You have so much talent; you just need to learn how to let the world know so they can appreciate it" 

It is becoming more and more common for any type of purchase or transaction to be made over the Internet. The public is becoming more familiar with online sales platforms and the emergence of new Start-ups that streamline these processes has only accelerated the general acceptance of this more convenient and faster way of shopping.  

In this context, many companies have tentatively started to build their online image and sales platforms, while many others see the need to update their platforms and adapt them to new technologies. This is where the role of the digital Marketing strategist comes into play, the person who guides companies in this task and helps them to develop an effective strategy with which to open up to the new digital environment.  

After completing this postgraduate certificate in Digital Marketing Strategy, students will be able to identify target audiences; understand the analytics and metrics used in digital marketing; know about the different options for promoting a brand and assessing the effectiveness of actions taken, in addition to other tools and skills that are essential for all Digital Marketing experts. 

They will gain a whole series of skills applicable to any sector of innovation and design, where good online planning that showcases the great talent and creativity of designers becomes even more crucial.  

Be the person in charge of developing online sales strategies for your company and learn how to reach the target audience" 

This postgraduate certificate in Digital Marketing Strategy contains the most complete and up-to-date program on the market. The most important features include:

• Provision of market research skills, strategic vision, digital and co-creation methodologies
• Provision of the necessary knowledge to effectively manage any online Marketing campaign or action 
• Practical cases which show how to apply the acquired knowledge in a realistic setting 
• Instruction on how to organize and plan tasks, taking advantage of available resources to tackle them in precise time frames   
• Instruction on how to apply creativity to the world of Marketing to stand out from the competition 
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today

Think about the great advertising campaigns you've seen on the internet that have inspired you. The time has come for you to start creating them" 

The teaching staff is made up of professionals from the sector who bring their experience to this program, in addition to renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning. In other words, a simulated environment that will provide immersive education programmed to prepare for real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

By applying all your creativity to the knowledge acquired on this postgraduate certificate you will become known throughout the design sector"

If you feel that your talent lacks an appropriate audience, with this postgraduate certificate TECH will teach you how to expand your reach and achieve the recognition you deserve"

The objectives of this postgraduate certificate in Digital Marketing Strategy the skills and competencies that students will acquire upon completion. This set of capabilities ranges from target audience identification, measurement tools and analytics diagnostics to the final consumer experience process, Marketing automation and post-analysis of results. 

Secure the best opportunities by knowing how to capture a network of online customers in a highly competitive industry"  

General Objectives

• To offer useful knowledge for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work
• Resolve problems in innovative environments and in interdisciplinary contexts within the ambit of creative business management in order to attract customers 
• Acquire market research skills, strategic vision, digital and co-creation methodologies
• Gain specific know-how on the management of the digital sales plan of companies and organizations in the new context of the Creative Industries  
• Appreciate the importance of creative processes in the development of a strategic Marketing plan 
• Understand how creativity and innovation have become the drivers of the global economy and why they are important in the design industry 

Specific Objectives

• Get to know the target audience using various tools and analytics, which will help to attract them as customers 
• Study the new online sales platforms and understand the impact of e-commerce on the entertainment industry
• Understand the emergence of Influencers in digital Marketing strategies and how they can become powerful allies for our brand
• Manage the different data management tools which can be very useful for statistical analysis 

Stand out by applying your creativity to a comprehensive digital marketing plan, knowing how to plan, execute and analyze all the steps"