Introduction to the Program

Generating digital communication with the user is essential to maintain the reputation of any company with a presence in social networks"

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The image of a brand is its letter of introduction in any digital media. To achieve this, it is necessary to maintain good communication with the user, establish the tone and voice of the brand, as well as make good use of public opinion to generate valuable content. In this way, it is essential to carry out an interdisciplinary study on the basic concepts of communication sciences as a starting point to develop the skills and abilities that a director of this area requires to achieve excellence.

Therefore, this Hybrid professional master’s degreeDegree will help the professional to make use of digital resources that are applied in communication. To do this, you will have a program with a 100% online mode, and then a face-to-face stay in a Marketing agency of great prestige in the sector. First of all, you will acquire the necessary knowledge to carry out adequate advertising communication, analyzing the psychosocial, cognitive, and emotional processes that are applied in the sector.


Likewise, students will be able take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications. In addition, new digital tools to maintain a good web presence, such as SEO strategies or content curation, are added. In addition, the syllabus includes the handling of brand management in the event of a crisis, providing guidance on what to do when something goes wrong.

All this content has been designed following the guidelines of a distinguished group of experts, who will also be in charge of teaching the online classes. At the end of this first part, the student will have access to the practical mode, which consists of a face-to-face stay in a prestigious agency. Here, you will be able to carry out various activities to improve your skills while learning. In this sense, you will be training to take on new responsibilities and opportunities, thanks to your learning in a controlled environment, with a series of activities that will prepare you to make the leap in your career, such as establishing the corporate identity of a brand or reviewing texts to be published on social networks.

During three weeks, you will be able to train yourself to manage any communication crisis a brand is going through"

This Hybrid professional master’s degree inCommunication and Digital Reputation Management contains the most complete and up-to-date program on the market. The most important features include:

  • Development of more than 100 case studies presented by experts in Communication and digital reputation
  • The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
  • Integral plans for systematized action in the business field
  • An algorithm-based interactive learning system for decision-making in the situations students are posited
  • Practical guides for the use of the main business sciences tools
  • Special emphasis on the most innovative methodologies for the application of communication techniques in and Digital Reputation
  • All this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection
  • Furthermore, you will be able to do an internship in one of the best business centers in the world

Learn with the best in the industry, thanks to this Hybrid professional master’s degree Degree that will introduce you to the strategies for brand positioning in social networks"

In this Master's program, of a professionalizing nature and hybrid learning modality, the program is aimed at updating professionals specialized in Journalism who require qualifications at a high level. The contents are based on the latest scientific evidence and are organized in a didactic way to integrate theoretical knowledge into your daily practice and theoretical elements. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.


Thanks to its multimedia content developed with the latest educational technology, they will allow the professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Develop a social media plan that aligns with the company's strategic plan to strengthen its relationship with its users"

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You will have continuous access to the syllabus and complementary materials to consult or download whenever you wish"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Professional Master's Degree in Communication and Digital Reputation Management

Management in communication and digital reputation is a key aspect for any company in the digital era. This field focuses on managing a company's online reputation, as well as creating an effective communication strategy in the digital environment. If your professional goals include specialization in this field, you've come to the right place. At TECH Global University you will find the Hybrid Professional Master's Degree in Communication and Digital Reputation Management that will help you fulfill this purpose. Guided by an educational model of international prestige that condenses the best learning methodologies, along with advanced interactive content and mentoring from experts in the field, we provide you with a high quality degree. Throughout the program, you will delve into the management of a company's online reputation and the creation of an effective communication strategy in the digital environment. In addition, you will learn the techniques and tools necessary to develop successful advertising campaigns in digital media and social networks.

Become an expert in digital communication and reputation management

This Hybrid Professional Master's Degree is developed through an online platform, while combining face-to-face sessions. This allows you to adapt the training to your needs and combine it with other activities. Here, you will have a team of expert professors who will guide you throughout the program. In addition, you will have the opportunity to participate in real projects with leading companies in the market, which will allow you to apply the knowledge acquired in a real environment. Some of the topics you will address in the curriculum range from strategic planning, online reputation management, content creation for digital media and social networks, to the analysis of metrics or statistics in the digital environment and SEO-SEM techniques to improve online visibility. Finally, you will study crisis management, ethics or privacy in communication and the innovation in digital communication and reputation.