You will create the most dazzling videos to surprise the public and achieve greater brand reach on social media"   

Images are optimal tools for engaging consumers. That’s why professionals use Intelligent Processing mechanisms, including algorithms. In this way, communicators use high-resolution graphics and implement them in their advertising campaigns on social media or websites, as well as to launch promotional materials. In addition, Artificial Intelligence is useful to publish content automatically in response to real-time events or to conceive regular visual information (such as news charts, data reports or infographics).  

Aware of its importance, TECH has created an innovative program aimed at professionals who wish to have a wide range of tools for the generation of audiovisual resources by applying Machine Learning. The syllabus will explore how to personalize information according to the different audiences to which the institutions want to address themselves. Also, the syllabus will delve into the generation of videos, texts and photographs for publication in both blogs and social media. On the other hand, the teaching materials will promote a responsible use of intelligent systems so that graduates stand out for their professional ethics. The university program will include analysis of real success cases in this specialization, which will help students to learn valuable lessons.  

This academic itinerary offers an advanced syllabus that brings the most up-to-date information in this communicative area, accompanied by first-class pedagogical material (including interactive summaries, In Focus videos or specialized readings). In addition, thanks to the Relearningmethod, employed by TECH, students will not have to dedicate a lot of hours in the study or memorization: this system the continuous reiteration of key concepts will allow you to consolidate the most outstanding subjects. This academic institution provides an excellent opportunity to carry out an effective update in Digital Content Generation with Artificial Intelligence through a flexible program.  

You will evaluate and measure the impact of the content generated through the most advanced systems of Artificial Intelligence" 

The postgraduate certificate in Digital Content Generation with Artificial Intelligence contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You’ll master Prompt Engineering at ChatGTP to improve the quality of consumer responses" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will evaluate and measure the impact of the content generated through the most advanced systems of Artificial Intelligence"

Thanks to the Relearning system that TECH uses in its programs you will reduce the long hours of study and memorization"

This postgraduate certificatee, lasting 6 weeks, will make students authentic experts in the generation of digital content with artificial intelligence. Graduates will master the techniques of Prompt Engineering in ChatGPT to obtain specific results in the generation of materials in various formats (such as texts, videos or images). Similarly, experts will apply cutting-edge tools such as Midjourney and DALL-E to create highly impactful visual resources. Professionals will also keep abreast of future trends in this field to produce the most exclusive goods or services and differentiate themselves from the rest. 

The skills you will acquire after completing this postgraduate certificate will guide you towards personalizing content to different audiences" 

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions 
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI  
• Interpret large volumes of data for strategic decision making in Digital Marketing 
• Apply AI to email marketing strategies for personalization and campaign automation 
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

• Master AI systems for SEO and SEM optimization 
• Execute Predictive Analytics and using Big Data in Digital Marketing  
• Use Email Marketing for Personalization and Automation in Campaigns  
• Analyze future trends in AI for Digital Marketing 

Take the opportunity to learn about the latest advances in this field in order to apply it to your daily practice"