Develop your talent in Illustration and Multimedia Design, and make a difference in an increasingly visual and competitive world"

In the field of design, illustration and multimedia creation are constantly evolving, making it essential for professionals to keep up to date with the latest trends and techniques.  In fact, those who do not keep up-to-date run the risk of falling behind in the job market, which could negatively affect their career opportunities and their ability to create innovative, high-quality jobs. 

The solution to this problem, logically, is to stay on the creative cutting edge, which is why TECH has created this advanced master’s degree in Illustration and Multimedia Design, a comprehensive and flexible program that covers a wide range of topics. In it, the designer will delve into graphic design, 2D and 3D animation, 3D modeling and design for television, among other issues of utmost relevance. In this way, they will develop solid skills in key areas of design and illustration, and will be able to target the publishing, television, film or advertising sectors.

Completing the advanced master’s degree in Illustration and Multimedia Design, students will be prepared to face the challenges of multimedia design in the real world, master the latest trends and techniques, and produce high quality creative work. Thanks to the 100% online content and the advantages that this entails, TECH students have the opportunity to significantly improve their skills and stay at the forefront of the industry.

In fact, the fully online format of the program gives students the flexibility they need to balance their studies with their work and personal commitments. In fact, the fully online format of the program gives students the flexibility they need to balance their studies with their work and personal commitments. In addition, this approach allows all content to be downloaded from the Virtual Campus, allowing them to review it at the convenience of their tablet, smartphone or computer of choice.

Learn from industry experts and master the most innovative techniques to become a cutting-edge multimedia designer"

This advanced master’s degree in Illustration and Multimedia Design contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts in professional illustration and multimedia design  
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies in the creation of multimedia pieces and illustrations and multimedia illustrations 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

Study at your own pace and enjoy the flexibility of a 100% online Grand Master, adapting perfectly to your work and personal life"

The teaching staff is made up of design professionals who bring their professional experience to this program, as well as renowned specialists from prestigious societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive  educational experience designed to prepare students for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, professionals will be assisted by an innovative interactive video system created by renowned and experienced experts.

Expand your skills and knowledge in graphic design, 3D animation and television design, preparing you for a bright future in the industry"

Study at your own pace and enjoy the flexibility of a 100% online advanced master’s degree, adapting perfectly to your work and personal life"

The main objective of TECH's advanced master’s degree in Illustration and Multimedia Design is to provide students with the tools and knowledge necessary to become highly skilled professionals in the world of design. The program seeks to expand and perfect the technical and creative skills of students, preparing them to face the challenges of a constantly evolving sector and meet the demands of the labor market.

Explore visual storytelling techniques and color mastery to create impactful and captivating projects in the world of design" 

General Objectives

• Develop a complete Multimedia Design project
• Determine the appropriate tools for its development
• Define the ideal techniques for each graphic communicative situation
• Carry out the whole process of creation of pieces, adapting them to different formats
• Examine current artistic trends in Professional Illustration
• Perform an exhaustive review of the main working tools, both software and hardware, essential in the illustrator's work
• Study the illustrator's work methodology in modern professional sectors 

Specific Objectives

Module 1. Audiovisual Culture

• Acquire the ability to integrate knowledge and generate new knowledge
• Gather and interpret relevant data to make judgments that include reflection on relevant social, scientific or ethical issues
• Be able to convey information, ideas, problems and solutions to both specialized and non-specialized audiences
• Employ convergent and divergent thinking in the processes of observation, research, speculation, visualization and action
• Recognize cultural diversity in the context of contemporary societies
• Develop aesthetic sensitivity and cultivate the faculty of aesthetic appreciation

Module 2. Introduction to Color

• Understand the importance of color in the visual environment
• Acquire the capacity to observe, organize, distinguish between and manage color
• Apply the psychological and semiotic foundations of color in design
• Capture, manipulate and prepare color for its use in physical and virtual supports
• Acquire the ability to form independent judgments through arguments
• Know how to document, analyze and interpret documentary and literary sources with their own criteria

Module 3. Audiovisual Language

• Ability to use information and communication technologies (ICT) in different contexts and from a critical, creative and innovative perspective
• Understand the audiovisual language and its importance
• Know the basic parameters of a camera
• Know the elements of an audiovisual narration, its use and importance
• Be able to create audiovisual narratives, correctly applying usability and interactivity criteria
• Ability to use information and communication technologies (ICT) in different contexts and from a critical, creative and innovative perspective
• Understand the relationship between technology and other fields of human knowledge

Module 4. Motion Graphics

• Create animations with personality and style
• Create a first animation of a character
• Learn notions of time and space to apply in short graphics and visual projects
• Explore and understand the basic principles of animation
• Develop a visual and graphic style with its own identity
• Understand what cartooning is and analyze its development throughout graphic history

Module 5. Design for Television 

• Write, develop, produce and coordinate digital design projects in the field of art, science and technology
• Know the scope of television throughout history and nowadays, bearing in mind the new platforms that break the traditional television model
• Understand the importance of the graphic identity of a television channel
• Be critical and analytical of mass media, assessing their advantages and disadvantages
• Getting started in the world of graphic compositing for television using After Effects
• Integrate After Effects design into different types of graphics projects

Module 6. 2D Animation

• Understand that animation is a medium that provides thematic freedom
• Know the means available for the development of 2D animation
• Interrelate 2D and 3D work environments for specific projects
• Optimize the use of resources to achieve new planned objectives
• Know and apply the principles of proportion in animated artistic representation
• Recognize the visual and compositional language in the development of an animation

