Get to now the new forms and procedures of Event Management as a powerful communication tool for social and corporate environments”

The content of this program will lead the professional to become that truly chameleon-like being, capable of solving any small detail efficiently before, during and after an event. This Professional master’s degree with exclusive content from TECH Global University, is an intensive program that prepares the communication, Journalism or Marketing professional to face challenges and business decisions in the field of Event Management.

In order to organize an event successfully, it is necessary to have knowledge in the fields of marketing, finance, strategy, communication, management, planning, operations and logistics; all of which will provide the value and knowledge required for the professional development of the student both within an organization in management positions and in the development of their own business, as an Event Planner or in their own event agency.

The content included on the program has been created by professional experts in the field, who are currently active and successful professionals with extensive backgrounds and experience, both in business and in academics or education. This gives the program a unique identity, with excellent contents and completely up-to-date practical cases.

Over the course of 12 months or 1,500 hours of fully online training, students will analyze a variety of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.

A curriculum that covers the knowledge, both theoretical and practical, required of any professional interested in leading a growing sector. Students will incorporate more specific competencies, such as defining objectives, strategies and commercial policies in the MICE market, which will enable them to analyze, plan, develop and execute procedures in business tourism and events.

A well-organized event involves essential aspects to be known in terms of finance, marketing, communication and digitalization. Learn all about them with this program”

This Professional master’s degree in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will define objectives, plans and commercial policies according to the MICE market in order to establish adequate policies in line with the company's objectives and strategies”

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn to organize events professionally. Enroll now in this Executive Master’s Degree in Event Management. Reach the goal in 12 months and 100% online"

Achieve your professional goals by studying this program with exclusive content and enhance your profile as a journalist or communicator"

The outstanding practical and experiential approach, as well as its innovative online learning formula, make this Professional master’s degree in Event Management unique. It includes the differential value of the specific topics to be covered, distributed throughout 10 modules, each with 10 topics and 3 subtopics, which will provide an expanded and updated vision of the field from the beginning to the end of the program. The intervention of active professionals in the field, who will provide real cases, will enrich students' training experience through the Relearning methodology, which enables progressive and natural learning.

Updating and professional training is the basis for your success in the workplace. TECH brings you this online program with a methodology that allows you to save many hours of study”

Module 1. The Events and Business Tourism Industry

1.1. The MICE World

1.1.1. What Is the MICE Sector?
1.1.2. Who Do They Include?
1.1.3. Where Does It Operate?

1.2. Actors and In-Depth Look at the Sector: Economic Impact

1.2.1. Number of Events and People Moved Annually
1.2.2. Expectations for Growth in the Post– COVID-19 Era

1.3. Congresses, Conventions, Incentives

1.3.1. What Is a Convention, a Congress and an Incentive?
1.3.2. Main Differences of These Events
1.3.3. Types of Conventions, Congresses and Incentives

1.4. Fairs

1.4.1. Main Characteristics of the Fairs
1.4.2. Types of Fairs
1.4.3. The Trade Show

1.5. The Role of Convention Bureaus

1.5.1. What Is a Convention Bureau?
1.5.2. Purpose of Convention Bureau
1.5.3. Coordination between Public and Private Entities

1.6. Destination Marketing

1.6.1. Strengths and Weaknesses of the Destination
1.6.2. Threats and Strengths of the Destination
1.6.3. Differentiation and Competitive Advantage

1.7. Cultural Events

1.7.1. The Cultural Events Market
1.7.2. Types of Cultural Events
1.7.3. How to Manage Profitable Cultural Events?

1.8. Musical Events

1.8.1. Importance of Ticketing
1.8.2. Concert Merchandising and Sponsorship

1.9. Social Events

1.9.1. The Role of the Wedding Planner
1.9.2. Celebrations and Other Parties

1.10. Sporting Events

1.10.1. Major Sporting Events
1.10.2. Regulations for Sporting Events
1.10.3. Sponsoring

Module 2. Event Design

2.1. Project Management

2.1.1. Gathering Information, Project Start-Up: What do We Need to Know?
2.1.2. Study of Possible Locations
2.1.3. Pros and Cons of the Chosen Options

