TECH's team of experts has put all its efforts into this program to create the best program on the market with which you will master the keys to corporate communications and event management"

All large companies have a communications team in charge of managing their public and corporate image. On many occasions, their success depends on the strategies employed, so that professionals working in this field must always act bearing in mind that any mistake, however small, can seriously affect the reputation of the entity, which translates into unquantifiable economic losses. Among the actions that can be carried out is event management, which requires exhaustive and meticulous planning, based on current trends and the specific protocols of each sector.

Given the importance that resides in the figure of the manager of this team, the labor market increasingly demands professionals specialized in this field, capable of leading successful projects with a minimum margin of error. Therefore, having in your academic curriculum a program as complete as this advanced master’s degree in Corporate Communications and Event Management will not only provide you with extensive and up-to-date information about this world, but will also open the doors to a prosperous future full of prestigious job offers.

It is a program that combines, in a single 100% online course, the keys to both sectors, focusing on the development of a deep knowledge of the current affairs of each one of them. The graduate will be able to delve into the characteristics of the different types of events, their planning, financial management, marketing plans management, the use of the latest digital tools and the strategy to get the best sponsors. In addition, the program also includes the management of corporate communication, the most appropriate protocols and the aspects to be taken into account depending on the specialized sector in which the activity is to be developed.

Including all this content in a single program and guaranteeing a dynamic and highly beneficial educational experience for the professional development of the graduate is only possible thanks to the use of the most avant-garde pedagogical methodology. In addition, you will have at your disposal hundreds of hours of additional material in different formats, so that you can go deeper into each aspect of the syllabus in a personalized way and get the most out of this program.

It is a 100% online program that brings together, in a single program, the most current strategies in the communication sector, so that you can implement them in your professional practice and obtain the best results" 

This advanced master’s degree in Corporate Communications and Event Management contains the most complete and up-to-date program on the market. Its most notable features are:

• Case studies presented by experts in and Marketing Communications
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional development
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in communication and organizational management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program delves into operations management and event logistics, from transportation and access to supplier management, so you can gain a complete understanding" 

Its teaching staff includes professionals from the field of communication, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You can access the virtual classroom at any time and from any device with an internet connection, allowing you to organize this program in an orderly way"

You will gain an in-depth knowledge of MICE tourism, which will help you organize specialized events based on their requirements and demands"

This advanced master’s degree has been designed with the aim of providing graduates with the academic and pedagogical tools that will allow them to adapt their professional profile to the sector's demand for specialists and experts in corporate communications and event management. In order to achieve this, exhaustive research has been carried out, which has resulted in the creation of a complete, current, dynamic and innovative syllabus, perfect for anyone who wants to enhance their career without having to invest extra hours studying.

If your goals include mastering sponsorship planning and strategy to perfection, this advanced master’s degree is the perfect opportunity to achieve it" 

General Objectives

• Acquire and understand knowledge that provides expertise or an opportunity to be original in the development and/or application of ideas, often in a research context
• Communicate your conclusions and arguments to specialized and non-specialized audiences in a clear and unambiguous manner
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams

Specific Objectives

Module 1. The Events and Business Tourism Industry

• Understand the different ways of sponsoring an event, the deontological, legal and compliance environment of the different sectors
• Define objectives, strategies and commercial policies on the MICE market in order to establish adequate policies in line with the objectives and strategies of the event management company in the field of tourism
• Evaluate the operating procedures in the field of business tourism and events to make a complete analysis of its production process in terms of excellence and quality of service

Module 2. Event Design

• In-depth knowledge of current trends in event organization
• Learn about the latest developments in project management strategies and proposals for project staging

Module 3. Event Planning

• Understand the importance and organization of hybrid events
• Acquire a broad and comprehensive knowledge of the importance of protocol and security

Module 4. The Creation of the Candidatures for the Event

• Seek and manage information from sources to make decisions that contribute to the achievement of the organization's objectives
• Gain a detailed knowledge of the importance of the cultural offer and activities in the destination environment

Module 5. Finance Management

• Learn how to prepare a budget for an event without errors
• Know the keys to contingency planning and benefits management

Module 6. Marketing and Communication Management Strategies

• Understand the brand's purpose and know how to develop a strategic communication plan according to it
• Focus on the importance of a good relationship with the media and agencies

Module 7. Marketing Management and Digitization of Events

• Implement the most modern and innovative techniques in event digitization into the graduate's practice
• Delve into the benchmarking  process and learn about its keys

Module 8. Event Operations and Logistics Management

• Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business
• Detailed knowledge of the operations and logistics of the activities

Module 9. Event Sponsorship

• Acquire a broad and comprehensive knowledge of strategic sponsorship planning
• Present the sponsorship dossier

Module 10. Communication Strategy in the Digital World

• Know in detail the latest news about web 2.0
• Perfect command of generalist, professional and microbloggingplatforms

Module 11. Digitization of Events How to Develop a Digital Event

• Master the digitalization of the event, the most used tools today and new trends
• Understand the new reality in the organization of events following the major crisis caused by the COVID-19 pandemic

Module 12. Organizations Management

• Strengthen leadership skills and competencies of future asset managers
• In-depth knowledge of strategic management and innovation in the management of organizations

Module 13. Managerial Skills

• Provide the graduate with all the information that will allow them to develop and perfect the managerial skills of a leader
• Implement the most innovative strategies in time management and relational capital in their professional practice

Module 14. Ethics and Corporate Social Responsibility

• Develop a strategy of action committed to the environment
• Know in detail the business ethics and develop a broad and exhaustive knowledge of the protocols to be followed in case of any problem

Module 15. Corporative Communication, Brand Strategy and Reputation

• Develop strategies for brand and corporate reputation management as strategic resources for differentiation, legitimacy and business excellence
• Establish techniques for creating a personal and professional brand

Module 16. Strategic Planning in Corporate Communication

• Understand the international context within which the company operates
• Plan and create strategies for brand awareness and customer loyalty

Module 17. Managing Aspects of Corporate Communication

• Acquire the necessary management skills to carry out correct corporate communication
• Develop a comprehensive communication plan from scratch, taking into account the latest developments in the sector

Module 18. Communication in Specialized Sectors

• Develop skills and competencies for efficiently managing all aspects of the communication department of any organization in all its branches
• Improve communication skills adapted to different business sectors

Module 19. Marketing and Communication

• Explore the characteristics of communication in specific sectors
• Establish complex communication strategies to achieve a link with all audiences

Module 20. Customer Relationship Management

• Understand the psychology of consumer behavior
• Know in detail the CRM management techniques in the digital marketing sector

A unique specializacion program that will allow you to acquire advanced training in this field"