Study Communication and Branding in Creative Industries and become an expert capable of designing a reputable brand"

Branding and Communication strategy is fundamental for any company, but especially for those in the creative sector. Brandingcan be defined as the process of building a brand, while communication strategy can be defined as the choice of message or messages to achieve a specific objective. It is of such importance that  professionals with expertise in this field are highly sought after. In view of this, TECH has designed this academic program, which focuses on enabling designers to lead and manage Communication and Branding processes, fostering creativity, idea management and the implementation of the best options in line with company objectives.  

The program includes intensive coverage of the concept of Branding and the main branding strategies. The branding process will be explained along with all the steps that go into establishing a successful brand. It is intended to show the importance and qualities of a brand, which communicates the  values and vision of the company to customers and serves to differentiate it from competitors. In addition, the program will provide an overview of communication in this sector, including the strategic process, the choice of audiences, strategic planning or the most appropriate Marketing  methods to put it into practice, among other important considerations in this field. 

A 100% online postgraduate diploma that will allow students to allocate their own study time, without being conditioned by fixed schedules or needing to move to another physical location, having the option to access all the contents at any time of the day, and balancing their professional and personal life with their academic life. 

Creating successful communication campaigns will raise awareness of your brand and create a reputation that matches corporate objectives"

This postgraduate diploma in Communication and Branding in Creative Industries contains the most complete and up-to-date program on the market. The most important features include:

• The examination of case studies presented by experts in creative business management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Communication and Branding in Creative Industries
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The future of any company depends, to a great extent, on its communication and branding campaigns, so your expertise in this field will add value to your CV"

The teaching staff is made up of design professionals who bring their professional experience to this program, as well as renowned specialists from prestigious societies and universities. 

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive studies designed to prepare them for real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

This postgraduate diploma employs an innovative teaching methodology, which will allow students to study in a contextual way, as if they were facing real situations"

The most complete program on Communication and Branding in Creative Industries, designed to support your personal and professional growth"

This postgraduate diploma in Communication and Branding in Creative Industries from TECH is aimed at providing designers with the necessary skills to apply all the concepts and strategies that will allow them to build brand awareness, creating a synergy with the public that will help their company to achieve market success. Undoubtedly, this objective will be achieved with effort and dedication, and will mark the starting point for the student's future career.

Building a successful brand requires a great deal of effort and dedication, as well as the right skills. TECH offers you this postgraduate diploma to help you achieve it"

General Objectives

• Offer useful knowledge for the specialization of students, providing them with skills for the development and application of original ideas in their personal and professional work
• Understand how creativity and innovation have become the drivers of the economy 
• Solve problems in innovative environments and interdisciplinary contexts within the ambit of creativity management
• Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the Creative Industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
• Gain knowledge to manage companies and organizations in the new context of creative industries 
• Organize and plan tasks, using available resources in order to deal with them in precise time frames
• Use new information and communication technologies as tools for training and exchange of experiences in the field of study 
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills, strategic vision, digital and co-creation methodologies

Specific Objectives

Module 1. New Creative Industries

• Get acquainted with the new Creative Industries
• Examine the economic importance of Creative Industries 
• Study visual and performing arts in depth
• Obtain an in-depth knowledge of the historical, natural and cultural heritage

Module 2. Creative Branding: Communication and Management of Creative Brands

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main techniques and tools of communication
• Be able to carry out the company's Briefing

Module 3. New Digital Marketing Strategies

• Apply Digital Marketing tools, taking into account the target audience of the messages 
• Perform web analytics that provide information to the company to direct its advertising strategy
• Use social networks as Marketing and advertising tools 
• Apply Inbound Marketing tools

Acquire the skills you need to manage your company's business communication"