2.2. Research Techniques. Design Thinking

2.2.1. Stakeholder Maps
2.2.2. Focus Group
2.2.3. Benchmarking

2.3. Experiential Design Thinking 

2.3.1. Cognitive Immersion
2.3.2. Covert Observation
2.3.3. World Coffee

2.4. Defining Target Audience

2.4.1. Who Is the Event Aimed at?
2.4.2. Why Are We Doing the Event?
2.4.3. What Is the Purpose of the Event?

2.5. Trends

2.5.1. New Trends in Staging
2.5.2. Digital Contributions
2.5.3. Immersive and Experiential Events

2.6. Personalization and Design Space

2.6.1. Adequacy of the Space to the Brand
2.6.2. Branding
2.6.3. Brand Manual

2.7. Experience Marketing

2.7.1. Living the Experience
2.7.2. Immersive Event
2.7.3. Fostering Memory

2.8. Signage

2.8.1. Signage Techniques
2.8.2. The Attendant’s Vision
2.8.3. Coherence of the Story. Event with Signage

2.9. The Event Venues

2.9.1. Studies of Possible Venues. The 5 Whys
2.9.2. Choice of the Venue According to the Event
2.9.3. Selection Criteria

2.10. Proposed Staging. Types of Scenarios

2.10.1. New Proposal in Staging
2.10.2. Prioritization of Proximity to the Speaker
2.10.3. Scenarios Related to Interaction

Module 3. Event Planning

3.1. Timing and Organization of the Program

3.1.1. Time Available for the Organization of the Event
3.1.2. Duration of the Event
3.1.3. Event Activities

3.2. Space Organization

3.2.1. Number of Expected Attendees
3.2.2. Number of Simultaneous Rooms
3.2.3. Room Layouts

3.3. Speakers and Guests

3.3.1. Choice of Speakers
3.3.2. Contact and Confirmation of Speakers
3.3.3. Management of Speakers’ Attendance

3.4. Protocol

3.4.1. Range of Invited Guests
3.4.2. Disposition of the Presidency
3.4.3. Parliamentary Organization

3.5. Security

3.5.1. Access Control: The Security Perspective
3.5.2. Coordination with Security Forces
3.5.3. Internal Control of Spaces

3.6. Emergencies

3.6.1. Evacuation Plan
3.6.2. Study of the Needs in Case of Emergency
3.6.3. Creation of Medical Assistance Point

3.7. Capabilities

3.7.1. Assessment of Capacity
3.7.2. Distribution of Attendees at the Venue
3.7.3. Maximum Capacities and Decisions to Be Made

3.8. Accesses

3.8.1. Study of the Number of Accesses
3.8.2. Capacity of Each of the Accesses
3.8.3. Timing  Calculation for Entry and Exit for Each Access

3.9. Transport

3.9.1. Assessment of Transportation Possibilities
3.9.2. Transportation Accessibility
3.9.3. Personal or Public Transportation. Pros and Cons

3.10. Locations

3.10.1. How Many Locations Does the Event Have?
3.10.2. Where Are They Located?
3.10.3. Ease of Access to Venues

Module 4. The Creation of the Candidatures for the Event

4.1. Choice of Destination

4.1.1. Study of Destination
4.1.2. Destination Possibilities; Strengths
4.1.3. Infrastructure of Destination

4.2. Advantages of Destination

4.2.1. Transport and Access Facilities
4.2.2. Accommodation and Venues
4.2.3. Tourism Offer

4.3. Destination Capacity

4.3.1. Type of Event That Can Be Hosted
4.3.2. How Many Flights, Highways, Trains Does It Have?
4.3.3. Conference Centers, Venues  and Hotel Services

4.4. Cultural and Activity Offer of the Destination

4.4.1. Gastronomic Offer of the Destination
4.4.2. Cultural and Leisure Offer of the Destination
4.4.3. Activities Available at the Destination

4.5. Accommodation

4.5.1. Study of Hotel Supply
4.5.2. Study of the Supply of Apartments, Campsites and Others
4.5.3. Student Housing Options