Module 7. Animation Projects

• Know what stop motion is and its importance in the world of art and cinema
• Learn how to make an audiovisual production using the stop motiontechnique
• Understand the importance of a good narrative as a first step to create innovative projects that attract attention and work
• Build stories by defining characters, scenarios and events through the planning of a script of the animation and what will be developed
• Use techniques and strategies that encourage the creativity of the participants to create their stories
• Understand the methodology of project-based learning: idea generation, planning, objectives, strategies, resources, testing and error correction

Module 8. Modeling

• Know the basic characteristics of 3D rendering systems
• Model, illuminate and texture 3D objects and environments
• Apply the fundamentals on which the different types of projection are based to the modeling of three-dimensional objects
• Know and know how to apply concepts related to flat and three-dimensional representation in objects and scenes
• Know how to apply the different techniques that exist for modeling objects and use them according to their suitability depending on the geometry
• Know 3D modeling programs and specifically Blender 

Module 9. Illustration and Animation

• Apply animation resources by means of digital illustration
• Get to know the most sophisticated tools to work professionally with greater efficiency in the animation specialty
• Study the successful visual references that have set paradigms in the various animation studios
• Illustrate under a series of principles an advertising campaign that will later be animated
• Differentiate technical considerations when working in 2D animation or 3D animation

Module 10. Digital Photography

• Capture, manipulate and prepare the image for use in different media
• Know the basics of photographic and audiovisual technology
• Know the language and expressive resources of photography and audiovisuals
• Know relevant photographic and audiovisual works
• Interrelate the formal and symbolic languages with the specific functionality
• Handle the basic lighting and measuring equipment in photography
• Understand the behavior and characteristics of light, valuing its expressive qualities

Module 11. Typography

• Know the main syntax of graphic language and apply its rules to clearly and precisely describe objects and ideas
• Know the origin of letters and their historical importance
• Recognize, study and apply typography to graphic processes in a coherent way
• Know and apply the fundamental aesthetics of typography
• Know how to analyze the layout of texts in the design object
• Be able to carry out professional work starting from typesetting

Module 12. Illustration and Lettering

• Take advantage of the specialty of lettering as a creative way to work and improve different illustration techniques
• Identify typography as an image, communicating concepts through the elaboration of letters and modifying their anatomy
• Know the relationship between calligraphy, lettering and typography
• Investigate the promotion of typography through advertising as a platform to link the individual with the emotions aroused by a particular product
• Project the typography through different media: digital environment, social networks, animation, etc

Module 13. Adobe Suite Tools

• Appreciate the great benefits and utilities provided by two basic pillars of Adobe: Photoshop and Illustrator
• Know the basic commands of each program and take advantage of the basic properties of bitmap and vector operation
• Develop a character by correctly differentiating the guidelines of the whole process, culminating with the final touches that give it greater dynamism
• Improve the techniques already known in both softwares through the use of complex tools
• Project vector illustration as an audiovisual resource for the field of animation

Module 14. Illustration with the iPad

• Value the iPad as a key tool in the development of illustrations in the professional field
• Delve into the Procreate application as a canvas to foster creativity and all professional applications
• Learn traditional drawing techniques in Procreate and other visual styles
• Cartoon style character design and Storyboard definition
• Study other drawing tools available for iPad as a professional illustrator

Module 15. Digital Storytelling Applied to Illustration

• Knowledge of digital narratives for their application in the field of illustration
• Identify cyberculture as a fundamental part of digital art
• Manage the narrative of semiotics as a method of expression in one's own drawing
• Get to know the key trends in the field of illustration and establish a comparison of different artists
• To master the visual technique of graphic narratives and to value Storytelling applied to the development of a character.

Module 16. Editorial Illustration

• Encourage graphic creativity oriented to work in the specialty of editorial design
• Gain knowledge about the techniques of great reference in the publishing environment
• Study the application of humor or graphic parody and its use in the press
• Examine the use of magazines, brochures, or other media as a means of illustrating compositions
• Highlight graphic novels and children's illustration as one of the disciplines most worked and valued by professional illustrators

Module 17. Professional Illustration Focused on Comics

• Interpret comics as a means of expression for many illustrators
• Gain knowledge about the different aesthetics in the visual development of a comic book
• Study the visual and narrative motifs in the superhero comic book genre and in the fantasy/adventure genre
• Analyze comics in Asia, with a formal study of manga as a leisure publishing product in Japan
• Understand the visual motifs of manga and anime and their construction

Module 18. Concept Art

• Introduce Concept Art as an artistic model in the creative landscape of the professional designer and illustrator
• Apply professional sculptural techniques in the digital field
• Knowledge of 3D texturing and coloring in the different elements to be modeled
• Evaluate the digital tools available to model a character or caricature and incorporate the visual requirements studied previously
• Simulate a real 3D project, introducing concepts of cinematographic language and art direction requirements 

Module 19. Illustration in Fashion Design

• Apply professional illustration to fashion design as one of the most consolidated modalities of current design
• Get to know the role of the illustrator in the production and distribution of the various fashion collections
• Perform the visual development of a piece through its corresponding phases
• Apply a series of industrial production principles directly related to fashion itself
• Gain knowledge about the technical considerations of special relevance such as pattern making or printing, relating their procedure to the illustration itself

Module 20. Techniques and Procedures in Illustration

• Examine the application of classical 20th century aesthetics to new illustration projects, merging digital and analog
• Analyze poster design as a propulsion engine for great illustrators and a reflection of their artistic trajectory
• Make use of the film genre as an illustration project for large and small productions
• Study the application of illustration in audiovisual projects such as video mapping
• Delve into the procedure for transferring digital illustration to other projects such as signage and UX design

Delve into specialized tools and software, such as Adobe Creative Suite and Blender, to enhance your creativity and improve your multimedia projects. and enhance your multimedia projects"