in Information Spaces 
1.2.1.3. New Technologies in Radio 

1.3. Report and Interview 

1.3.1. Report and Interview 

1.3.1.1. The Report 
1.3.1.2. The Interview 

1.4. Continuity Elements 

1.4.1. Radio Fluency 

1.4.1.1. Speech and Vocal Moderation 
1.4.1.2. Repetition 

1.5. Radio Script 

1.5.1. Tools for Cultural Journalists in Radio 

1.5.1.1. Radio Script 
1.5.1.2. Radio Documentation 
1.5.1.3. Style Manuals 

Module 2. Audiovisual Culture 

2.1. Audiovisual Image and Cultural 

2.1.1. Learning to Look 

2.1.1.1. The Study of the "Image-Culture" Relationship through Symbols 
2.1.1.2. Reading the Audiovisual Image 
2.1.1.3. The Textual Analysis Method 

2.1.2. Symbols in Visual Culture 

2.1.2.1. The Audiovisual Image as a Symbolic Form 
2.1.2.2. The Most Used Symbols in the Audiovisual World 

2.2. Forms in Audiovisual Language 

2.2.1. The Law of Desire: Cinema as a Dream Factory 

2.2.1.1. The Three Creative Tasks of Audiovisual Language: Staging, Framing and Serialization 
2.2.1.2. The Spectator The Narrative Identification Process 
2.2.1.3. The Mythical Roots of Audiovisual Storytelling 

2.3. Discourses in Audiovisual Language 

2.3.1. Audiovisual Discourse 

2.3.1.1. Audiovisual Discourse 
2.3.1.2. Classicism and the Rupture of Postmodernity 

2.4. Cinema and the Visual Imaginary 

2.4.1. The Narrative Dimension of the Imaginary 

2.4.1.1. The Narrative Dimension of the Imaginary 
2.4.1.2. Construction of the Identity 

2.5. Images of Otherness 

2.5.1. Construction and Reconstruction of Archetypes 

2.5.1.1. The Representation of the Other 
2.5.1.2. Images of Otherness 

Module 3. Television Culture 

3.1. Theoretical Basis 

3.1.1. Basic Concepts and Differences with Radio and Other Media 

3.1.1.1. Basic Concepts of Television Production 
3.1.1.2. Difference with Film, Radio and Other Media 

3.2. The Process of Television Creation 

3.2.1. Production in the Studio 

3.2.1.1. Particularities of Studio Recording 
3.2.1.2. Functions of the Production Professional 
3.2.1.3. Other Personnel and Technical Equipment 

3.2.2. Multi-Camera Techniques 

3.2.2.1. Differences with Respect to Single-Camera Production 
3.2.2.2. Camera Triangle 
3.2.2.3. Live Television 
3.2.2.4. The Play-List 
3.2.2.5. Magazines, the Debate, the Interview, the Staging 

3.3. Documentary and Cultural Report 

3.3.1. Introduction to Documentaries 

3.3.1.1. Documentary and Journalism 
3.3.1.2. Interaction with Reality 
3.3.1.3. Documental de creación 

3.3.2. Reporting 

3.3.2.1. Audiovisual Cultural Journalism 
3.3.2.2. Report, News and Editing 
3.3.2.3. Features of the Report 

3.3.3. The Documentary-Report Project 

3.3.3.1. Introduction 
3.3.3.2. Plot 
3.3.3.3. Context 
3.3.3.4. Synopsis and Structure 
3.3.3.5. Form and Style 
3.3.3.6. Public 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"