4.6. Transport

4.6.1. Ease of Access to the Destination
4.6.2. Access and Transportation to the Venue
4.6.3. Destination’s Internal Transportation Services

4.7. Universities and Research Centers

4.7.1. Know the Number of Universities in the Destination
4.7.2. How Many Research Centers Are There
4.7.3. Curricula or Prestige of Universities and Research Centers

4.8. Sports and Cultural Facilities

4.8.1. How Many Sports Facilities Are Available at the Destination
4.8.2. How Many Cultural Facilities Are Available at the Destination
4.8.3. Capacity of the Facilities and Possibilities of Use

4.9. Gastronomy, Architecture and Art

4.9.1. Gastronomic Offer of the City. Michelin Star Restaurants
4.9.2. Museums Available
4.9.3. Recognized Architects or Singular Buildings of the Destination

4.10. Congress and Sports Venues

4.10.1. Number of Congress and Convention Centers
4.10.2. Number of Sports Halls and Pavilions
4.10.3. Infrastructure. Possibilities of Congress and Sports Centers

Module 5. Finance Management

5.1. Event Budget

5.1.1. Event Budgeting
5.1.2. Budget Timing
5.1.3. Budget Presentation

5.2. Revenues

5.2.1. Types of Revenues
5.2.2. Revenue Confirmation Possibilities
5.2.3. Revenue Payment Facilities

5.3. Expenses

5.3.1. Types of Expenses: Fixed and Variable
5.3.2. Possibilities for Action Based on Expenditure
5.3.3. Supplier Payment Agreements

5.4. Contingency Plan

5.4.1. Actions to Be Taken in the Face of Increased Expenses
5.4.2. Actions to Be Taken in the Face of Declining Revenues
5.4.3. Percentage of Unforeseen Expenses

5.5. Income Statement

5.5.1. Preparation of the Income Statement
5.5.2. Use of the Income Statement
5.5.3. Actions to Be Implemented Based on the Income Statement

5.6. Benefit Management

5.6.1. Purpose of the Event and Its Proceeds
5.6.2. Management of Scholarships and Grants
5.6.3. Investment Possibilities

5.7. Cash Flow

5.7.1. What Is Cash Flow?
5.7.2. Cash Flow Contributions
5.7.3. Actions to Be Taken Based on Cash Flow

5.8. Taxation

5.8.1. Taxation of Profits According to Use
5.8.2. VAT and Its Impact (National and International)
5.8.3. Difference between a Corporation and a Not-for-Profit Company

5.9. Commission Management

5.9.1. Determine the Number of Commissions Achieved
5.9.2. Customer-Based Commission Management
5.9.3. Commission Agreement with the Supplier

5.10. Amortization. ROI

5.10.1. Calculate the Return of Investment
5.10.2. Timing of Investment Recovery
5.10.3. Amortization of Investment(s)

Module 6. Marketing and Communication Management Strategies

6.1. Strategic Communication

6.1.1. Strategic Event Communication
6.1.2. The Importance of Environment in the Strategy
6.1.3. Brands Betting on Long term return

6.2. Consumer Behavior

6.2.1. New Interpretation of Maslow’s Pyramid
6.2.2. Psychology of Today’s Consumers
6.2.3. Google Claims a New Model of Behavior

6.3. Brand Purpose

6.3.1. Current Importance of Brand Purpose
6.3.2. Finding the Value and Purpose of the Brand
6.3.3. Integration or Coexistence of Purpose with CSR

6.4. Sustainability as a Strategy

6.4.1. Discovery and Practice of Sustainability
6.4.2. Communication of Sustainable Development Goals
6.4.3. Implementation of the SDGs at Events

6.5. Global Communication Challenges

6.5.1. International Marketing Theories
6.5.2. Cross-Cultural Marketing and its Application
6.5.3. Moving Brands and Messages to Other Countries

6.6. Advertising and Marketing

6.6.1. Traditional and Digital Advertising
6.6.2. Creativity: Art or Science
6.6.3. Event Actions and Tools

6.7. Analysis Models

6.7.1. Internal Analysis: SWOT and CAME
6.7.2. Strategic Analysis: Boston and Ansoff
6.7.3. External Analysis: Porter’s 5 Forces and PESTEL

