Theaters, museums, stadiums, coliseums, etc, master all the necessary tools to know how to use any of these infrastructures in favor of your cultural event"

Day after day, there are changes in the management of culture. This requires new content, techniques and procedures from the professionals working in this sector. Likewise, and after having gone through one of the biggest crises in the world of culture following the pandemic, these professionals have needed to readapt and acquire the necessary knowledge to provide the changes and initiatives that the sector needs. That is why many have had to acquire knowledge and skills in computerization or digitization, as well as the use of new tools and social networks. 

For this reason, this Postgraduate certificate in Music and Dance Cultural Management has a reference agenda within the Cultural Management, made up of innovative content, techniques and procedures with which the enrolled will be positioned at the forefront of this sector. They will go through aspects such as niche market strategies, as well as the adaptation of prices, subscriptions and Packs for different age ranges and areas of the globe where these events are held. At the same time, they will delve into issues such as the importance of presence in social networks, television and radio and the different strategies in each of them.

This is a 150-hour program of multidisciplinary content to which students will have access from any device with an internet connection due to its 100% online nature. A syllabus composed of multimedia materials and theoretical and practical content that will provide all the keys to be able to perform a professional work in Cultural Management.

Master the main problems when organizing an event with classical repertoires and how to avoid low takings"

This Postgraduate certificate in Music and Dance Cultural Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Cultural Management 
• The graphic, schematic and eminently practical contents with which it is conceived provide both narrative and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

Don't settle for little. In 150 hours you will learn what you need to position yourself at the forefront of the organization and management of cultural events"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.  

The design of this program focuses on Problem-Based Learning, in which the professional will have to try to solve the different professional practice situations that will arise throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

This Postgraduate certificate will provide you with the necessary knowledge to be able to create cultural shows that leave a mark on a global scale"

150 hours of theoretical and practical  and practical online content that will make you a leader in the Music and Dance Cultural Management"

This syllabus created by TECH for the Postgraduate certificate in Music and Dance Cultural Management provides students with the most elaborate and specific content in terms of conceptualizations, funding sources and types of organizations within this framework. In this way, students will be able to deepen their knowledge of the types of subsidies for the arts, human resources for the development of music and dance, and the structure and organization of the different infrastructures. All of this, within a 100% online syllabus that can be accessed 24 hours a day by anyone enrolled.

Learn about the factors that influence the prices of certain events, how to organize the offer and what strategies to adopt to boost your sales"

Module 1. Music and Dance Cultural Management

1.1. Conceptualizations and Sources

1.1.1. Relationships in Cultural Management

1.1.1.1. Economy
1.1.1.2. Sociology
1.1.1.3. Art

1.1.2. The Scarcity of Reliable Databases and Surveys
1.1.3. Sources

1.1.3.1. Websites
1.1.3.2. Critique
1.1.3.3. Press (All Types)

1.2. Music and Dance

1.2.1. Arts

1.2.1.1. In Time
1.2.1.2. In Space

1.2.3. Human Resources to Develop Music and Dance
1.2.4. Record and Video
1.2.5. Summary of Genres at Global Level

1.3. Sources of Financing

1.3.1. Historic Sketches
1.3.2. Grants for the Arts of the Classical Canon in the Last 70 Years
1.3.3. Reflections on the Models
1.3.4. Non-Classical Canon Music and Dance

1.4. Types of Organization Organization and Human Resources

1.4.1. Questions of Principle

1.4.1.1. Producer Entities
1.4.1.2. Programming Entities
1.4.1.3. Mixed Entities

1.4.2. Symphony Orchestras

1.4.2.1. Figure of the Manager
1.4.2.2. Figure of the Musical Director

1.4.3. Chamber Orchestras
1.4.4. Opera Companies
1.4.5. Ballet Companies
1.4.6. Auditoriums
1.4.7. Festivals
1.4.8. World's most important music bands

1.5. The Infrastructures

1.5.1. Typology

1.5.1.1. Theaters
1.5.1.2. Museums
1.5.1.3. Stages
1.5.1.4. Colliseums
1.5.1.5. Others

1.5.2. Sizes and Capacity
1.5.3. Location and Transportation

1.6. The Audience

1.6.1. What Type of Audience is Found in Music and Dance?
1.6.2. Relationship Between Offer and Public
1.6.3. The Consumption Type Variable
1.6.4. Age Variable
1.6.5. The Educational-Cultural Variable
1.6.6. The Socioeconomic Variable

1.7. Prices and Their Main problems

1.7.1. Organization of the Offer

1.7.1.1. Cycles
1.7.1.2. Seasons
1.7.1.3. Subscriptions
1.7.1.4. Programs
1.7.1.5. Functions

1.7.2. Public and private spheres in relation to prices
1.7.3. From Madonna to Gregorian Chant

1.8. The choice of saturated niche repertoires vs. abandoned niches

1.8.1. Problems
1.8.2. Before the Artist than his/her Art
1.8.3. Is there an Excess of Formats and Repertoires?
1.8.4. Do the Agents of Opinion Have a Negative Influence?
1.8.5. The Profile of Programmers
1.8.6. Personal taste and musical culture of programmers
1.8.7. Are there Solutions?

1.9. Necessary Elements

1.9.1. Music and Dance Management
1.9.2. Politicians
1.9.3. Concert Agencies and Agents
1.9.4. Music Critique
1.9.5. Radio and Television
1.9.6. Record and Video Labels

1.10. Management of musical heritage and copyrights

1.10.1. Written Materials and Copyright

1.10.1.1. Musical
1.10.1.2. Choreographic
1.10.1.3. Copyrights

1.10.2. Historical Repertoires

1.10.2.1. Problems of Editions
1.10.2.2. Facilities for Self-Publishing

1.10.3. Classic Repertoirs

1.10.3.1. Problems with Costs
1.10.3.2. Problems with Low Collections

1.10.4. Premiere Repertoires in Popular Urban and Jazz Canons
1.10.5. Music Archives of Unpublished Repertoire, Manuscript or Written.
1.10.6. The Phonotheques
1.10.7. The Peculiar Case of Dances

Thanks to this Postgraduate certificate you will know all the keys to be able to manage musical heritage and copyright in the practice of your profession"