6.8. Media Relations

6.8.1. Press Conferences, Press Releases and Other Tools
6.8.2. Spokesperson Training
6.8.3. Crisis Communication

6.9. Agency Relationships

6.9.1. Competitions, Contracts and Other Practices
6.9.2. Project Management and Implementation
6.9.3. Project Measurement and Results

6.10. The Communication Plan

6.10.1. The Communication Plan
6.10.2. Development of the Tactical Part of the Communication Plan
6.10.3. Implementation and Follow-Up of the Communication Plan

Module 7. Marketing Management and Digitization of Events

7.1. Event Digitization

7.1.1. New Communication Technologies
7.1.2. Digital Events
7.1.3. Big Data. Metrics and Analytics

7.2. Digital Segmentation

7.2.1. New Audiences and Types of Users
7.2.2. New Segmentation Variables
7.2.3. The Buyer and Their Development

7.3. Digitization of Information

7.3.1. Thinking and Communicating Digitally
7.3.2. New Knowledge ManagementModels
7.3.3. Fake News  and Other Enemies of Digitalization

7.4. Digital Reputation Management

7.4.1. Personal Brand
7.4.2. Social Listening
7.4.3. Inbound Marketing

7.5. DigitalBranding 

7.5.1. Branding 
7.5.2. EventBranding 
7.5.3. Actions to Be Taken Based on the Income Statement

7.6. The Benchmarking Process

7.6.1. Purpose of the Event
7.6.2. Competitive Analysis
7.6.3. Benchmarking of Results

7.7. Event Campaigns

7.7.1. Brainstorming 
7.7.2. Internal and External Part of the Campaign
7.7.3. Campaign Implementation and Follow-Up

7.8. Digital Tools

7.8.1. Setting Objective and Strategies
7.8.2. Channel and Platform Selection
7.8.3. Optimizing Results in Real Time

7.9. Social Media

7.9.1. Knowledge and Use of Social Networks
7.9.2. Most Important Uses for an Event
7.9.3. Livestreaming an Event on Social Networks

7.10. Marketing and Communication Team Management

7.10.1. Leadership Skills
7.10.2. Keys to Pragmatic Management 
7.10.3. Day-to-Day Management

Module 8. Event Operations and Logistics Management

8.1. Operations and Logistics of Activities

8.1.1. Study of the Activity Needs
8.1.2. Projecting the Necessary Operations
8.1.3. Know the Needs of the Operation’s Staff

8.2. Transport and Access Logistics

8.2.1. Logistics According to the Type of Transport of the Event
8.2.2. Logistics Based on Access
8.2.3. Capacity at Access and Transport Points

8.3. HR Event Management

8.3.1. Types of HR Available for the Event
8.3.2. Internal Communication
8.3.3. Hierarchies and Chains of Command

8.4. Supplier Management

8.4.1. Communication Policy with Supplier
8.4.2. Management of Each Supplier’s Operations
8.4.3. Adaptability and Needs of Each Supplier

8.5. Speakers and VIP Guests Operation

8.5.1. VIP Contact Protocol
8.5.2. Manage VIP Guest Needs (Access Areas, Security, Transportation, etc.)
8.5.3. Management of VIP Support and Assistance Personnel Lecturer

8.6. Accessibility Management

8.6.1. Manage Event Accessibility. Tasks to Perform
8.6.2. Inclusive and Respectful Gastronomy
8.6.3. Inclusion Programs for Assistants with Difficulties

8.7. Sustainability Management

8.7.1. Local Gastronomy
8.7.2. Event Waste Management
8.7.3. Selection of Sustainable Materials and Products

8.8. Internal Transfers Operation

8.8.1. Guest Transfers Management Protocol
8.8.2. The Difficulty of the Airport and Its Operations
8.8.3. Incident Management and Resolution

8.9. Attendant Service Operation

8.9.1. The Hospitality Desk
8.9.2. Service Spaces Segmentation
8.9.3. Management of Special Incidents

8.10. Event Set-Up and Dismantling

8.10.1. Timing  and Personnel Calculation for Set-Up
8.10.2. Assembly Logistics Requirements
8.10.3. Event Dismantling Logistics

Module 9. Event Sponsorship

9.1. Sponsorship Planning and Strategy:  Target GroupSelection

9.1.1. Aspects to Analyze of the Sector to Be Sponsored
9.1.2. Selection of the Best Sponsors
9.1.3. What to Sponsor and Reasons for Sponsorship

9.2. Sector Policies. Code of Ethics. Compliance

9.2.1. Code of Ethics for Each Sector
9.2.2. Sponsor Data Management
9.2.3. Compliance Departments and Their Importance

9.3. Making the Sponsorship Dossier. Introduction

9.3.1. Introduction
9.3.2. Identification
9.3.3. Objectives

9.4. Making the Sponsorship Dossier. Technical Data

9.4.1. Identification of Endorsements and Guarantors
9.4.2. Historical Data
9.4.3. Sponsorship Opportunities

9.5. Sales Price Management

9.5.1. Calculate Sponsorship Selling Prices
9.5.2. Individual Sale by Concept
9.5.3. Group Sales of Different Sponsorships

9.6. Floor Plans and Locations of Exhibit Areas

9.6.1. Creation of the Stands Map
9.6.2. What Should Be Included
9.6.3. Attendee Traffic Flow

9.7. Exhibition Area Planning

9.7.1. Visualization
9.7.2. Notoriety
9.7.3. Volume Equity

9.8. Marketing Policies

9.8.1. Where to Sell Sponsorships
9.8.2. How to Sell Sponsorship
9.8.3. Payment Terms and Penalties

9.9. Management and Follow-Up of Sponsorship Sales

9.9.1. Sponsorship Execution and Forecasting
9.9.2. Viability study
9.9.3. Achievement of Objectives or Restatement

9.10. Sponsorship Loyalty

9.10.1. Sponsor Loyalty Actions
9.10.2. Services to Provide
9.10.3. Improvements or Innovations

Module 10. Digitization of Events; Development of Digital Events

10.1. The COVID-19 Era at Events

10.1.1. Import Aspects to Know
10.1.2. Constant Follow-Up Government Health Standards
10.1.3. Timing to Make Decisions

10.2. Planning Digital Events Scale

10.2.1. Creation of the Schedule
10.2.2. Components to Consider in the Schedule
10.2.3. Aspects to Reflect in the Schedule. Priorities

10.3. Supplier Selection

10.3.1. Choice of Technology Partner 
10.3.2. Requirements to Be Requested from the Supplier
10.3.3. Supplier Selection Price Factor vs. Value Factor Experience

10.4. Network and Internet Management

10.4.1. Aspects of Network Management to Be Considered
10.4.2. Contracting Internet Services
10.4.3. Network Stress and Saturation Tests

10.5. Scope Objectives. Audience

10.5.1. Determine Your Target Audience
10.5.2. Rebroadcast in Other Languages
10.5.3. Rooms to Broadcast

10.6. Interaction of the Attendees. Voting

10.6.1. Implementation of the Interaction System
10.6.2. Elements to Be Taken into Account in the Interaction of Attendees
10.6.3. Forms and Procedures for Developing Interaction

10.7. Introduction Videos. Kyrons. Music

10.7.1. Kyrons
10.7.2. Importance of the Introduction
10.7.3. Resources to Consider

10.8. Onsite and Digital Coordination.  Onsite and Remote Speakers

10.8.1. Contact with Speakers
10.8.2. Delivery of the Action Program to the Speakers
10.8.3. Timing and Organization of Speakers Rules to Follow

10.9. Creating Virtual Sets

10.9.1. Chroma
10.9.2. Rear
10.9.3. Led Screen

10.10. Virtual and Hybrid Event Management

10.10.1. Follow-Up of the Event through Management
10.10.2. Schedule and Order of Broadcasting
10.10.3. Live Incident Resolution

Enroll now and become an Event Organizer in just 12 months and completely online"